Perfection of Rebirth

Chapter 771 Celestial Characteristics
For a product, if the quality is good, it will sell well, which seems to be an ideal state.

Especially in the car market of the Celestial Dynasty, although it cannot be said that what kind of car is easy to sell has nothing to do with the quality, but this relationship is so weak that no one believes it.

It's like the Santana and Jetta, which are sold so well for thousands of years. Is it really because of the good cars?

If it’s really that good, why haven’t you seen Americans, islanders or Koreans buying it so crazy?

Besides luxury brands, Audi is far ahead, leaving Mercedes-Benz and BMW behind.

But out of the celestial dynasty, Mercedes-Benz and BMW are not willing to be compared with Audi at all.

So why?

In Jiang Hui's view, it is essentially caused by differences in marketing levels and differences in consumer maturity.

The maturity of consumers cannot be easily changed by Jiang Hui or Guanghui Automobile, but the level of marketing can be changed quickly.

As far as Jaguar Land Rover's current marketing level is concerned, Jiang Hui thinks it is unqualified.

This is why Jiang Hui asked Wang Zhenguo's important person.

"Are you planning to make a big move against Jaguar Land Rover? Are you not afraid of any backlash?" Wang Zhenguo asked.

"I don't dare to mess with the things that Jaguar Land Rover is still there, but what do I have to be afraid of in the celestial dynasty? The strong dragon still doesn't overwhelm the snake, let alone those bird people. If they are obedient, it's easy to deal with. I was just chirping, I have plenty of ways to teach them how to behave," Jiang Hui said.

"As long as you say so, I can go back and discuss with the current general managers of the Audi, BMW and Mercedes-Benz stores, and arrange for them to go to Jaguar Land Rover," Wang Zhenguo said.

"Yes, and you can also see if there are any good general managers from other 4S stores. I want to rearrange all the department heads of the Jaguar Land Rover Tianchao branch," Jiang Hui said.

"If this is the case, it may have some impact on the sales of Jaguar Land Rover," Wang Zhenguo said.

"Don't be afraid, the people below are the ones who actually do the work, and the ones who sell the cars are the salesmen of the 4S store. Just change the heads of the various departments of the branch. There shouldn't be any turmoil in a short period of time, unless someone deliberately makes trouble behind." , Jiang Hui said.

In China, the sales of many joint venture companies are very strange. When the car sells well, I don’t know why it sells well. When the car doesn’t sell well, I don’t know the real reason why it’s not. different from the market response.

In the previous life, Jiang Hui had a classmate who worked in a car company in Wuyang, and that was how he evaluated their sales.

However, what is unacceptable is that the first and second leaders of almost every joint venture are from sales.

Originally, in a fully competitive market environment, the importance of sales is unquestionable, but if sales do not understand what "sales" is, how can they convince other departments.

"That's fine, I'll leave this job to me, but if we want it to go smoothly, it's best to replace the person in charge of the Tianchao branch with someone who is obedient, otherwise it will take a lot of trouble." The way in the workplace is very clear.

For a matter, whether or not it has the support of the top leaders is crucial to the success of this matter. If you want to move the company's department heads, you must have the cooperation of the direct superiors of these people, otherwise you will only rely on the superior's approval. Pressure, of course, can be done, but the effect is not so good.

This is what the so-called county magistrate is not as good as the current one!
"I will go back to the UK to reorganize the board of directors of Jaguar Land Rover first, and then arrange suitable people to be in charge of the business of the Tianchao market," Jiang Hui said.

Although Jiang Hui promised not to lay off staff, he did not say that he would not adjust anyone's position.

If you want to mess with someone, is it not easy to find a reason?

Jiang Hui couldn't believe it anymore. If Jaguar Land Rover's management team were so united, they would continue to lose money for many years.As long as there are conflicts between them, it is not too difficult to control the board of directors of Jaguar Land Rover by using the method of the ancestors to fight and pull a group!

"Then do I have to open more Jaguar Land Rover 4S stores quickly? I think that with Guanghui Group's cooperation in publicity, the sales of these two brands should be greatly improved. The publicity level of those people is really poor now." ", Wang Zhenguo said with a bit of complaint.

The relationship between 4S shops and OEMs is difficult to describe in a few words.When the car models are easy to sell: 4S stores beg OEMs to send me more cars, with any configuration.When the car model is not easy to sell: I already have a lot of inventory in my store, and the funds can't support it, so I can't pick up the car anymore.

At this time, in order to achieve their goals, the salesmen of the OEM asked the 4S store to provide more cars.Of course, this requirement is relative. Generally speaking, OEMs are still in an absolutely strong position!
"Yes, there are only dozens of 4S stores in the entire Tianchao, which is really not enough. I think at least all provincial capitals and important second-tier cities should have one, and try to break through 2010 before 100," Jiang Hui said.

The number of 4S stores of a brand is directly proportional to the sales volume to a certain extent. If you only have three or five stores, it is completely impossible to think that the annual sales volume will exceed [-] or hundreds of thousands.

Of course, the more the better, the more stores are opened, and if the sales volume is not enough to support the profitability of a single store, it does not have the potential for sustainable development at all.

"No problem, if you apply for the construction of several stores at once, the people in Jaguar Land Rover may not approve it now. You may have to wait for you to rearrange the personnel before submitting the application for building the store. However, I can arrange personnel for the location selection and so on. Prepare in advance," Wang Zhenguo said.

"Well, you can rest assured to prepare. This year, I plan to arrange Jaguar Land Rover as a sponsored model for TV series and movies invested by Guanghui Film and Television. At the same time, I will cooperate with companies such as Guanghui Weibo and Tudou. Turn it over," Jiang Hui said.

Doubling sales seems to be a very difficult task, but considering that Jaguar Land Rover's sales in China did not reach 2007 units in [-], the difficulty of doubling it does not seem so high.

You know, in later generations, the sales volume of Audi can reach 50 a month, and over 10,000 a year. Even Jaguar Land Rover sells [-]+ a year. Compared with less than [-] now, it is a world away. Farewell!

Of course, there are reasons for the continuous development of the Chinese economy, the continuous improvement of people's living standards, and the increasing pockets. There are also reasons for the increasing awareness of luxury cars.

According to Jiang Hui's goal, in 2008, Jaguar Land Rover's sales in Tianchao must exceed 2 units, becoming a luxury brand that is close to or even surpassing the sales volume of Mercedes-Benz and BMW.

(End of this chapter)