Perfection of Rebirth

Chapter 770 Repercussions from the Automobile Industry

2007年的天朝汽车市场保持高速增长态势，1-12月汽车销量879万台，增长21.84%
Second only to the sales in the US market.

Walking on the street, you can feel the changes of Tianchao cars. In the past, the main models of Tianchao Malu were cars, trucks and buses.

Now Tianchao Road has a dazzling and colorful new look.You can see it everywhere on the road: sedans, mpvs, suvs, and cars that you can hardly define what type of car they belong to.

While the Tianchao auto market is rising steadily, as a segment of the luxury car market, it is also waking up to a blowout.

The sales volume of the traditional Big Three ABB is gratifying, and Audi even breaks through the annual sales volume of [-].

Then came Cadillac and Jaguar Land Rover.

Although the sales volume of Jaguar Land Rover in the past 2007 was less than [-] units, it was not enough to pose a threat.

However, Audi, BMW, and Mercedes-Benz are all companies that have seen the influence of the Guanghui Group on the Tianchao Internet. Naturally, they attach great importance to the acquisition of Jaguar Land Rover by Guanghui Automobile.

But if you pay attention to it, you should pay attention to it, and you should still show it as indifferent to the outside world.

Audi Tianchao's official Weibo: I'm glad to see Tianchao's rapid development and start to go out.It is a pity to see that the century-old Jaguar Land Rover has fallen to where it is today. We will wait and see whether it will be reborn from nirvana or just fall.

The well-regulated reply did not attract too many people's attention.

BMW Tianchao official Weibo: As a former member of the BMW Group, Land Rover is now the new owner, and we express our emotion.BMW will continue to provide Chinese consumers with high-tech luxury products and live up to their expectations of us.

This Weibo, obviously has the feeling of rubbing hot spots, and let everyone know by the way: Oh, it turns out that Land Rover used to be an abandoned son of BMW.

The Weibo of Mercedes-Benz Tianchao is more intriguing: Not every company can manage a luxury brand. Past success does not mean future success. Mercedes-Benz is not afraid of any challenges.

As the Mercedes-Benz with the worst sales in the ABB portfolio, Jaguar Land Rover was acquired by Brilliant Automobile, and it may be localized. The first threat is the status of Mercedes-Benz.

Guanghui Group is a very special existence in China, and the products of Jaguar Land Rover are not bad.

In the eyes of many people, Jaguar is even a more luxurious brand than Audi, BMW, and Mercedes-Benz, and Land Rover is also the king of off-road vehicles.

The Mercedes-Benz Tianchao team is really reluctant to think about what will happen after these two brands are combined with the Guanghui Group.

Although the Tianchao market is growing rapidly, the luxury car market is relatively far from being as hot as it will be ten years later.

With one more competitor, there may be less meat in your bowl.

At the same time, the official Weibo of Jaguar Land Rover Tianchao also issued its own message: The acquisition of Jaguar Land Rover by Guanghui Automobile is only a change in equity and will not affect the existing services of Jaguar Land Rover. Consumers and friends, please put it down. concern.

Strictly speaking, there is nothing wrong with this statement. Maybe the people at the Jaguar Land Rover Tianchao branch also considered it for the sake of stabilizing customers.

Because there is a voice on the Internet saying that after Brilliance Motors acquires Jaguar Land Rover, Jaguar Land Rover will become a domestically produced car. Are you willing to spend hundreds of thousands or even millions of dollars to buy a domestically produced car?
Undoubtedly, there must be trolls from companies such as Audi, BMW, and Mercedes-Benz to make troubles. The statement issued by Jaguar Land Rover Tianchao to calm down such voices is not wrong.

The mistake is that your big boss is right next to you, so why don't you communicate?
With Guanghui Group's current status in Tianchao Internet, all auto companies will inevitably have to deal with him.

Not to mention the advertisements on Guanghui Weibo, Tudou.com and Xiaonei.com, Autohome alone, the leader of the automobile professional website, is an insurmountable mountain in all aspects of automobile promotion.

Whether it is Volkswagen, General Ford, Toyota, Honda, Nissan, or various companies with their own brands, there is no one that does not advertise on Autohome.

Jaguar Land Rover is no exception.

Since you have advertised on websites such as Autohome, it is impossible not to have the contact information of the other party.

At least Jaguar Land Rover has the contact information of the marketing director of Autohome.

If they really wanted to connect with Jiang Hui, it would be very easy.

However, the personnel at all levels of the Jaguar Land Rover Tianchao branch never took the initiative to contact Jiang Hui to report.

Do you really think that the acquisition of Jaguar Land Rover by Brilliant Automobile is really just a change in equity?
Flying to wait until his position was dropped, only to realize it later?

Although Jiang Hui is usually very talkative, but when it comes to the strategic layout of the company, no one can easily control it. Sooner or later, the people in the Jaguar Land Rover Tianchao branch must be dealt with and let them work according to Jiang Hui's ideas. .

"Old Wang, how is it? Is the recent development of Wang Jiang Automobile okay?".

In Guanghui Building, Jiang Hui called Wang Zhenguo to his office.

"We have been expanding as planned, and we have opened 4 43S stores, including a Jaguar Land Rover store that just opened last month," said Wang Zhenguo.

Wangjiang Automobile Sales Co., Ltd., after receiving further capital injection from Guanghui Group, is already a holding subsidiary of Guanghui Group, and Guanghui Group directly and indirectly holds more than [-]% of Wangjiang Automobile's shares.

However, Jiang Hui still handed over the company to the second shareholder Wang Zhenguo to take charge.

"How is Jaguar Land Rover selling in China now?" Jiang Hui asked.

If you want to know whether a model is selling well, 4S stores are the clearest, after all, they are the people who are really on the front line of sales.

"Jaguar is still not very good at present. The Tianchao market can't sell 07 units a year. However, the sales situation of Land Rover is quite good now. The sales volume in the last quarter of [-] has increased by more than three times compared with the same period of last year," Wang Zhenguo said.

"The popularity of Jaguar is still too low. The British can make the world's most luxurious Rolls-Royce, and their Jaguar Land Rover is not bad, especially Jaguar, which has a strong aristocratic atmosphere, but the publicity is too bad. ", Jiang Hui said.

"Indeed, those British guys don't understand the style of the Chinese market at all, and they always use the British style to promote Jaguar Land Rover, so it's no wonder that the popularity is so low," Wang Zhenguo said.

China's consumers are the most fickle in the world, and China's territory is vast, and the characteristics of each province are different. If the countermeasures are not implemented according to local conditions, the effect will obviously not be much better.

As the descendants of the empire on which the sun never sets, the British still have a superior attitude. How can this be the attitude that a marketing person should have?

"I want to transfer a group of people from Wangjiang Automobile to the Jaguar Land Rover Tianchao branch. Do you have any suggestions?" Jiang Hui asked.

(End of this chapter)