Perfection of Rebirth

Chapter 767 Press Conference

This question of Xiaoguan is probably a concern of many people in the Celestial Dynasty.

Although after 30 years of reform and opening up, China's economy has undergone earth-shaking changes, but spending 25 billion U.S. dollars plus 5 million U.S. dollars in R&D investment, equivalent to more than 200 billion yuan, is for a continuous loss-making auto company. Many people think that Can't figure it out.

What's wrong with doing something else with this money?
Therefore, Jiang Hui must answer this question well, otherwise, he may not know how the media will report it.Jiang Hui doesn't want everyone to regard the Guanghui Group as a "taken advantage".

"It seems that you have done a lot of homework for today's press conference. What you said is correct. In the past few years, the development of Jaguar Land Rover has encountered some problems. If there were no such problems, Ford would not be willing to sell it. drop it.

However, I personally have full confidence in China's economic development and China's auto market. I believe that Jaguar Land Rover, with the support of Guanghui Group, will soon turn losses into profits. For this reason, we Jiang invested 5 million U.S. dollars to develop a new car market. models,” Jiang Hui said.

"According to Mr. Jiang, will the focus of Jaguar Land Rover's development be shifted to China in the future?" Xiao Guan asked.

"You are the second question." Jiang Hui said with a smile: "It cannot be said that the development focus of Jaguar Land Rover has shifted to China, but China is about to become the largest automobile market in the world. Any ambitious automobile company will Increase investment in the Chinese market.

I don’t know if you have noticed that most of the models currently sold in the Tianchao market are several years or even generations behind the models sold internationally by major car brands. I think this is abnormal. The situation will definitely change in the next few years, and we, Jaguar Land Rover, will adapt to this change and bring the most advanced models to China,” Jiang Hui said.

Before 2008, domestically sold cars were rarely the most advanced models that were launched simultaneously with foreign countries.

In fact, the Santana introduced in the Shanghai stock market in 1983 was not a backward model. It was the 1982 model of Volkswagen in Germany!But we have been producing for 25 years with a persistent spirit that everyone in the world is in awe of, and on this basis, we have produced 2000 and 3000 series with self-reliance, hard work, and continuous improvement, and the localization rate has reached 90%!
This is a valuable asset left by Shanghai Autobots to our national automobile!But they forgot to upgrade and replace the engine.This '70s engine was also built for 25 years.

Perhaps in China's mind, a car is really 4 wheels + gorgeous shell + luxurious interior and equipment, and the engine doesn't matter.

Even ten years later, many joint venture brands have begun to import foreign models simultaneously, but consumers often only look at the appearance and then the price when buying a car. Power and other technical issues.

The word "jiao" for sedan is the sedan chair of the sedan chair. In ancient times, whoever sat in the sedan chair was the official family and the rich.

Therefore, in China, a car is a symbol of status and status, and a luxury for individuals to show off!Therefore, the first thing Chinese people pay attention to when buying a car is the appearance.

In China, the number of black cars is the highest in the world, because black represents dignity.

Secondly, what the Chinese people value is the configuration. Note that the configuration here refers to the interior and electronic equipment, not the safety configuration!It is only in recent years that domestic cars have become popular to be equipped with ABS, ESP, and airbags, and they are afraid that others will not know that they have these things, so they will mark them with metal letters plated on the most eye-catching places on the body.

Therefore, many Chinese consumers don't care about whether the security configuration is there. What they care about is the identity and face it represents.

Little do they know that these safety configurations are essential equipment in Europe, just like fighter jets must have ejection seats and parachutes, and cars must have spare tires and brakes.

"Let me ask one more question, will Brilliant Motors build a factory in China to produce Jaguar Land Rover?" Xiaoguan insisted on finishing the third question regardless of the angry eyes of other reporters around him.

"Whether it is a mainstream car brand such as Volkswagen, General Motors, or Ford, or a luxury car brand such as BBA that has been cultivated in China for many years, the process of their rooting, germination and growth in the domestic market is accompanied by localization. We, Jaguar Land Rover, naturally No exception.

Many people are prejudiced against localized models, thinking that localization means reducing equipment, and the purpose of localization by manufacturers is to save costs.In fact, the main purpose of localization should be to launch models that suit the tastes of Chinese consumers.

Everyone knows that imported models are not all developed for the domestic market and domestic consumers. Now the domestic auto market is no longer the buyer's market in the past. Today, consumers' car buying concepts are gradually maturing, and consumers no longer only value imported products. .

Moreover, for enterprises, localization saves a lot of cost, and for consumers, localization means that they can enjoy better car quality with less money.

From 1985 when Shanghai Automobile and Volkswagen jointly established a joint venture, foreign brands have been localized in domestic joint ventures for more than 20 years.Along with the localization process of foreign automobile manufacturers, the localization of auto parts is also advancing continuously. Many internationally renowned parts suppliers have invested and built factories in Tianchao, which also facilitates the localization of luxury cars to a certain extent. Conditions also provide a guarantee for the quality of domestically produced models.

Automobile companies, especially luxury car companies, have introduced the international production and manufacturing system into domestic vehicle production through the localization of models, and at the same time improved the overall domestic production and manufacturing level.

After localization, it can not only provide a more down-to-earth price, but also provide consumers with the same quality and more suitable configuration models to choose from.So localization is inevitable." Jiang Hui took some time to explain this issue that many people are bound to pay attention to.

The Jaguar Land Rover in the previous life started at the end of 2012, but in Jiang Hui's view, it was not a good start.

As we all know, due to policy restrictions, all foreign-funded auto companies must choose joint ventures when building factories in China, and the maximum shareholding cannot exceed 50%, and Jaguar Land Rover is no exception.

However, at that time, Jaguar Land Rover chose Chery, a domestic brand that only produced low-end models in the eyes of consumers.

At this moment, Jaguar Land Rover's aggressive style was pulled down. When the domestic Aurora was launched in 2015, consumers used their own choices to tell Jaguar Land Rover what is called "localization curse".

If Jaguar Land Rover chose Shanghai Automobile or Wuyang Automobile as its partner, maybe the ending would be different!

"Next, let's ask this friend from Penguin.com to ask questions, but we can only ask one question." Under Jiang Hui's signal, Zeng Qingying began to arrange other people to ask questions.

(End of this chapter)