Perfection of Rebirth

Chapter 794 The tip of the tongue is coming

The Spring Festival is approaching, Guanghui Film and Television has been planning a food documentary for a year, and it is finally time to meet the audience.

The 5000-year history of the Chinese Empire is, to some extent, the evolutionary history of food.

In ancient times, there was a god named Shennong with horns on his head and a transparent belly, and his grandmother was a female snail!Authentic three generations of immortals.

In that era when the whole people ate soil, Shennong's picky mouth could not be satisfied at all.

So, in order to discover delicious food, he tasted all the grassroots and devoted his life to trying food for 100 years. He is simply a pioneer in the history of food in China.

During the Spring and Autumn Period, there was a foodie named son Song

Born with a foodie ability - the index finger moves wildly. It is said that once the existence of delicious food is sensed, the index finger will move inexplicably.

One day, son Song and Guisheng went to court together.

On the way, Young Master Song's index finger moved involuntarily.Young Master Song said: The index finger is the food.Every time I move my index finger like this, I will definitely eat delicious food.

Once on a mission to Jin, with a move of his index finger, he ate stone flower fish; another time when he was an envoy to Chu, he ate swan and acacia oranges.

In the Song Dynasty, eating was stretched to the height of art in an instant. It was all thanks to the well-known writer Su Dongpo, who left everyone with Dongpo pork, Dongpo elbow and Dongpo crisp.

In ancient times, gentlemen were far away from the kitchen, and the literati were elegant, and most of them would not touch such vulgar things as the kitchen!

Only Su Dongpo can be both elegant and not too vulgar. Between the vulgar and the elegant, he can roam the world leisurely and unrestrainedly!
Simply summing up his life, there are only two things, either eating or drinking, or writing.

He knows exactly what season and what delicious food to eat.

For example: Artemisia persicae is full of short reed buds on the ground, which is the time when the puffer fish is about to come.

With such a culture that has been left over for thousands of years, the saying that "food is the paramount necessity of the people" is indeed true.

"Mr. Jiang, Mr. He, after many coordinations, the imperial court still did not agree to our bid. We are going to proceed with the second plan." Jiang Hui came to Guanghui Film and Television to listen to the progress of "A Bite of Heaven".

Although eating had a huge impact on the people of the Celestial Dynasty, programs related to eating have always been unpopular.

When Guanghui Film and Television was in the post-editing process of "A Bite of the Tongue", it began to discuss with TV stations such as Chaoting TV, Imperial TV, and Shanghai Satellite TV about the broadcast of the documentary.

However, on the one hand, the ratings of gourmet programs have not been high, and on the other hand, documentaries are also a niche category.

The combination of the two made all TV stations not optimistic about "A Bite of China", and the price was relatively low, and the broadcast time was also arranged in a time period that was not valued.

This is still for the sake of Guanghui Film and Television and Guanghui Group, otherwise some stations will not even talk to you when they hear the food documentary.

I don't know if they will regret it in the future. After the ratings of the show come out, how big is the psychological shadow of these people?
In fact, the issue of traditional food programs being unpopular was also reflected on by Jiang Hui when he asked Guanghui Film and Television to shoot "A Bite of China". It became more obvious.

Looking at many food programs that have been broadcast, they basically invite professional cooks to show the production of dishes, and even ordinary people have never seen many ingredients and seasonings. The reason why the powerful food show is tepid.

"Tianchao on the Bite of the Tongue" took another approach, producing food programs in the form of documentaries.

The so-called documentary is a film or TV art form that uses real life as the creative material, takes real people and real events as the object of expression, and performs artistic processing and presentation on them.

It is precisely this seemingly simple and unpretentious creative form that captures the hearts of the audience.

"Tianchao on the Bite of the Tongue" moves the kitchen in the traditional sense to all over the world.

From the plains and forests to the ice fields to the sea, delicious food can be found everywhere.

And the food described in the film is not as unattainable as in traditional food programs, it comes from life, from the audience, and a kind of self-evident intimacy arises spontaneously.

Looking at the program itself, traditional food programs always talk about food theories such as cuisines, and talk about it, and beauty is beautiful, but it is out of reach.

"Tianchao on the Bite of the Tongue" breaks this routine. A lot of the content starts from the day of a family, and cuts into nature and kindness.

The ordinary day of the protagonist may also be the day of creating food, as if the food described in the film is right next to the audience. How many people would resist such an art form?

Looking back at the traditional gourmet shows, it is nothing more than preparing ingredients, cooking, cooking, and ending. Every episode is the same step, which makes people have no expectations mechanically.

"A Bite of Heaven" has made great innovations in this regard. There has never been a gourmet TV work that can connect people and food so closely. Maybe the food with stories is more attractive.

"Since they don't know the goods, let's follow the second plan. Tudou has already coordinated, right?" Jiang Hui asked.

The most ideal broadcast plan for "A Bite of Heaven" must be broadcast during the popular time slots of the popular channels of Chaoting TV, followed by the good time slots of other popular TV stations.

If there are no good TV stations and good time slots, Guanghui Film and Television would rather choose Tudou to broadcast online, and then sell the broadcasting rights to TV stations after the influence comes out.

Rather lack than abuse!
This can be regarded as Jiang Hui's behavior style.

"Mr. Fang is personally arranging the publicity and promotion of the program, and he attaches great importance to it. At present, the first batch of advertisements have been broadcast on Tudou.com, Xiaonei.com, Brilliant Weibo, Brilliant Games, etc., and they will be officially launched soon," said Wang Lu. .

As one of the few programs that Jiang Hui personally followed, Fang Dawen naturally knew the status of "A Bite of Heaven" in Jiang Hui's eyes, and gave [-]% attention to it.

"Well, you can discuss it with Long Ling again and ask them to contact the advertising department of Guanghui Film and Television to add a Land Rover advertisement to the opening and ending credits of "A Bite of China".

Jiang Hui thought that many episodes of "A Bite of China" were filmed outdoors in remote areas, which was very suitable for advertising Land Rover, and even shooting a few additional shots for Land Rover could also be considered.

Aircraft carrier fleet, aircraft carrier fleet, only when the strength of every ship in the entire fleet increases, the strength of the entire battle group will be substantially improved.

Therefore, in order to improve the strength of the aircraft carrier battle group of the Guanghui Group, Jiang Hui has resorted to all kinds of tricks.

(End of this chapter)