Perfection of Rebirth

Chapter 793

Long Ling just came to the Jaguar Land Rover Tianchao branch, and with the support of McGrady, she replaced the heads of several core departments in charge of sales, marketing, and after-sales, and all these people were old subordinates she brought over from Wangjiang Automobile. , This made the atmosphere in the Jaguar Tianchao branch tense.

Less than a week after taking office, the company held a meeting of all middle and high-level cadres, and the boss of the company, Mai Di, fully supported Long Ling. not nervous.

Once the emperor and the courtier, no matter what era, country or company, they are actually common. Those who can be the middle and high-level people of the Jaguar Land Rover Tianchao branch will not have low IQ and EQ.

"I'm a very straightforward person, and I don't like to go around with everyone. I came here with a mission, and I think everyone knows it. There are people who do murderous business, but no one who loses money. Brilliant Motors acquired Jaguar Land Rover. To be a pick-up man for Ford Motor. Before coming here, I went to meet Mr. Jiang, he was very dissatisfied with the development of Jaguar Land Rover in China in the past few years," Long Ling began her speech.

"Everyone can see how fast China's auto market is developing, but how many cars did Jaguar Land Rover sell last year? Less than [-] units, less than one-tenth of Audi's, completely unworthy Jaguar Land Rover's place in the automotive industry".

"Since the establishment of the Guanghui Group for so many years, everything has been working towards the goal of success, and our Jaguar Land Rover is no exception. For this reason, I issued a military order to Mr. Jiang. From this year, the Jaguar Land Rover Tianchao branch will It is necessary to maintain sales growth of more than [-]% every year, and maintain this growth rate for at least three consecutive years, and this year is even more critical."

As soon as Long Ling's words came out, the executives of the original Jaguar Land Rover Tianchao branch had a headache. In their view, although Tianchao's auto market is developing very fast, it is still far from a [-]% growth rate.

In the eyes of Long Ling, and even Jiang Hui, 100% seems like a big number, but considering that the sales volume of Jaguar Land Rover in Tianchao is less than [-], an increase of [-]% is not enough. It is actually not as difficult as imagined to reach [-] sales.

From Jiang Hui's point of view, investing in the filming of "Snail House" now, if the speed is fast, it will be shot in two or three months. By then, the hit of "Snail House" will definitely drive the sales of Land Rover to skyrocket. The increase in models is estimated to be more than [-] this year.

With this momentum, it is not a problem to add another [-] units next year.

Besides, "Snail House" is not the only card that Guanghui Group can play.

"The Voice of China" is already in planning, and the post-production of "A Bite of China" is almost finished. Although "2012" is not in time for Christmas, it is estimated that it will not be too long before it is released.

There are too many articles that can be done here.

And after the localization of Land Rover in the next year, it is a matter of course that the sales volume will double in the first year, and it is not impossible to even quadruple.

"During this period of time, the company's personnel changes have been relatively large. Those who are capable will go up, and those who are mediocre will go down. This will be the employment strategy of the Jaguar Land Rover Tianchao branch in the future. I hope that everyone's future development space will be broader. Jaguar Land Rover, Brilliant Auto Even Brilliance Group can provide you with a wider stage..." Long Ling spoke for more than 20 minutes alone.

Generally speaking, in a meeting, who speaks more and who speaks less is particular, especially this kind of meeting and the meeting of government departments.

Now that Long Ling was talking eloquently and Mai Di obediently stayed aside, it could be regarded as reassuring the judgment in the hearts of the senior executives present.

If you don't want to get out, just hang out with Mr. Long in the future.

With Guanghui Group's status in the Tianchao business world today, if any executive of the Jaguar Land Rover Tianchao branch intends to make life difficult for the company, Guanghui Group will have a way to deal with them.

At least it's easy for them to get along well in the country!

"Next, I will specifically arrange the key tasks of the company in the near future," Long Ling continued, "The first is the construction of 4S stores. Currently, Jaguar Land Rover only has dozens of 4S stores in the country. This number is too small. I hope to build and build 4S stores within this year. A total of [-] [-]S stores will be completed, and by next year, more than [-] stores will actually open."

Although the number of 4S stores of a brand cannot be directly equated with its sales volume, it is closely related to the sales volume.

Of course, this is not the more the better.

When the cake is certain, if there are too many people sharing the cake, everyone will not be able to eat enough, which is bound to be unsustainable.

"In the past, the process of our dealership construction was quite long. It took a certain amount of time from the intention and signing of the letter of intent, and then to the planning and design, start of construction, decoration, personnel training, etc. This year, we plan to introduce Jaguar Land Rover The new image standard of the store will bring about brand-new changes. I hope that through cooperation with powerful dealers such as Wang Jiang Automobile, the pace of construction of 4S stores will be accelerated.” As a person from Wang Jiang Automobile, Long Ling still knows Jiang Hui’s hope How did Jaguar Land Rover develop?

"Of course, some people may say that building so many 4S points at once is difficult to guarantee dealers' profits. In my opinion, our products, whether it is Land Rover or Jaguar, especially Land Rover, are recognized in the market. The degree of awareness is relatively high, the characteristics of products and brands are relatively clear, and the target customers are also relatively clear.

Therefore, our customer demand has been relatively stable, or under the pressure of other brands, our moat is slightly wider, and our ability to achieve profitability at the sales level is stronger.Because with the increase in inventory, the profitability of the entire after-sales service of dealers has grown very fast and obviously,” Long Ling continued.

"The other one is the improvement of marketing. As we all know, Guanghui Group's influence in China's Internet and film and television circles, we should make full use of this characteristic of the parent company to quickly enhance the brand power and popularity of Jaguar Land Rover."

Now that Guanghui Film and Television is ready to invest in "Snail House", the matter of coordinating advertising placement with Jaguar Land Rover has also been put on the agenda.

"I contacted Guanghui Film and Television yesterday. They are planning to shoot a TV series recently. There are some scenes in it that are very suitable for Land Rover's advertisement placement. We need to arrange a special person from the marketing department to contact the crew immediately to communicate about the specific placement. ", Long Ling continued.

How to implant, Jiang Hui has actually given some advice to Director Zhao, but the process still needs to be negotiated with the Jaguar Land Rover Tianchao branch.

(End of this chapter)