Perfection of Rebirth

Chapter 83 Increasing Viscosity
"Viscosity" is an important indicator for measuring user loyalty programs, and it plays a key role in the brand image of the entire company.One of the ways to promote viscosity is to provide features or conveniences that users are unwilling to give up.

In fact, there are many ways to increase the stickiness of Xiaonei users, such as increasing the like function of photo albums and diaries, launching games such as Happy Farm and Angry Birds, launching discussion functions for classmates, and so on.

The most effective thing in a short period of time is to launch Happy Farm, but it would be a bit wasteful to launch such a big killer too early, but there is no harm in preparing in advance.

When Jiang Hui registered the company, he had already considered the relationship between Xiaonei.com and games. The game industry will be a huge green industry in the future, so Jiang Hui specially registered Guanghui Games Co., Ltd. for this purpose.

Jiang Hui planned to develop Happy Farm, Angry Birds and Plants vs. Zombies first, and then gradually license these games to Xiaonei.The development of these web games is actually not difficult, and Jiang Hui can basically handle it by himself. Of course, it would be better if someone could beautify the screen before going online.

According to Jiang Hui's current plan, Xiaonei will complete the promotion of major universities in the imperial capital in early December, and then complete the promotion in Jin City and other nearby cities in late December and open the registration authority of major universities across the country.

If the promotion method of foreign colleges and universities still engages in the exchange of down jackets, not to mention that it is difficult to operate, and there are not so many cheap sources to exchange.At this time, consider leveraging on Happy Farm's skill of stealing vegetables, so that Xiaonei.com can quickly occupy the college market.

Happy Farm has the obvious effect of improving user stickiness. Playing this game pays attention to interaction and mutual assistance.Every day, users need to go online to water their own or their friends' crops, kill insects, weed weeds, and harvest fruits.The game can not only mobilize the enthusiasm of users to go online, but also encourage users to initiate interaction with friends on the website, and let friends interact together, which is definitely the strongest weapon to help Xiaonei to spread to the whole country.

Another point is that Happy Farm was developed by "5 Minutes" in the previous life. Since its launch in November 2008, it has quickly become popular in mainland China, Hong Kong, Macao, Taiwan and other parts of the world, attracting tens of millions of players and becoming the most popular game in the world. One of the most popular social games, even Penguin is willing to pay a huge sum of money to buy the full use and adaptation rights of Happy Farm in Penguin Space.

"5 Minutes" also rose rapidly with the help of Happy Farm. One year after the launch of Happy Farm, it raised 350 million US dollars, which means that with this game, "5 Minutes" has a valuation of nearly [-] million.

Jiang Hui is now short of money, and he wants to buy hao123 before Du Niang next year, and then take advantage of the opportunity when Du Niang is eager to increase his traffic before going public in the United States, and sell hao123 to Du Niang at a high price .

Although the website hao123 is very simple, in the previous life, Du Niang still put in a lot of effort to win it. If she intervenes now, Boss Li will probably have to cut another piece of meat. The boss is still willing to bleed.With this, you can also build a relationship with Du Niang. Although your company will surpass Du Niang sooner or later, it is impossible not to give bat a living at all. After all, they have become popular.

Jiang Hui hopes that the Internet industry in the future will be a brilliant system standing at the top of the pyramid, with bat in the middle, and various other Internet companies below.

The development of an industry cannot be completely dependent on one company, but there must be a leading company to take the lead and regulate the development of the entire industry. Let the companies of the Guanghui Department lead everyone to conquer cities and territories around the world.

When Xiaonei.com and Happy Farm are combined, they will definitely be able to fully occupy the college market. At this time, you can consider opening up the registration authority to alumni who have graduated. Of course, at this time, the real-name system will be more difficult to control, and you need the cooperation of all colleges and universities to do so. good.Otherwise, newly joined users are likely to disrupt the user experience of students in various colleges and universities.

When the promotion of Xiaonei was almost on the right track, Jiang Hui found a helmsman to take charge of its daily operations, and then he started Autohome and Weibo by himself.

The purpose of starting Autohome is to make some preparations for entering the auto industry in the future. Tianchao consumers also have a very strong herd mentality, and they are easily influenced by the media.In the previous life, ordinary people would go to Autohome to inquire about buying a car. Although Jiang Hui couldn't make Autohome the same as the official website of his own car company, it is still easy to use some soft articles to guide consumers.

Needless to say, you need to engage in Weibo. You must know that in the previous life, Weibo was launched at the end of 09. In 11, the valuation was said to have exceeded tens of billions of dollars. Such a powerful tool must be in your hands as soon as possible. After listing, launch WeChat at the right time, and then it will be time for you to stand at the top of the Internet.

After that, we will combine the payment platform and Yu'ebao with WeChat in advance, gradually seize the bat's territory, firmly suppress them, and finally lead the Internet sharing economy.

On the way to achieve an Internet empire, we will gradually make the smart phone empire, drones, electric vehicles and other industries bigger and stronger.

In the middle, I can play movies, variety shows, and other cultural industries, and at the same time earn some quick money in the stock market.

Various industries complement each other. Registered accounts can realize mutual login, increase the gold content of the account, and the viscosity of users will continue to increase. This is beneficial to each platform, and it is mutually beneficial.

Jianghu fantasizes that one day, he will be woken up by the ringtone of his smart phone under the Guanghui Group in the morning. After breakfast in a villa full of smart homes developed by his company, he will open the app developed by his company on his phone to read the news. Or the situation of your own company.Then I drove my company's electric car to work, and saw the crew of the group using the drone developed by the group to take aerial photos on the road, and the music coming from the radio was written by myself.Back at the company, post your feelings on your Weibo, turn on your phone and have a video conference on your group development WeChat.At noon, I ate fresh food delivered by the website operated by my group company in the company cafeteria.In the afternoon, listen to the reports of the various companies under the group...

Jiang Hui hopes that he can influence the lives of more people, bring joy to more families, and bring more vitality to social development.

(End of this chapter)