Perfection of Rebirth

Chapter 732 The beginning of a new era

A wave of unrest, another wave of attacks.

Wiwo's v1 has been on the market for less than a week, and opoo's o1 is here again.

"The most powerful camera phone in history is in o1".

"Put down your camera, pick up your mobile phone, and take pictures as much as you want."

"Focus on the improvement of mobile phone camera technology, and find your deepest needs."

"Shoot casually and leave your own youth".

"At this moment, it is clearer."

……

People often attribute good marketing to good topics and good communication, but ignore the overall marketing and the essence of marketing from the perspective of purpose.

It is said that Durex has done a good job in social marketing, but they do not know that the overall situation of Durex in the past two years has been a slight increase.
The same logical fallacy of judgment also appears in judging advertisements.No one would think that the melatonin advertisement is a "good advertisement", but it has made melatonin an insurmountable "legend" in the health care product industry. Two jumping cartoon old people are still active in TV advertisements
Therefore, we cannot look at advertisements from the advertisement itself. Creativity is not the goal, good looks is not the goal, the strategy is the core, and the purpose is the essence.

The essence of advertising is to convey the value of the product. On the basis of the value of the product, it fully conveys itself and stimulates the emotions or desires of the audience: if you have a unique and differentiated selling point, which is special enough and a common pain point demand, then directly Say it naked.

And opoo's advertisements basically revolve around the theme of "taking pictures".

Taking pictures is one of the most common demands and one of the highest weight demands in current mobile phone demand, especially for opoo, which has something to do with its target group.

For example, o1's advertisement "At this moment, it is clearer" is a scene description.

"This moment" is a scene prompt, which pulls the audience into "the moment when the photo is taken".

o1 does not deliberately pile up the latest technology, but starts from the perspective of consumers, satisfies consumers to the maximum extent, and develops technologies for their needs.

Focusing on users, technology and technology are all for user experience, and upgrades that can be perceived by users are also the key to opoo's success.

However, in Jiang Hui's view, in essence, good marketing can improve the cognitive efficiency of product value, and the core value of the product is still the key.

That's why Gphone has few ads, but still sells well.

……

wiwo technology.

"How was the sales yesterday?" Mr. Lin, who was in charge of sales, asked.

"Jingxi added 600 new orders yesterday, and a certain Baowang also had more than 1000 units. In addition, several of our directly-operated stores also sold more than [-] units, and sold a total of about [-] units."

"30 units a day, less than 50 units a month, there is still a big gap between this and our target of [-] monthly sales, and the challenge of [-]."

"From the current data, this is indeed the case, but since the first day of sales, our sales have been increasing. I think it will not be a big problem for our monthly sales to hit 30 after the word-of-mouth of our mobile phones slowly explodes. ".

"It would be great if we could also use wifi in our country, so that we can better utilize the advantages of our smartphones."

The biggest advantage of smart phones is that you can install various application software.

With a smartphone with various software, its feature is "convenience" in the simplest way: you can make voice calls, text messages, and video communications anytime, anywhere, and you can surf the Internet (including browsing the web, sending and receiving emails, and watching movies) anytime, anywhere. etc.), of course, this needs to be in a network environment.

Smartphones can also take pictures, act as mobile hard drives, browse, and even edit files. To some extent, smartphones have partially realized some functions of computers.

As far as the current situation is concerned, the only disadvantage is that the smartphone is too expensive, and the problem of insufficient battery life is not so prominent.

For some people who are not good at playing with mobile phones, smart phones are a waste, and they don't know how to use many functions!Especially some elderly people who can only call and send messages.Give them a Gphone, and they'll feel no different than a knockoff.

"That's true. I have some skills but I can't use them."

"However, relatively speaking, Guanghui Mobile should be more concerned about the application of wifi, after all, they are the leader in the smartphone industry."

"Well, our product emphasizes the music function, whether you are connected to the Internet or not, you can listen to songs, but there is no way to reflect the functions of searching at school and downloading songs."

"The current network traffic costs are so high, even if it can be downloaded, few people can afford it."

The birth of new things must be accompanied by the demise of old things.It's just that in practice, old and new things will coexist for a long time.

In the era when mobile phone traffic was still a rare thing, gprs completed its main historical mission slowly, brought joy to countless people, and was slowly abandoned by countless people.

Mobile communication technology has developed from the first-generation analog communication system to the second-generation digital communication system, and the subsequent 3G, 4G, and 5G are developing at a rapid pace.

Among the second-generation mobile communication technologies, GSM is the most widely used.

But the GSM system can only exchange data in the circuit domain, and the highest transmission rate is 9.6kbit/s, which is difficult to meet the needs of data services.

"It's no wonder that Glorious Mobile puts the focus of Gphone sales abroad. Those countries and regions with Wi-Fi are indeed more suitable for the survival of smartphones."

"Yes, but there are also rumors that we will launch a 3G network as soon as possible in China, which should be regarded as a very big benefit for the smartphone industry."

……

opoo technology.

"How about it, did our sales meet expectations?"

"The sales in first-tier cities such as Imperial Capital are not as good as we planned, but the sales in second- and third-tier cities are good."

"This is a bit strange."

"We also analyzed later, it may be because first-tier cities such as Imperial City have relatively strong consumption power, and everyone pays more attention to the influence of the brand. People with mobile phones generally buy gphones,

People in second- and third-tier cities have relatively low incomes and are more sensitive to prices. They hope to have good things and cheap prices. Relatively speaking, our o1 is a good choice.”

"This can be regarded as a pleasant surprise. It seems that our future publicity must fully consider the situation in the second and third tier cities."

"Indeed, first-tier cities are very important, but now that second- and third-tier cities are our hot sales areas, we must develop and market products based on the needs of consumers."

"Well, I understand, we have arranged special personnel to follow up on this matter."

……

(End of this chapter)