Perfection of Rebirth

Chapter 768

With the large-scale sales of Gphone in China, more and more people start to buy smart phones, even Wiwo's W1 and Opoo's O1 have followed suit, and the sales situation is getting better and better.

As soon as the penetration rate of smartphones increases, the speed of dissemination of various news also increases.

Some reporters who participated in the Guanghui Group's press conference have already spread some information from the press conference to the Internet through their mobile phones.

"25+5, 30 billion US dollars, when did Guanghui Group become so rich?"

"You upstairs are ignorant, right? Brilliant mobile phone company alone earned more than 30 billion US dollars last year, okay? That's not counting Brilliant Games, which are also very profitable."

"I didn't expect that Guanghui Group could easily take out 30 billion US dollars without knowing it. The net worth of the richest man in Jiangxi is probably more than a little bit announced on the Hurun Rich List."

"Even a big auto company like Ford Motors can't hold Jaguar Land Rover, these two money-losing products. The Guanghui Group can't stand it. Don't drag yourself down."

"It seems that Guanghui Automobile has not yet produced a single model, but in the end it came back with two luxury brands first. This kind of gameplay is rare."

"Upstairs, you don't understand. My family belongs to Wuyang. Guanghui Automobile took nearly [-] acres of land in Wuyang to build an automobile factory and R&D center. When I passed by last week, many buildings there had already been constructed. It is almost the same, and it is estimated that there will be its own model coming out soon, but we don’t know it yet.”

"I don't understand. Jaguar and Land Rover sell very well in Tianchao, why they keep losing money."

"In the future, Jaguar Land Rover will be made in China. I'm looking forward to it. If the price drops, I will also consider buying a Land Rover."

"In any case, Guanghui Group, as a representative of China's private enterprises, is worthy of praise for being able to acquire the world-renowned Jaguar Land Rover."

……

All kinds of comments from netizens quickly flooded the Internet!
At the same time, the press conference of Guanghui Group is still going on.

Although the press conference had been going on for nearly an hour, Jiang Hui continued to answer everyone's questions after seeing the enthusiasm of so many reporters.

"Mr. Jiang, according to US media reports, when Brilliant Motors acquired Jaguar Land Rover from Ford, Ford also transferred the right to use the brands including Rover, Daimler, and Lanchester to Brilliant Automobiles. How will the car use these three brands?" The reporter who asked the question obviously worked hard, and even learned this kind of information that no one in China has reported.

Among these three brands, Lanchester was born in Birmingham, England in 1895. After being acquired by Daimler, it sold cars for a short period of time, but disappeared in 1956. So, in fact, this thing is useless. It was purely a gift from Mulally.

Daimler's relationship is a bit more complicated.Daimler is composed of Daimler-Benz, DaimlerChrysler and Daimler AG.But British Daimler was different from them, a small British handcraft car manufacturer that used Gottlieb Daimler engines.

British Daimler is used by Jaguar to name a series of more luxurious XJ sedans. The right to use this brand was agreed with the Mercedes parent company long ago. The last product is the Daimler Super Eight.

So, in fact, the Daimler brand is meaningless to Brilliant Motors.

On the contrary, it is Rover, which has a deep relationship with Tianchao Shanghai Automobile and Narada Automobile, and it is likely to have additional use value.

The British Rover Motor Company was founded in 1904. Before being acquired, it was the only car company owned by the British who had achieved the fruits of the century-old automobile industry in the United Kingdom, and enjoyed a high reputation in Europe.

Due to poor management, Rover Automobile Group was taken over by BMW for 1994 million pounds in 8, but in the next few years, the company became BMW's biggest burden.By the end of 1998, Rover had brought BMW a loss of more than $30 billion.

For this reason, in 2000, BMW split Rover into two brands, MG and Land Rover. Among them, the Land Rover off-road vehicle was sold to Ford Motor Company of the United States at a price of 3, and the mini car remained in BMW.

In the same year, BMW sold the remaining assets of the Rover Group, Rover cars and MG sports cars, to the British private investor Phoenix Group for a symbolic price of 10 pounds.However, the takeover of Phoenix Group did not save Rover, but brought it into bankruptcy.

Given Rover's insolvency, the company was put into custody by accounting firm PricewaterhouseCoopers and began searching for a new buyer around the world.At that time, none of the world's largest auto companies—GM, Ford, Toyota, and Volkswagen—expressed their willingness to purchase, so PricewaterhouseCoopers turned its attention to the fast-growing Chinese auto companies.

Rover's journey to the Celestial Dynasty was very tortuous.

On June 2004, 6, Shanghai Automobile signed a strategic cooperation agreement with Rover, which is on the verge of extinction, including the development of new models and the expansion of Rover's global auto market including China.Over the next year or so, the two sides launched lengthy negotiations.

There were various twists and turns in the story. In April 2005, the negotiations between the Shanghai Stock Exchange and Rover broke down, and Rover declared bankruptcy.

Just after Rover went bankrupt, the situation changed dramatically again. On July 7, PricewaterhouseCoopers announced that Narada Motor Group became the final buyer of Rover with an unexpected £22 million, owning MG and other Assets of engine supplier Powertrain.

Later, due to poor management, Narada Automobile was incorporated into Shanghai Automobile, and finally Rover became a product of Shanghai Automobile.

Although the Shanghai Automobile Group obtained the right to manufacture Rover cars, it did not obtain the right to use the Rover brand. BMW sold the brand to Ford, so the Rover products produced by the Shanghai Automobile Group were named "Roewe".

Now that the right to use the Rover brand is in the hands of Guanghui Automobile, it is actually useless to Guanghui Automobile itself. If it is sold to Shanghai Automobile at a suitable price, it is a more feasible solution.

"Glorious Automobile is building its own production plant in Wuyang. In the future, we will launch our own independent models. We will use these brands according to the needs of the models." Jiang Hui naturally will not reveal his true thoughts, casually I found a high-sounding reason and got away with it.

As for Shanghai Stock Auto's thoughts and actions after seeing this reply, Jiang Hui didn't bother to think about it.

Next, Jiang Hui continued to answer a few more questions.

Seeing that it was already 12:30, Zeng Qingying announced the end of this press conference.

The press conference is over, but the reactions caused by the acquisition of Jaguar Land Rover by Brilliant Motors have just begun!

(End of this chapter)