Perfection of Rebirth

Chapter 819 Progress of Gphone2

After staying in Guanghui Automobile for two days, Jiang Hui went to Shenzhen City non-stop to inspect the situation of Guanghui's mobile phone.

As the current cash cow of the Guanghui Group, a technology company that ranks among the top in terms of profitability in the country and even in the world, Jiang Hui cannot overemphasize the Guanghui mobile phone.

"Mr. Jiang, this is the prototype of our Gphone2."

In the general manager's office of Brilliant Auto, Zhu Zhengfeng and Dai Fuqian were explaining to Jiang Hui the main products of Brilliant Mobile this year.

The Gphone of Guanghui Mobile has been leading the trend of smartphones since its launch last year. Although the anniversary edition launched last year did not have too many surprises, relying on enough advantages of the first-generation product, Gphone is still the most beautiful in the market. , the most popular smartphone.

However, this year Apple should launch its own second-generation iPhone. If Guanghui Mobile does not update its products in time, it is hard to say whether it will encounter Waterloo.

"Thinner and bigger, this idea is good." Jiang Hui played with the Gphone2 on hand.
Gphone2 has some similarities with the later iPhone5, but it has not completely broken away from the pattern of Gphone1.

However, judging from the current time node, this is already a very beautiful mobile phone.

"Our battery supplier ATL has contributed a lot to being able to do what it is now. With more and more applications, we consume more power, but consumers expect longer standby time. If there is no If there is a matching battery, then our mobile phone can only be thicker to increase the battery capacity,” Pi Wei said.

ATL can be regarded as a very important and beneficial investment of Guanghui Group.

Since Gphone began to use ATL batteries, and then Gpad began to use them, the battery performance of Guanghui mobile phone products has also accumulated a very good reputation.

After all, the vast majority of consumers do not know that the battery supplier of this mobile phone is ATL. In their eyes, this is the product of Guanghui mobile phone, which represents this brilliant mobile phone.

"Both the chip and memory have been improved by an order of magnitude, which is in line with everyone's expectations for Gphone2," Jiang Hui said, looking at the configuration table of Gphone2.

For smartphones, the performance of the chip and the size of the memory are two very critical indicators, and these two indicators are often the selling points of various mobile phone manufacturers.

One of the big reasons why Xiaomi in the later generations was able to break out from a bunch of mobile phones is that Xiaomi provided mainstream chip features and memory, but the price was less than half of Apple's.

Coupled with appropriate hunger marketing, it's hard not to think about it!

"Our screen resolution has also been improved by a level, and the operating system has also undergone major upgrades. Basically, the user's experience with Gphone2 will be much higher than that of the first-generation product, and it is more suitable for some large-scale applications. I think our Gstore will be even more lively when the time comes," Dai Fugan said happily.

For smartphones, it can finally defeat traditional feature phones or pseudo-smartphones such as BlackBerry, a very big factor is that he can download a variety of applications.

Among them, the role played by Gstore is very huge.

This module, which plays a huge role, has also brought more than one billion in revenue to Huihui Mobile in the past year, and it is really a place that cannot be underestimated.

"How is our current production capacity planned?" Jiang Hui continued to ask.

The current number of Gphones has reached 350 million, of which 250 million are produced in Guanghui Mobile's own factory, and the other 100 million are manufactured by Futukang.

Even so, the market is still a bit short of supply, but it is still incomparable with the state of hard to find a machine when it was first launched.

According to the current situation, the demand of about 400 million a month will reach its peak in a short period of time.

After all, the impact of traditional feature phones is still very large. The first quarter of 2008 was even the peak of Nokia. After this quarter, the mobile phone giant began to decline, and this speed was extraordinary fast. I can't believe it.

"At present, our initial plan is based on 500 million yuan. Our factory produces 200 million yuan, and Futukang manufactures 300 million yuan. Later, we will increase production capacity based on market feedback."

"After the launch of Gphone2, should our old model continue to be sold or stop production? What is the analysis result of the marketing department?" Jiang Hui did not directly comment on Dai Fuqian's feedback on the production capacity of 500 million units, but first asked another A related question.

After the new model is launched, the question of whether the old model will continue to be sold can be said to be a problem faced by every industrial enterprise. There is no standard answer for how to choose.

For example, in the later generations of Apple, when the early products were not so good, basically after the new generation of products went on the market, the old generation would no longer be produced.

But in the later stage, basically several generations of products are produced together.

In other industries, such as the automotive industry, each has its own characteristics.

Typical representatives of several generations under one roof are Volkswagen’s Santana and Jetta, an outdated 80s model that has been mended, modified and sold for more than 20 years, and it is considered a miracle.

Corresponding to this is Mercedes-Benz and BMW. Basically, after new products are launched, old products will not be produced again, and Honda in the island country also has this style. I think the Accord sold well in the past. When new products were launched in 03 The production of the old hot-selling products was stopped directly, and this style was still maintained in the following years.

It's really hard to say which style is better.

"Mr. Jiang, this is what we think about. As a product that leads the trend of smart phones, our Gphone1 is not out of date, but we have better products now. According to our current cost calculation of Gphone2, it needs to be compared with If the previous generation of products maintains the same profit margin, we will inevitably need to increase the price, which may lose some consumers, because the price of our current Gphone1 is not low, and if it is raised further, it will not be affordable for ordinary people. started," Dai Fuqian explained.

"So, the result of your review is that you want the two generations of products to be sold together?" Jiang Hui asked rhetorically.

"Yes, after the new product is launched, the sales price of the old generation product can be adjusted appropriately, and the price of the new product can be raised on the basis of the original price, so that there will be a price gap between the two products, and there will be no big difference. After all, even if we sell new and old models together, we only have two products. Compared with giants such as Nokia and Motorola, the product line gap is very large,” Dai Fuqian said.

Regarding Dai Fugan's explanation, Jiang Hui pondered for a while before giving his own opinion.

(End of this chapter)