Perfection of Rebirth

Chapter 741 Trailer

A movie trailer is a window into a movie.

Before the film was released, it was a movie promotional advertisement, which organically combined elements such as visual spectacle, story climax, and celebrities, paving the way for the audience to a red carpet leading to the cinema.Even the success or failure of the box office is largely related to it, and for the competition for major film festival awards, the trailer is the vanguard of conquering overseas markets.

A good trailer can produce a viral marketing effect for the film, and a bad trailer can bring out all the wonderful passages in the film. As a result, there is no freshness when watching the feature film, but it has the opposite effect, so He Ling There is nothing wrong with saying that the trailer is the most critical to the promotion of a movie.

After He Ling finished speaking her point of view, Wang Lu began to play the trailer of "2012".

Disaster films are often destroyed everywhere in foreign countries, but not many involve the Chinese Empire.

The application of Chinese elements in "2012" also created a new height.The film includes the Potala Palace, the Himalayas, and Tibetan monks who know the future. The film also combines the ancient civilization of the Chinese Dynasty with the self-salvation of modern people, providing a new idea for the reconstruction of human civilization.

Originally, the script prepared by Columbia Pictures had a lot of Chinese elements. After Guanghui Film and Television invested nearly [-] million US dollars to occupy nearly half of the share, the director even agreed to Zhang Mingzhu and several other Chinese actors to star.

At the beginning of the trailer, the mysterious prophecy of the Mayans was introduced. It is believed that we humans are undergoing a galaxy renewal that lasted more than 5000 years, from 3113 BC to 2012 AD.

Among them, every 20 years is another small cycle. The 1992 years from 2012 to 20 is the last cycle of this solar period, also known as the "Earth Renewal Period", during which everything will face purification and renewal, and then human beings will will enter a new era.

Since the ancient Mayans in America, there was a very splendid civilization.The Mayan calendar is very magical, and the predictions are extremely accurate.

What coincides with the Mayans is the legendary "Tui Bei Tu" in ancient China.

"The universe is recreated in Jiaokang" in the two images of Tuibei also points out the same time. I think everyone understands what it means to "recreate the universe"!And "Jiao Kang" refers to the traditional oriental green dragon and seven constellations, implying the year of the dragon, and 2012 is exactly the year of the dragon.

At the same time, the "Apocalypse of the Bible" also depicts a huge, costly, tragic, and magnificent contest between good and evil and human catastrophe.

Several plausible coincidences are intertwined, making the film "2012" full of mystery.

"It's so realistic."

"I didn't have any thanks when I was filming, I didn't expect the trailer to be so shocking."

"It seems to speed up the secretion of adrenal hormones."

……

In the meeting room, everyone said after watching the less than 3-minute trailer.

An important measure of the success of a disaster film is the level of special effects production, and special effects are made with money. "2012" invested nearly 2 million U.S. dollars in film production, creating the highest record for disaster film production funds.

Naturally, the catastrophic scene in the trailer also tells the audience that this film is worth looking forward to.

"The destruction of buildings such as the White House, the Statue of Liberty, and the Eiffel Tower has become something we are not used to. "2012" is based on breaking this aesthetic fatigue and changing the traditional form of destruction. The film aims at three landmarks from the northern hemisphere to the southern hemisphere. Landmarks, from the Jesus statue in Rio de Janeiro to the Himalayas, the majestic and destructive power makes us breathless. Our propaganda should take this into full consideration,” Jiang Hui said.

"In addition, disasters in traditional films are only presented separately. "2012" has achieved a breakthrough in this regard. Volcanoes and ground fissures, tsunami floods, meteorite rain and other forms of disasters are presented together, realizing the most comprehensive collection of disasters in history. It really brings the audience into the impression of the end of the world, which is also a place worthy of promotion," He Ling added.

"2012 is a year full of legends. Astrophysicists discovered that the magnetic poles of the earth and the sun will be reversed in this year, and according to the solar eclipse-El Niño coefficient theory, life on the earth will be destroyed naturally in 2012. The mysterious Mayan civilization even made a bold prediction that December 2012, 12 will be the day when human civilization will end. This prediction is widely known. We can fully hype these topics on Guanghui Weibo,” Jiang Hui continued.

"In the past, disaster films often put too much emphasis on the use of technology and lost the position of character portrayal and emotional expression. As a result, the film lost its foundation and the audience did not have emotional resonance. The magnificent and shocking scenes are the core of the film. The body, but the exposure of human nature and the attachment to emotions are the soul of the film. I have read the complete script of "2012" before, and I think "2012" is the best in this part, and everyone can Let’s spread the word,” He Ling said.

……

Jiang Hui and He Ling set the tone of the promotion of "2012" by saying what you said, and the rest is for the people below to get busy.

For people in the publicity field, the most difficult thing is thinking and creativity, but execution is not a problem.

Now that Brilliant Films has finalized the promotion idea of ​​"2012", related work will start soon.

That night, many topics about "Maya" first appeared on Guanghui Weibo.

As the introduction of "2012", the prophecy of the Mayans can be said to be the most important basis for the film. Naturally, Guanghui Film and Television should do a good job of educating Chinese netizens.

This not only prevents people from directly seeing that there are trolls promoting "2012" on the Internet, but also achieves the purpose of promoting "2012", and popularizes knowledge for the trailer of "2012" in a few days.

"The ancient Mayan civilization originated in Central America, and was first distributed in southern Mexico, Guatemala, Honduras, El Salvador and other places. Although the Mayan civilization formed in more than 2000 BC has long been annihilated by various natural and man-made disasters, it has survived many times. Stunning Mayan calendar and accurate prophecy. According to reports, as for the year 2012 mentioned by the Mayans, it should refer to the awakening and transformation of human beings in terms of spirit and consciousness, thus entering a new civilization.

Some doomsday prophecies claim that by 2012, the Earth's poles will have reversed, the Earth's crust and surface will suddenly separate, and magma will spew out from within the Earth's core.Divided continents will fill the sea with the entire human race, earthquakes, tsunamis, volcanoes and other disasters will appear together...".

"Some astrologers believe that there will be a celestial superposition in 2012. This celestial superposition occurs every 6000 years. According to the celestial superposition prediction, the sun's line in the sky will pass through the very center of the Milky Way. Many people worry that this dislocation of celestial bodies will make the earth under the traction of a more powerful unknown cosmic force, which will accelerate the destruction of the earth. Either it may cause the earth's poles to swap, or it may form a huge black hole in the center of the galaxy... ...".

……

Various articles and information related to the Mayans and the end of the world quickly became the most popular information on Guanghui Weibo, attracting the attention of many netizens.

(End of this chapter)