Perfection of Rebirth

Chapter 387 Movie Ticket Purchase System
Compared with the United States, the leader of the film market, the number of screens in Tianchao is much smaller, but the number of theaters is not small at all.

Jiang Hui feels that Tianchao Cinemas has now reached a stage of integration. Various capitals hope to have more market share and competitiveness. Mergers and acquisitions integration is an inevitable trend in the future development of the film exhibition industry.Compared with building cinemas by ourselves, the speed of mergers and acquisitions will be much faster, and it is more suitable for Guanghui Film and Television.It seems that Guanghui Investment has another job this year.

"In terms of theaters, I will let Guanghui Investment to acquire and build them. I hope that in a few years, the self-owned theaters of Guanghui Film and Television will be among the top three in China," Jiang Hui said.

"Far water can't quench near thirst, so what should we do this year?" He Ling said.

"For theaters, which movie is popular and earns more money, they naturally hope to have more movies. If we can introduce a system that allows audiences to buy tickets online, they can quickly learn that a movie is on the market. The popularity of all parts of the country has allowed theaters to adjust their film schedules in a timely manner. In addition, in the early stages of the system’s launch, we can take the form of subsidies to provide targeted subsidies for "The Girl We Chased" or other films. It can further stimulate the box office and achieve a win-win situation," Jiang Hui said.

"Are you going to launch an online ticketing system?" He Ling said.

"To be precise, I want to launch a website that sells movie tickets in the early stage, and later can buy and sell tickets for concerts, dramas, etc., so as to cover major cultural industries," Jiang Hui said.

"Most of the people who watch movies and concerts are young people, and they are basically netizens. It is estimated that it is easier to accept the way of buying tickets online. I think your proposal should be feasible," He Ling said.

The website that Jiang Hui is going to create is actually a ticketing e-commerce platform, which is very common in later generations, but it is really rare now, and occasionally a few of them are not very popular.E-commerce platforms can quickly establish channels through subsidies and defeat competitors. After making audiences dependent, they can slowly reduce or stop subsidy strategies.This method is very beneficial for Guanghui Film and Television, which has just entered the theater film industry.

Consumers in Tianchao are most interested in discounts, whether it is the popular Meituan.com and other various group buying websites; to be popular.Online ticket purchases are bound to have an increasingly profound impact on the movie ecosystem.

The change in the ticket sales method will bring about a change in the consumption mentality of the audience.The entrance of cinemas in the future will be shifted to online and mobile Internet.The online ticket purchase will be closer to the audience than any link, it may boost the upgrading of all links in the film industry, and help Guanghui Film and Television to enhance its influence on the film industry or cultural industry.

Guanghui Film and Television, Guanghui Cinemas, Guanghui Ticketing, Tudou, Xiaonei, Guanghui Payment, Guanghui Weibo and other companies have organically combined to realize the integrated development of film production, publicity, broadcasting, etc., which will inevitably shock the entire industry. Nor can it shake the influence of Guanghui Group in the cultural industry.

"It's definitely okay, but when the time comes, we will mess up the price system of movie tickets with the Guanghui Ticketing Service, which may cause some backlash," Jiang Hui said.

"We subsidize the audience, and if the money received by the theaters does not decrease, there should be no rebound," He Ling said.

"It's hard to say. After the subsidy, our ticket price must be lower than the price of movie theater tickets. We will not continue to subsidize it. After the audience gets used to low-ticket movies, it may be difficult to accept high prices," Jiang Hui Said.

Whether it's movie tickets or other commodities, in any industry, low prices that exceed the normal range will not be a normal thing.Everyone will accept promotions. For example, when you go to a supermarket, there will be piles of goods, and the prices of piles of goods must be cheaper than normal goods.However, if price is used as the only means of competition and vicious price wars are fought, the final result may be to damage the entire industry, especially small investors in the industry.However, Jiang Hui couldn't worry so much anymore. China's film and television industry is destined to usher in a round of reshuffle in the future, and he just accelerated the speed of this reshuffle.

The development of Brilliance Ticketing is actually not very difficult. In order to avoid subsequent competition from affecting Brilliance Films, Jiang Hui does not plan to put this ticketing system under the banner of Brilliance Films, but to register a separate company for operation. However, the early stage business is handled by Brilliance Films. Guidance can be regarded as two brands and one team.

"The cast of "The Girl We Chased" is still mainly the dream band?" He Ling asked.

"Basically, it also depends on their schedule. Because I plan to let Guanghui Film and Television start filming a TV series at the same time, and they will also be the main actors," Jiang Hui said.

"After your script comes out, I will discuss it with my sister and see what they think. You just said that we will start filming a TV series at the same time, so please tell me about it together," He Ling said.

Compared with movies, the level of TV dramas of Tianchao is better, and it has released some popular movies.Whether it's the works of the older generation such as "Journey to the West" and "A Dream of Red Mansions" in the past, or the future "Crossing the Guandong", "Qiao's Courtyard", "Struggle", "The Name of the People" and the like, they are all very good. works now.

Considering that the team of Guanghui Film and Television is currently relatively good at youth dramas, "Old Boy" and "Father" are actually of this type.So Jiang Hui also wanted to find a youth-themed TV series for everyone to practice their hands on, and then show complex plots later.

After much deliberation, Jiang Hui felt that "Struggle" was the most suitable, whether it was the plot or the requirements for the leading role, it quite satisfied the current situation of Guanghui Film and Television.

"Like the movies, the TV series I prepared are nothing new in terms of subject matter. They mainly tell stories about the youthful emotions and struggles of the post-80s, especially the post-80s in the imperial capital. It can express young people's cynicism, rebellious confusion, and emotional chaos. Integrate it into it, and then describe the emotional life and career struggle of six fresh graduates," Jiang Hui said.

"Love and career, as well as city life, especially life in the imperial capital, has always been a very popular theme. As long as the filming is good, there is no fear of no audience," He Ling said.

"Yes, I plan to make "Struggle" a classic of urban youth reality dramas, so that Guanghui Film and Television can gain a firm foothold in the film and television industry," Jiang Hui said.

The current works of Guanghui Film and Television are all micro-films. Although they are very popular, they have not made much money and are not well recognized by the industry. Therefore, Jiang Hui feels that it is necessary to make some fire this year and hold a handful of Guanghui Film and Television.

(End of this chapter)