Chapter 799
"A Bite of Heaven" began to be shot on a large scale in March 2007 and took 3 months to complete. This is also the first large-scale food documentary filmed with high-definition equipment in China.

The film crew traveled to 70 filming locations across the country, including Hong Kong, Macao and Taiwan, and used 8 early-stage investigators, 5 directors, 15 photographers to shoot, and 3 editors completed the editing.

Since the film became popular, various stories behind the film have spread rapidly.

It was also exposed that many TV stations, such as Chaoting TV and Didu TV, refused to broadcast "A Bite of Heaven" according to the conditions of Guanghui Film and Television.

……

Imperial Terrace.

"Xiao Chen, I heard that "A Bite of the Tongue" wanted to be broadcast on our station before, is that right?" asked the person in charge of documentaries and other work.

"I can't say that completely. Guanghui Film and Television approached our station and several other TV stations at the same time, and put forward very harsh conditions, so none of the TV stations agreed."

Xiao Chen, who is in charge of the population, is the person in charge of the negotiation with Guanghui Film and Television. He saw that the leader wanted to hold the blame that day, so he must start throwing the blame.

"Oh, what a harsh law, let's hear it."

"Glorious Film and Television has put forward a request of 5000 million yuan for the first broadcast right, and needs the TV station to give it prime time to broadcast."

"How did I hear that people are willing to give 3000 million yuan to our station?"

"3000 million is willing to give to our station, but the premise of 3000 million is that we will broadcast "A Bite of China" in the prime time of the comprehensive channel, how is it possible?".

"Why is it impossible? This film shows the rituals, ethics and other aspects of culture that food brings to the lives of Chinese people through multiple aspects of Chinese cuisine; it shows the characteristics of Chinese special ingredients and food-related ingredients that constitute the unique temperament of Chinese cuisine. A series of elements; understand the delicacy and long history of Chinese food culture; and this film is well-made, it can be vigorously promoted on the integrated channel."

"Huh? Leader, it's just a food documentary. Wouldn't it be inappropriate to broadcast it in the prime time of our comprehensive channel?".

"What's inappropriate? Minister Wen has personally called to inquire about it. It has a very high evaluation of this film and thinks it plays a very important role in the positive publicity of our country. It can even launch an English version and broadcast it on international channels. .

His original words are: "A Bite of Heaven" is not a documentary that simply talks about food. Various elements such as people's living conditions, traditional values, Chinese national culture, folk customs and customs are vividly reflected through the stories behind the food."

"I'll go to Guanghui Film and Television to negotiate again. Taking advantage of the fact that "A Bite of Heaven" has just aired three episodes, let them suspend the update first, and our station will start broadcasting."

"Well, it will be aired at eight o'clock on the comprehensive channel, and it will be advertised on various channels. This is a film full of positive energy that promotes Chinese culture, and it is an unprecedented documentary. The Propaganda Department hopes to make it As an important medium for international publicity in the next step, everyone must pay full attention to it.”

"Okay, but now that "A Bite of the Tongue" is so popular, I don't know if Guanghui Film and Television is willing to transfer the premiere rights at the previous price?".

"We don't mention 3000 million, just 5000 million. Tudou.com has already aired three episodes, and it's not considered a complete premiere. At this time, we will offer 5000 million, which will be broadcast in the prime time of the comprehensive channel, which can be considered as a gift for them. The price has been raised, it’s really not good, as long as the requirements of Guanghui Film and Television are not too much, you can add some conditions to them.”

"Okay, I'll go talk to them right away".

……

Brilliant Films official Weibo: Due to technical reasons, the update of "A Bite of China" on Tudou.com will be suspended from today, and we will resume it as soon as possible.

When the imperial court brought their latest conditions to re-find the negotiation of Guanghui Film and Television, in order to show her sincerity for the negotiation, He Ling first announced that the update of "A Bite of Heaven" was suspended.

"Mr. He, how is it? We are still very sincere, right?" Director Chen, who was in charge of negotiating at the court station, came to Guanghui Film and Television to negotiate with He Ling.

"Director Chen, you must have watched a lot of food documentaries.

A man with a slightly fat body, wearing a chef's hat and a white apron, was cooking on the spot while explaining the steps of cooking.

And there will always be one or two graceful hostesses around him to observe and comment on the spot, and from time to time they are scared and screamed by the oil splashed from the oil pan.

Finally, after the chef had prepared the dishes, the one or two hostesses picked up the chopsticks, picked up the dishes and slowly put them between their lips, then closed their eyes tightly, as if intoxicated by the delicious food, and let out a tsk tsk from their mouths Words of praise: Really delicious!

This is probably the routine of food shows in the past.

The cost of filming the kind of programs in the past is very low, and there is no need to burn any brain cells.These films, not to mention 5000 million, even if they can sell 500 million, I think they are considered top-notch.

But our "A Bite of Heaven" is different.We can also be regarded as opening up a new horizon for gourmet programs, and opening up the taste memory of Chinese audiences who have been harmed by food safety for a long time."

At this time, He Ling had the upper hand in the negotiations, so she must first fully talk about the advantages of "A Bite of Heaven", and then talk about the price slowly.

"We have filmed a lot of documentaries at Imperial TV, and there are many classics among them. However, most of these documentaries are based on historical and humanistic themes, showing the culture and history of the Chinese Dynasty in a macroscopic way.

However, "A Bite of China" cuts in from the perspective of food, shows the relationship between the people of China and food through the integration of food, and shows the life behind the delicious food of ordinary people in a microcosm.

From this aspect, "A Bite of Heaven" is more down-to-earth.

Judging from the click-through rate on Tudou.com, it really proves this point, and our leaders admire it very much.”

Director Chen is also a bachelor, knowing that there is no way to escape this knife, he simply admits that "A Bite of Heaven" is indeed excellent.

""A Bite of Heaven" has 7 episodes in total, each episode has a theme, and the main line of each theme is edited in a fragmented way, combining and grafting different regions.

Regardless of the editing, the film projects the perspective of ordinary people from all over the world, and most of them appear in the film as family portraits.

Behind almost every delicacy is a family, carrying the happiness and warmth of the family, and reflecting a strong sense of humanity.

When planning the filming, Mr. Jiang hoped that the issues discussed in "A Bite of the Tongue" would not be as simple as eating, but that it would use food as a medium, through simple and delicate descriptions of food, to understand the relationship between people and ingredients. The subtle understanding quietly conveys the wisdom thinking and taste aesthetics produced by the Chinese people in their labor for thousands of years.

Therefore, every food we photograph can evoke strong homesickness in the viewers.And all of these make this documentary show a unique charm and inspiration." He Ling still hopes to get some better conditions, anyway, if I missed this wave, I don't know when the next time will be.

(End of this chapter)

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