Perfection of Rebirth

Chapter 697 Consideration of Gphone2
There is a reason why Brilliance Mobile and Brilliance Auto are the major players in the recruitment of Kornhui Group.

For a long time, the sales of Brilliant mobile phones have been focused on foreign countries. There are only five directly-operated stores in the entire Tianchao, which is far from meeting domestic demand.

Since the release of the 50 production capacity of Futukang OEM in September, the production capacity problem of Guanghui mobile phones has been alleviated to a certain extent.

In addition, the next 100 million production capacity expansion is expected to be completed early next year, and it will basically be released for sale by then.

In addition, the speed of domestic 3G construction is accelerating. Originally, on January 2009, 1, the Ministry of Industry and Information Technology issued three 7G licenses to the three major operators, and it was not until 3 and 2011 that it was gradually popularized. .

As far as 2007 is concerned, 3G represents the future development direction of mobile communications and is an inevitable trend in the development of mobile users and mobile services.

Therefore, how to combine with the upcoming large-scale 3G transmission network construction and how to provide better transmission channels for 3G services has become a key issue for several major operators.

Compared with 3G network, 2G network brings difference to users mainly in enjoying data service.

From the perspective of the transmission network, the biggest and most important impact of 3G on the transmission network is the data service.

Compared with traditional feature phones, the biggest advantage of Guanghui Gphone is the data processing business.

Whether it is the use of video or the use of various apps, in the final analysis it is a data business.

Data services have grown from scratch, from small to large, and the transmission network will face changes from low capacity, small granularity, and simple structure requirements to high capacity, large granularity, and complex structure requirements. These require the simultaneous advancement of major operators .

This is why 2% of the production of Guanghui mobile phones has been sold abroad in the past year. In addition to the high profits abroad, the most important thing is the domestic [-]G business, and it does not support WI-Fi (although Guanghui mobile phones are pirated. Own operating system, plus WI-Fi function), cannot fully reflect the advantages of Gphone.

Brilliant Mobile is now recruiting employees for its directly-operated stores. After these students graduate next year and enter the company, they will be trained for a month or two, and they will be ready to work.

At that time, the construction of more than a dozen new Guanghui mobile phone direct sales stores was almost completed. Gphone capacity issues should also be less obvious.

However, considering that the Gphone has been on sale for nine months, although it is still in a state of being alone in the field of smartphones, it is necessary for Glorious Mobile to consider launching an upgraded version of the Gphone, and the research and development of the Gphone2 must also be launched as soon as possible.

In fact, Brilliant mobile phone has already prepared a targeted version for the first anniversary of the Gphone with increased capacity, which is ready to be launched at the upcoming Brilliant Mobile Developer Conference.

The developer conference of Brilliance Mobile is now basically held on the day of the Mid-Autumn Festival. At that time, in addition to launching the anniversary edition of the Gphone, the most important thing is to release the Gpad.

Although the impact that Gpad brings to everyone should not be as great as that of Gphone, it is definitely a product that subverts tablet computers, and it is also a product that makes the number of family computers go downhill.

For Guanghui mobile phone, it is a product that makes a lot of money for the company and changes the company's complete dependence on Gphone.

The screen of the Gpad is much larger than that of the Gphone, the hardware will only be higher but not lower than that of the Gphone, and the price will naturally not be lower. Correspondingly, the money earned will not be less.

Although the Gpad production capacity initially planned by Guanghui Mobile is only 100 million per month, the revenue of this 100 million is estimated to be half of the revenue of 250 million Gphones.

"Mr. Jiang, this is the Gphone2 appearance plan of our R&D center. How do you feel after taking a look?" Zhu Zhengfeng said when he came to Jiang Hui's office.

Even if Jiang Hui didn't specifically tell him, under the leadership of Zhu Zhengfeng, Guanghui Mobile R&D Center is also considering the situation of Gphone2 in addition to constantly improving some problems on Gphone.

In order to cultivate the ability of Guanghui Mobile R&D Center to design independently, this time Jiang Hui did not directly give a sketch, but let them figure it out by themselves.

"Please introduce your design ideas first," Jiang Hui said.

"It's like this. First, our market researchers conducted a questionnaire survey with more than 1000 Gphone users to understand their evaluation of Gphone. The survey covered information on appearance, operating system, APP, memory, camera effects, etc. ..." Zhu Zhengfeng began to introduce.

In fact, for a mature large company, the normal process of improving a product is to first understand what is wrong with the current product, what customers are dissatisfied with, and what items are they looking forward to.

Then, take into account the situation of other competitors to see what changes need to be made.

Next, analyze the current technical situation and see what new technologies can be applied to your new products.

In this way, there are only seven or eight functions that a new product needs to have.

Of course, in terms of appearance, it will test the level and vision of the designers.

At different stages, people's aesthetics are different.

Not to mention the differences between the East and the West, even China itself, a few decades ago and now, and now and ten years later, the differences are also very huge.

Now looking back at the so-called popular hairstyles and clothes in the 80s, you will feel that it is very earthy.

But if someone wears a popular item of clothing in the 90s, it will also cause bursts of laughter.

Therefore, when designing the appearance, we must consider the acceptance of the times. If it is too old, no one will understand it.

"When do you plan to launch our Gphone2?" Jiang Hui asked.

"It will be launched at the developer conference next year. However, at that time, our Gphone will not be discontinued. We will continue to produce it for a period of time, and even consider upgrading its chips and memory to continue selling it for a year or two," Zhu Zhengfeng said.

Gphone is an epoch-making product, and this is really not an exaggeration.

As far as its current shape is concerned, it will not be outdated in two or three years. At most, the screen will gradually become larger in a few years, and everyone will think that the first generation of Gphone is too small.

However, in the past two years, the screens of the feature phones used by most people are far smaller than Gphones, so there is no need to worry about the screen not being big enough.

"It's okay to continue selling, but you have to differentiate the products well, and don't let the Gphone affect the sales of Gphone2, or the loss outweighs the gain," Jiang Hui said.

In the previous life, Apple relied on continuously increasing the price of the new generation of products, while appropriately reducing the price of the old mobile phones to differentiate its products.

Of course, when the iPhone 8 comes out, this method of continuously increasing the price of new products is already a bit difficult to use.

However, in recent years, Guanghui mobile phones can still refer to this method first.

(End of this chapter)