Perfection of Rebirth

Chapter 782 Shocked
Since the "Automobile Industry Policy" in 1994, "foreign investment cannot be 50% in the joint venture projects of complete vehicle enterprises in China" has become a "red line".

The "Automobile Industry Development Policy" issued in 2004 also made clear regulations on the ratio of joint venture shares. If Jaguar Land Rover wants to engage in localization, it must follow the regulations.

In the previous life, Jaguar Land Rover's road to localization was hardly a success. There were various factors in it, but the lack of joint venture partners is probably a big reason.

Now that Jaguar Land Rover has been acquired by Brilliance Motors, if they want to invest and build a factory in Tianchao, they must cooperate with Brilliance Motors.

However, in terms of cooperation, the two companies need to sit down and discuss together.

Although the two companies are backed by the same shareholder, after all, one is a British company and the other is a Chinese company. Whether it is the composition of employees, historical, political and other factors, it is complicated after all.

"President Kenny, our sales volume in China last year was less than [-] units, and investing in the construction of a new factory requires at least a dozen pounds. The necessity of the factory is not enough.” A director who has an ordinary relationship with Kenny spoke first.

In fact, strictly speaking, there is nothing wrong with this statement, and it is even quite correct.

The sales volume is less than [-], and the sales volume of multiple models is less than [-]. The annual sales volume is less than [-]. It is indeed not enough to support the construction of a factory.

It is said that the automobile industry is the most important industry among civilian industries. Regardless of whether this is true or not, building an automobile factory involves all kinds of things, and I feel that it is not that simple.

The Lay’s company in the later generations of China originally developed rapidly and did well in the Internet, TV, mobile phone and other fields, but after rashly entering the automotive field, the entire company was dragged down.

"I don't know how much you know about China. According to the forecast of the International Automobile Association, the production and sales of China's auto market will surpass the United States this year, becoming the world's largest auto market, and it is expected to remain the world's largest market in the future," Ken If you want to talk about joint ventures today, you must have come prepared.

"Although the sales volume of our Jaguar Land Rover in Tianchao is less than [-], it is not because the Tianchao market is not good. On the contrary, in the world's largest market, due to various reasons, we have not achieved our due position. , That’s why the sales performance is unsatisfactory. You can look at the German Audi, which sold more than [-] units in China last year. Which Audi car is better than our Jaguar Land Rover?” Kenny continued.

"German auto companies have indeed been doing well in China for the past few years. I have a college classmate who works for Volkswagen. After being sent to China last year, he doesn't want to go back to China now," a director interjected.

"Our shareholder Guanghui Automobile is a subsidiary company of Tianchao Guanghui Group. I don't know if everyone here has a good understanding of Guanghui Group. Anyway, I have done some research." Kenny glanced at the audience and said .

"In Tianchao, the largest automobile professional website is Autohome. Almost [-]% of consumers who buy cars will log on to Autohome to learn about the relevant situation. It can be said that this is a website that can influence the consumption concepts of Tianchao consumers, and this This website is owned by the Guanghui Group," Kenny continued.

"Doesn't that mean that Guanghui Group can use Autohome to promote Jaguar Land Rover in the future?" said a director.

"I suddenly felt that the sales of Jaguar Land Rover Tianchao might surprise us."

"It seems that our team's new owner really doesn't know enough."

"We have to ask our new general manager of Tianchao branch to contact Autohome more."

The directors present discussed in a hurry.

"I think everyone must have used Twitter, right? Even if you haven't used it, you've always heard of it, right?" Kenny ignored everyone's discussions and continued.

"It has to be, I use our Gphone to send a tweet almost every day now."

"Yeah, I basically know what my daughter is doing every day by watching her Twitter updates."

"This website is now the top ten website in terms of global traffic, and it sounds famous."

"Kenny, you won't say that Twitter is also owned by Korn Ferry Group?", a director joked.

"I'm honored to tell you that Twitter is also a subsidiary of Guanghui Group, and in Tianchao, Guanghui Weibo, which is similar to Twitter, is the most popular and influential website in Tianchao, and it is also owned by Guanghui Group. By the way, The Gphone that many of you are using now is also produced by Guanghui Group," Kenny said proudly.

Now that he has pledged allegiance to his new owner, Kenny must hope that his new owner will be as strong as possible. When seeing the surprised expressions of the directors present, Kenny's heart is as sweet as honey.

"President Kenny, if there is anything else we don't know about Guanghui Group, please tell us together."

"Don't worry, everyone. The Guanghui Group has a lot of high-profile products. Besides Twitter, I think you should also go to potato often, right? Don't doubt it, this is also a company under the Guanghui Group. The three largest video websites in the world, Potato, NICO, and Tudou.com are all owned by Guanghui Group, how much benefit these websites have for the promotion of each company, and how much influence they have, compared with everyone present, you know it well," Kenny continued Said.

"In addition, Guanghui Group, as the largest private enterprise and the largest Internet company in China, also owns Xiaonei.com and Meituan.com, two NASDAQ-listed companies with a market value of more than 100 billion pounds. In addition, Guanghui Group also has YY live broadcasting , Brilliant Payment, Brilliant Films, Brilliant Games, Brilliant Drones, Qunar and many other unicorn companies with valuations exceeding tens of billions of dollars... ".

With Kenny's introduction, the people present at today's meeting were completely shocked by the strength of Guanghui Group.

"It's really unexpected that such a private enterprise comes from China."

"Aren't all the big companies in China state-owned?".

"I'm not dreaming, is our new club so strong?".

"From this point of view, it is not that Brilliant Motors has climbed up to Jaguar Land Rover, but our Jaguar Land Rover has hugged a thigh."

All the directors of Jaguar Land Rover were discussing in one go.

(End of this chapter)