Perfection of Rebirth

Chapter 790 Advertisement Placement
For classic novels such as "Romance of the Three Kingdoms" and "A Dream of Red Mansions", the reputation of the novel itself is more famous than any remake of TV series.

However, not all novels have this treatment.

"Snail House" obviously belongs to the latter, and Jiang Hui obviously thinks highly of the fame of this novel.

The TV series has not been filmed yet, and the so-called best-selling novels are indeed limited in popularity.

"Mr. Jiang, although this novel is not bad, the industry's evaluation of him is not bad so far. I heard that Huayi is negotiating with them about the right to adapt it, and the price they gave is not very high." Director Zhao Said.

"Snail House" can be regarded as a life emotional TV series, and it is the epitome of the struggle history of contemporary college students staying in the city. The human value of the young generation represented by Haiping and Haizao has undergone violent shocks under the constraints of material conditions such as houses, and then deduces a story. Vigorous but flat and true youth dream.

In Jiang Hui's view, "Snail House" has many highlights, and being close to life is its life value.

However, if all the highlights are not shown on the screen, the impact of the novel alone is very limited.

Besides, Jiang Hui's biggest purpose in making this drama is to sell Land Rover, and everything else is incidental.

"Glorious Film and Television will take it down, and we will shoot it ourselves."

"Snail House" was indeed filmed by Huayi and some other agencies in the previous life, but Jiang Hui didn't expect that they were already talking about it.

However, there is no problem if we are still negotiating, and if it is a big deal, we can add some money.It will be troublesome if we finish talking.

After all, Guanghui Film and Television can be said to be Huayi's biggest opponent now.

They won't let go of the things that Guanghui Film and Television likes, even if they don't know what it's useful for.

"Jiang Hui, is this novel as good as you say? You actually want to do it yourself," He Ling asked with some doubts.

Jiang Hui, as the leader of Guanghui Group and the general manager of several companies such as Guanghui mobile phone, has seldom asked about Guanghui Film and Television in the past year.

He Ling is still very curious about a novel that she suddenly fell in love with now.

"This novel generally talks about the period when housing prices in Shanghai were soaring. My sister Haiping wanted to own her own house and went around to raise money to pay the down payment. The work and life of her and her sister Haizao changed from the time she bought the house.

Haiping supports stubbornly and firmly under all kinds of pressure, but Haizao falls into the emotional quagmire of betraying her lover and secretly interacting with the mature and steady Song Siming.

The ordinary life of the two sisters is now full of accidents, quarrels, troubles, and conflicts." Jiang Hui guessed that Director Zhao and himself were the only ones who didn't know about "Snail House", so he took the initiative to introduce it.

Although "Snail House" had a high ratings in the previous life, ordinary audiences spoke highly of him.

It can be said that it is a drama that all people like to watch. The content of the talk is very realistic. Buying a house, buying a car, mistress, corruption, etc. are all common problems in this society, but in reality you have to face it from time to time These problems may be more exciting in reality than TV dramas.

"Sounds good, what, do you want to be the author or which actor?".

After hearing Jiang Hui's introduction, He Ling still didn't understand Jiang Hui's purpose.

In fact, if Jiang Hui didn't say anything, no one would have thought that Lu Rover and Song Siming would be on the way to the popularity of this drama.

There are so many things that cars are embedded in TV series and movies, it is hard to imagine any surprises in a TV series.

Some of the current TV series, after one episode, are all fucking advertisements!

It's like inserting a TV show in an advertisement!

Even the cars are very direct and rude. The camera is directly facing the car logo, and a close-up of a few seconds is over.

However, Land Rover's implantation in "Snail House" seems so unconscious, and even makes you feel that this is entirely the need for the development of the plot.

But at the same time, it can leave a deep impression on the audience. This may be the best effect of implantation.

Although "Snail House" is impressive, there is the scene where Song Siming sent Guo Haizao home and was hit by Xiaobei, and Guo Haizao was walking on the street with a big belly and saw his ex-boyfriend Xiaobei talking with another girl. Bearing the name of the future child...

However, when Jiang Hui watched this drama, in addition to these classic and deeply rooted plots, Song Siming's car, the Land Rover, was even more unforgettable.

Although Song Siming's line with Guo Haizao in the car was completely hard and wide.

However, this does not make people feel disgusted, on the contrary, it perfectly highlights Song Siming's identity and actions.

In addition, this drama also made Song Siming popular.

Well, to be precise, it was Zhang Jiayi, but the role of Song Siming was so famous that everyone said that Song Siming was referring to him in the TV series Zhang performed in the next few years.

"The author? I don't know if this is passer-by A or passer-by B?" Jiang Hui rolled his eyes at He Ling and said.

"That's the actor."

"It's not wrong to say which actor it is, but this actor is a car," Jiang Hui said with a smile.

"Mr. Jiang wants to place an advertisement for Jaguar Land Rover in the TV series?"

Director Zhao grasped Jiang Hui's meaning immediately.

The placement of advertisements in TV dramas is essential, otherwise, what would the crew make money on, relying on the ratings?
The only difference is that some advertisements are filtered and modified naturally, while others are simple and rude.

As an important prop in modern dramas, cars must have meaning. If the decoration of car advertisements is relatively in place, it will make people have a deep impression.

The benefits brought by implantation are also far greater than the advertising costs it invests.

"Yes, I'm going to make the Range Rover the most impressive thing in the show."

"Let me tell you, Boss Jiang, you've really been doing something here and there, and you're so concerned about cars now," He Ling said a little speechlessly.

"That's necessary. After spending so much money, I can't really be taken advantage of."

"Is it effective to just put some advertisements in the TV series?" He Ling asked.

"That depends on how you implanted it and who arranged it," Jiang Hui said confidently.

"Well, you've worked really hard for your new toy, so you just have to endorse it yourself."

"Eh? Spokesperson, you have a good idea."

"Ah, you don't really do that, I just say it casually."

"Hey, I just said it casually too."

"Now I'm talking about business with you," He Ling said with a white look at Jiang Hui.

"What I'm talking about is business. I plan to switch all the executives' cars to Land Rover or Jaguar," Jiang Hui said.

All the affiliated companies of Guanghui Group are very well-known now. If they replace their high-level vehicles with Jaguar Land Rover, the appearance rate of these two brands will be much better.

(End of this chapter)