Perfection of Rebirth

Chapter 789
Although the Spring Festival is already approaching, the unique Chinese Spring Festival travel is still in full swing, and the "Looking for the most beautiful TA" campaign jointly promoted by Guanghui Film and Television and Guanghui Weibo has also achieved phased results.

Several major official media outlets in China published articles praising the event.

Jiang Hui had already boarded the plane back to China under Yang Yan's slightly resentful eyes.

It seems that the special plane should be included in the schedule as soon as possible.

"Liao Yun, please inform the main personnel of Guanghui Film and Television to come over for a meeting." On the first day after returning to the imperial capital, Jiang Hui came to the company. As soon as he entered the office, Jiang Hui began to work.

Although He Ling is in charge of Guanghui Film and Television, when it comes to official business, Jiang Hui usually does not directly go out on his own, but normally goes to the secretary to inform.

There was also a reason why he had to have a meeting with the people from Guanghui Film and Television as soon as he returned to the company.

To be honest, Jiang Hui was a person who cared about cars in his previous life, but even so, Jiang Hui only found out in the news that the coal boss bought a Land Rover as a local tyrant - he just went to the auto show with the money in a sack to buy it. Land Rover's car.

And Jiang Hui really has an intuitive understanding of Land Rover, and that is through a TV series, that is "Snail House".

This TV series directly addresses the current hot topics in society, and reflects the various twists and turns that ordinary people have experienced in urban life against the background of soaring housing prices.

Originally, the play was first broadcast on Shanghai TV Station on July 2009, 7, and it set a record high in ratings in just four days. The hot topics involved in the play strongly resonated with the public.

What impressed Jiang Hui even more was Land Rover's classic implantation in this TV series.

In Jiang Hui's opinion, if we want to talk about the classic advertisement placement, Land Rover's placement in "Snail House" should be ranked in the top three.

In 2009, the audience was divided into two factions by this TV series. Young men who had no experience in the world asked their girlfriends to stay away from Land Rover.

The male compatriots who have achieved a little success regard "holding the steering wheel of the Land Rover with their left hand and touching the thigh of a female college student with their right hand" as a sign of success.

After this drama, the scenery of Land Rover is the same for the time being. Many people chose to buy a Land Rover with 200 million in their hands at that time, instead of buying a house.

If you see a Land Rover on the street, you will point to it. At that time, the Land Rover was definitely a killer of female college students.

Of course, after ten years, those car owners who spent two hundred yuan to buy a Land Rover instead of a house will not regret it, Jiang Hui will not know.

But if you think about it in detail, Land Rover started in the hands of Ah San after "Snail House", and completed the comeback in China.

It can be said that Land Rover Range Rover and Land Rover Evoque completely helped Land Rover turn losses into profits.

Especially for the high-end Range Rover, the high-level sitting posture and the fine tuning of the suspension seem to separate the driver from the red dust on the ground.

When driving in the city, all you see is the roof of a car, which occasionally gives people the illusion of an emperor patrolling.

Due to Land Rover's rapid sales performance after "Snail House", the logo of LANDROVER has become the first choice for consumers of high-end SUVs in China.

Slowly, when there are more and more opportunities to see Land Rover on the street, Land Rover has almost become the endorsement brand of luxury off-road vehicles in the Chinese market.

Even when driving in parallel, some cars will automatically give way-stay away from luxury cars, trucks, and female drivers.

The old driver's advice is still very reasonable.

Although Jiang Hui later found out that Land Rover had already found it difficult to attract female college students into your car at the school gate.

But more and more people see fathers who get off from Land Rover take their children to eat, dogs take their mothers to the hospital, and mothers drive to buy vegetables.

Land Rover has also completed its transformation in China, from a high-profile luxury brand to the king of luxury off-road vehicles accepted by more consumers.

In this life, Land Rover is in the hands of Guanghui Group. Jiang Hui must make this process more dazzling, more shocking, and more attractive to consumers.

At the same time, the first thing Jiang Hui has to do is to make the TV series "Snail House" come earlier.

"I said Boss Jiang, why do you come to Guanghui Film and Television as soon as you come back when you are free?" When He Ling brought Wang Lu and several core personnel of Guanghui Film and Television to Jiang Hui's office, she had a teasing tone Said.

Jiang Hui was with Bai Xue last night, and he didn't know if there was something else in He Ling's teasing.

"Glorious Film and Television is the leader of the Chinese private film and television company. If I have something to publicize, I don't want you to turn to someone," Jiang Hui said with a smile.

"In terms of publicity ability, we dare not compare with Brilliant Weibo," Wang Lu interjected.

Wang Lu's words are not wrong. Guanghui Weibo, as the website with the largest traffic in China, has a very special position in the field of publicity.

"That's different. The ruler is long and the inch is short. It is most suitable for me to find you for the things I want to promote this time."

"I'm really curious about what else is most suitable for Guanghui Film and Television to handle. It can't be that you want to favor another girl." He Ling said with a half-smile.

Last year, Jiang Hui supported Zhang Mingzhu to play an important role in "2012", but it caused a lot of criticism.

Especially in the circle, although the film has not yet been released, everyone's attention has already shifted.

Zhang Mingzhu, a beauty in the industry, has never had any scandals, so she can be regarded as a typical example of keeping herself clean.

It is also because of self-cleaning, it is too difficult to become popular.

And when a good role that fell from the sky fell on her head, no matter what the real reason was.

Everyone will think: Oh, so you Zhang Mingzhu is also a mortal, and you were so cold before because you wanted to catch a wealthy son-in-law.

He Ling, as the general manager of Guanghui Film and Television, naturally knows the actual relationship between Jiang Hui and Zhang Mingzhu the best, and has also heard about various scandals.

So he started to tease Jiang Hui.

"Hey, you guessed it right, I really have someone I want to praise," Jiang Hui said with a smirk.

He Ling's expression changed upon hearing this, but returned to normal within a few seconds.

It is estimated that Jiang Hui should have something else to say after realizing it.

"Really? Which girl, tell me, as long as she is a famous beauty in the entertainment industry, I basically know all of them." When these words came out of He Ling's mouth, Jiang Hui always felt a little uncoordinated.

"Last year, there was a popular novel called "Snail House", which sold very well. I don't know if any of you have read it?" Jiang Hui didn't pick up He Ling's words.

Although "Snail House" is really familiar to people as a TV series, in fact, it first met with you last year in the form of a novel.

"Mr. Jiang, are you talking about the "Snail House" published by Jiujiu last year? It doesn't seem to sell very well." Director Zhao who came with He Ling took Jiang Hui's words with some doubts.

"Ha, these days, the standard of bestsellers can't be compared with before," Jiang Hui explained to himself a little embarrassed.

(End of this chapter)