Perfection of Rebirth

Chapter 766 Breaking News
At the beginning of 2008, there were still very few overseas acquisitions by Chinese companies. After ten years, all kinds of acquisitions will become commonplace.

When the news that Brilliant Motors and Ford Motors officially signed an agreement to acquire Jaguar Land Rover came back to China, the repercussions aroused far exceeded everyone's expectations.

At the same time, the number of visits to Toutiao, which reported the news for the first time and obtained exclusive live pictures, rapidly increased, whether it was the number of downloads on the APP or the website.

……

The New York Times: Dearborn, Michigan, USA, January 1: Ford Motor Company and Kornfield Motors jointly announced today that Ford Motor Company has signed a definitive agreement to sell the Jaguar Land Rover business to Kornfield Motors.

Ford Motor Company has been seeking a strategic solution for the Jaguar Land Rover business since early last year, and this transaction represents the final decision of Ford Motor Company.

The transaction, which is expected to close before the end of this month, is subject to relevant transaction conditions, including regulatory approvals.

If the transaction is successfully realized, Guanghui Automobile will pay about 25 billion U.S. dollars for the acquisition of Jaguar Land Rover's business, and then Guanghui Automobile will inject 5 million U.S. dollars into Jaguar Land Rover's new model development plan...

……

"Jaguar and Land Rover are two great brands," Ford Motor Company president and CEO Alan Mulally said in an interview with the Detroit Auto News. "We believe that under the leadership of Brilliant Auto, these two brands will continue to carry forward their existing excellent products, business plans and elite teams.

Ford Motor will focus on integrating the Ford brand on a global scale in order to build a stronger Ford Motor Company and achieve profitable growth. "

"As part of the transaction, Ford Motor will continue to provide Jaguar Land Rover with power systems, stamping parts and other vehicle accessories at different stages. In addition, it will also provide various technologies, such as environmental protection and platform technology. Engineering support, including information technology, accounting and other services.”

"In the meantime, Ford Motor Credit will continue to provide financial services to Jaguar Land Rover dealers and customers during the transition period. The duration of the service will vary by market and will not exceed 12 months."

……

"This is a win-win agreement, which ensures that the management and employees of Jaguar Land Rover can continue to devote energy to business development and achieve the best commercial results," said the head of Jaguar Land Rover's business unit. "I am confident that Jaguar and Land Rover will be able to build on the significant development and product success they have achieved in recent years under their new owners."

……

Although Daily Toutiao first reported the news of Brilliant Automobile’s acquisition of Jaguar Land Rover, everyone was still skeptical about the news, so not many major media reprinted it. On the contrary, there were many reports in the United States.

However, this situation soon changed.

Brilliant Auto updated a piece of information on its official Weibo: Jaguar Land Rover will become an important part of the business of Brilliant Auto, and we are very pleased about this.We have great respect for these two brands and will strive to carry forward their brand heritage and competitiveness while maintaining their original brand identity.We support the business growth of Jaguar Land Rover, and hope that the management and employees of the two brands can use their rich experience and professionalism to achieve business growth.

At the same time, Jiang Hui also posted a Weibo: Guanghui Group's entry into the automobile industry is definitely not a joke. I believe that the perfect combination of Guanghui Group and Jaguar Land Rover will definitely create miracles.

As soon as the Weibo of Guanghui Automobile and Jiang Hui was published, no one in the domestic media doubted the authenticity of the daily headline report. Immediately afterwards, the phone calls announced by Guanghui Group and Guanghui Automobile were blown up.

People who were familiar with the business quickly made calls to Zeng Qingying, Pi Wei or Guan Weidong, and those who didn't know Guanghui Group had no choice but to make some official calls.

Even, the customer service calls of the following companies of the Brilliant Group were blown up, and many media who could not get in touch with suitable candidates hoped to try their luck with the customer service of other companies under the Brilliant Group.

This chaotic scene is about to affect the normal operations of various companies. Faced with this situation, Jiang Hui, who just returned from the United States, organized a simple press conference for the media in Beijing as soon as he got off the plane.

As the most benevolent place, the imperial capital is the city with the most media of all kinds. As long as the media in other provinces can get on the stage, they basically have offices or reporters in the imperial capital. But there are not many reporters here.

The hall on the first floor of the Guanghui Building, which was used for press conferences, was packed with at least 500 people from the media.

"Thank you friends from all walks of the media for your concern and support for Guanghui Group. I know what everyone wants to know the most now, so I won't talk nonsense."

The press conference was chaired by Zeng Qingying, Jiang Hui, Kato, Pi Wei, Guan Weidong and others attended.

"After more than a year of negotiations, on the morning of January 1, U.S. time, Brilliance Motors officially signed an agreement with Ford Motor to acquire Jaguar Land Rover. A victory in the negotiation. We will pay the acquisition amount of US$9 million within three days after the signing of the agreement, and pay the remaining US$25 billion within the next three months,” Zeng Qingying said.

"Next, if you have any questions, you can raise your hands. Our group president Jiang will answer them personally," said Zeng Qingying, looking at the crowd of people.

Right after Zeng Qingying's words were over, all of the people below raised their arms. There were men and women, black and white. The attendees of this press conference were not just reporters from the Celestial Dynasty.

"Well, this beauty from Tianchao Youth Daily, you come first." Jiang Hui saw Xiaoguan standing at the front of the line at once, and gave her the opportunity to ask questions for the first time.

For Jiang Hui, whoever answered the question was the same. It is estimated that everyone asked the same question in the end.

At the beginning, Chen Yanping, Xiaoguan and others helped Jiang Hui, and they were regarded as the benefactors of Guanghui Group.

"Hi, Mr. Jiang, I'm a reporter from Tianchao Youth Daily. I want to ask three questions." Although Xiaoguan and Jiang Hui are very familiar, they still pretended not to know each other on this occasion.

"Please tell me," Jiang Hui didn't mind Xiao Guan asking a few questions, and he answered them anyway.

“捷豹和路虎近年来的销售情况均不尽人意，单从美国本土看，捷豹从2002年的6万多销量惨跌至07年的1.5万辆。没有其他车企像捷豹一样悲惨得下跌了近75%的销量。

The situation of Land Rover is slightly better. Compared with 07, the sales in 02 have increased.But its future is still unclear, because its main model is SUV, and the rising oil price is its biggest opponent. It can be said that these two brands are a burden for Ford. Why is Guanghui Automobile willing to accept this burden? ? " Xiao Guan asked.

(End of this chapter)