Perfection of Rebirth

Chapter 740 Support
The number of registered employees of Guanghui Film and Television has exceeded 500, but more than half of them are away from the office for a long time.

Either participating in filming in other places or participating in various commercial performances and catwalks.

However, when the general manager arranges the leaders of various departments to hold meetings to discuss important matters, they are usually 100% present.

Occasionally, one or two who cannot come back from abroad will arrange an agent.

When Jiang Hui and He Ling came to Guanghui Film and Television, they walked around the office, greeted Xu Yixin, Mi Lai and other acquaintances, and went directly to the meeting room.

For He Ling, as long as Jiang Hui showed up in the company with her today, it was enough, and the rest was not the point.

"Today's meeting mainly discusses the publicity plan of "2012", and we are very honored to invite the chairman of the company Jiang Dong to attend this meeting together, so let's ask Jiang Dong to tell you a few words first."

The meeting was presided over by the deputy general manager Wang Lu, Jiang Hui sat at the main seat, He Ling was on the left, Wang Lu was on the right, the heads of various departments of Guanghui Film and Television, and Zhang Mingzhu, Xu Yixin and Mi Lai who participated in "2012" personal.

Although Zhang Mingzhu and the others went to Hollywood to shoot, other actors put a lot of thought into fighting for this opportunity. This matter has also attracted a lot of attention in the entertainment industry, but ordinary netizens don't know much about it.

So Zhang Mingzhu is still a small star in the third, fourth, or even fifth or sixth tiers. Not to mention Zhang Mengze's fame, even compared with Mi Lai and Xu Yixin, there is a big gap.

However, after "2012" is released, the situation is expected to change a lot.Not to mention leaping to the top stars, at least there should be no problem entering the first-line or quasi-first-line.

"It's been a while since I came to Guanghui Film and Television. I have to thank everyone for making the company flourish and standing firmly at the forefront of Tianchao Film and Television Company. As a member of Guanghui Group, Guanghui Film and Television should fully support you. Using our own advantages, whether it is Brilliant Weibo, Brilliant Games, or Meituan and Qunar, it is a very good publicity platform," Jiang Hui began his speech.

"Brilliant Films can gain a foothold in the entertainment industry. What is it that relies on it? Some people say it is because you have filmed many popular film and television dramas in a row, while others say it is because you are backed by the Guanghui Group and have a lot of resources. Others said it was because we were lucky."

When Jiang Hui said "good luck", everyone laughed for some reason.

In fact, there is nothing wrong with this statement, and it is actually very appropriate for everyone here.Before joining Brilliant Films, few of the people in the meeting room today were very well-known in the industry. It can’t be said that there is no luck factor in being lucky enough to join Brilliant Films and achieve today’s achievements.

"Are these words correct? I am right. However, in my opinion, in the final analysis, it is because Guanghui Film and Television has super star-making capabilities and can provide various opportunities for newcomers. It’s also based on propaganda ability,” Jiang Hui said.

Chinese traditional culture advocates subtlety and introversion, so propaganda work has always been in a vague position, which is why there are similar sayings such as "the fragrance of wine is not afraid of deep alleys", "gold always shines".However, looking at the present, under the influence of the world integration pattern, publicity has received more and more attention.

However, it is important to pay attention to it. After paying attention, it can find a suitable method to truly achieve high-efficiency publicity, which is what Guanghui Group does best.

"The home world is a world where the Internet is popular. As the largest Internet group in China, Guanghui Group must fully integrate its publicity work with the Internet in the future. Whether it is the release of new films or the promotion of newcomers, we can cooperate more with Guanghui Weibo." , Jiang Hui said.

"As the first Hollywood blockbuster "2012" invested by our company is about to be released, we convened a meeting today to discuss the promotional plan of the film. Go up and make our company famous in Hollywood."

After Jiang Hui finished speaking, he signaled to Wang Lu that he had finished speaking.

"Thank you Director Jiang for your speech, and I hope that everyone will carry out publicity work in accordance with Director Jiang's instructions in the future work. Then let's officially start today's meeting, first look at the trailer of "2012", Wang Lu said.

"Let me add a word, the trailer is a bridge between the audience and the movie. For the audience who judges and finds consumption targets, the trailer is one of the most important marketing materials.

After all, a movie is a product that is paid first and then consumed, and it is particularly important for audiences to manage their own consumption expectations.

The audience's consumption expectations are dominated by various marketing activities of the film.After so many years, I found that among all kinds of marketing activities, the trailer has the greatest influence on the audience. It can even be said that [-]% of the audience's judgment on a film comes from the trailer.

So I hope everyone can fully analyze this trailer provided by Columbia, and see what adjustments need to be made to cater to the preferences of Tianchao consumers to the greatest extent,” He Ling said.

When it comes to the origin of the concept of trailers, we still have to start from Hollywood, where the film industry is well-developed.

In the early days of the birth of the movie, of course, there was no trailer.After the film has gradually evolved into an art, the audience will choose whether to watch it or not based on factors such as the film director, actors or subject matter, which also brings new issues to film promotion.

So the film company began to ask the projectionist to play another introduction to the new film after the end of the film. At first, it was in the form of a slideshow. Some introductions did not even have pictures, only introductory subtitles.

The earliest trailer appeared in 1912, when an adventure series was being released. At the end of the film, the heroine Catherine was thrown into the lion's den, and then the subtitle appeared on the screen: "Can she escape from the lion's mouth? Please pay attention to the new film, next Released this week!"

These clips are rough in production, and it is unknown whether they can arouse the interest of the audience, but this is the prototype of the trailer.At that time, the short trailers were all played after the end of the film, so the trailer was named Trailer, which means trailer, which vividly explained the status of the trailer at that time.

Today, the history of trailers is close to a hundred years. After a long period of development, from the first slideshow mode to the flip album with background music created by "Gone with the Wind" in 1939, more and more modern elements have been adopted. added to the trailer.

Producers also began to pay attention to this fertile ground. In 1916, Paramount first established a department responsible for releasing trailers, and the production was in charge of the film crew. In 1919, the Trailer Production Department was established, specializing in the editing of preview clips of new films. Since then, similar departments have been established in various companies.

The trailer that Brilliant Films is going to broadcast today was carefully prepared by the trailer production department of Columbia Pictures.

(End of this chapter)