Perfection of Rebirth

Chapter 783
For Marco Polo, Kathay - the "land of Kitan", "discovered" in the 13th century, was incomparable in everything, much better and vaster than his native Venice .

After Marco Polo's trip to China (although there is still academic controversy as to whether he visited China), an extremely positive image of China has been circulating in Europe for more than five centuries.

However, since the first industrial revolution, Western countries have risen rapidly, and then the Chinese government made mistakes in the second industrial revolution. In the hands of the braided dynasty, it has gradually become a country that anyone can step on a few times.

Coupled with the confrontation between the East and the West since the Cold War and the need for political correctness, the Western media has always belittled the image of China.

Over the past few decades, China has been backward and ignorant in the eyes of most people in Western countries.

Bicycles all over the streets, unaesthetic clothing, dilapidated houses, food and clothing problems, this is probably the Celestial Dynasty in the eyes of most Western people.

Suddenly, the Guanghui Group introduced by Kenny was completely different from what everyone had imagined, which was unbelievable for a while.

"President Kenny, you have said so much, can I understand that the company is preparing to establish a joint venture with Brilliance Automobile in Tianchao?" asked a director.

I don't know if it's not a pity, but after Kenny introduced the situation of the Guanghui Group, the topic of the meeting was finally led to the joint venture between Guanghui Automobile and Jaguar Land Rover.

"I want to ask you a question, what do you think we are inferior to Audi?" Kenny did not answer directly, but threw out a question.

Kenny's question seems to be very common, but it is estimated that many people can't answer it in Tianchao.

Let’s talk about Land Rover first. Land Rover is Land Rover. It is the best off-road vehicle in the world, and it only has off-road vehicles. Its signature car is Range Rover, which is even higher than Hummer H3 in off-road performance. With its exclusive terrain system , easily won the title of SUV boss.

Moreover, the interior of the Range Rover (Range Rover) is also very luxurious, and it can also be said to be a pure man's car, but few people in China know the brand of Land Rover.

Audi is undoubtedly a well-known brand, and its main products are sedans. For the time being, there are only Q5 and Q7 SUVs.

Q5 is just an upgraded version of A4, not a real SUV.

The Q7 is a decent SUV, but it's not cheap either.

Of course, Audi will launch more off-road models in the future, especially in Tianchao.

These two brands are not easy to compare because of their different positioning, but overall, in the field of off-road vehicles, Land Rover has a complete victory over Audi.

After the war in 1948, the first Land Rover was born in the UK.This is a simple, innovative aluminum work cart.This is a new model manufactured by brothers Spencer and Maurice Wilks of Rover Motor Company in the UK, which perfectly realizes the combination of simplicity, practicality and stability.

The car was an instant success, and by the mid-20s the Land Rover name had become synonymous with durability and excellent off-road performance.

Whether it is the military, customers in agriculture or the demanding emergency services industry, they all admire the perfect quality of Land Rover.

The Land Rover was driven by British Prime Minister Winston Churchill at the time.

Then let’s talk about Jaguar. In fact, it is estimated that many Chinese people do not know this car, especially before Jaguar is not made in China.

It’s no wonder that people in China don’t understand cars. It can only be blamed that Jaguar’s peak era is far away from us. After the E-type that impressed Ferrari founder Enzo 50 years ago came out, this car has shined even brighter.

The turbulence of the British auto industry in the 70s, the death of the soul of Jaguar in the 80s, and the unorganized fetters under the eaves of Ford since the 90s have caused this once dazzling star on the track and the market to fall and dim bit by bit. go down.

When Jaguar fell, Chinese people who were getting rich slowly were buying Santana and Jetta.

At that time, the concept of car was popular in China, and a Santana was enough to flaunt the needs of status.

Afterwards, private local tyrants gradually acquired Audi and BMW, and the old Crown and Passat gradually became the symbols of the Kang family.

Therefore, the Chinese people who know Jaguar’s impression of Jaguar are mostly the glorious years when Jaguar was the jewel in the palm of the UK more than 30 years ago. In the eyes of cars, they may only think that this is a car that is more expensive than Mercedes-Benz and BMW, but people who buy it less.

Jaguar Jaguar, translated into this name, explains some of the characteristics of this car.

Just like influential car companies usually have a label, such as the rotten BBA we said, Jaguar is no exception.

However, unlike them, Jaguar is one of the few to have two labels, and the two labels are indispensable, otherwise it will be difficult for us to recognize this and its products.

Of course, this is not referring to the label of the leopard, which is the logo of Jaguar.

The two tags here are (grace) and sport (pace), and if you can only fill in one word in the column of the tag, Jaguar will write "elegant" on it.

In the early years, Jaguar had a very Slogan - "Grace, Space, Pace" (elegant, spacious, sporty).

It seems a bit Olympic faster, higher and stronger.

However, this car company, which once dominated the Le Mans endurance race and F1 formula, put the idea of ​​sports at the end.

On the field, each has its glory days, just like in the wild jungle and grassland, lions, tigers, and leopards are all symbols of strength. We say who has the best overall strength, but if you want to ask who is the best, the answer is leopards.

Therefore, if you look forward to all Jaguar models, you will find that whether it is a two-seater sports car, or a small-sized executive sedan, or even the X-Type, which once shared the platform with the old Mondeo, you can’t help but think of it. this phrase.

"I never thought that Audi was our opponent. It's like comparing a work of art with an industrial product."

"Needless to say, our Jaguar Land Rover must be better."

"I never thought that German products would be better than British ones."

"Although Germany is now the country with the strongest economy in Europe, they have no way to compare with us in terms of luxury goods."

……

Members of the board of directors who participated in the meeting expressed their views one after another.

It has to be said that the arrogance and prejudice of the British only exist, not just for the Chinese dynasty.

"Everything you say makes sense, but let's take a look at Audi's global sales, and then look at our Jaguar Land Rover sales. In other words, let's look at how much Audi earned last year, and how much we earned. ?”, Kenny expressed his opinion.

"Especially in China, the sales volume of Audi is more than ten times that of ours, not to mention the profit. What is the reason? I think the most important thing is that Audi is made in China," Kenny said decisively.

(End of this chapter)