Perfection of Rebirth

Chapter 82

After several days of negotiations, Xiaonei launched a new round of promotional activities at Kyoto University starting on Thursday.

Still the original recipe, still the familiar taste.

Jiang Hui preliminarily divided the promotion team into six groups. Xiang Weiwei, Lu Yang, Tang Minghua, Li Shigui, Dai Fuqian and himself each brought a pair, and Zhu Zhengfeng was in charge of website maintenance and emergency handling in the rental house.

In this way, Imperial University of Technology, Renmin University of China, Beijing Foreign Studies University, Kyoto University, and Huaqing University and Jiaotong University, which are about to start promotion, can form a group for each school. The manpower will be arranged to follow-up other colleges and universities.

Each school has one week to promote, which is basically enough.The promotion does not require everyone to register, because the policy of recommending registration to buy down jackets at a discount is itself a viral marketing effect.

Viral marketing is to provide valuable products or services, "let everyone tell everyone", through others to promote you, to achieve the role of "marketing leverage".

Buying a down jacket for 50 yuan can be regarded as a valuable product in the promotion process of Xiaonei.com, and the friendship attribute of Xiaonei.com can be regarded as a valuable service. There are valuable products and services, and the realization of "let everyone tell everyone" becomes Take it for granted.

Although it has only started to promote in the fourth college now, Jiang Hui has gradually opened the registration authority of BJ's colleges and universities in the background. On the one hand, many people are asking when to open the registration of other colleges and universities. The operation of the website is relatively stable, and there are relatively few repairs, so you can consider speeding up the pace of development.

The Shanzhai level of the Chinese people is very high. It is not difficult to build a website similar to Xiaonei. However, whether they can survive well or not is more of a test.

Speaking of Shanzhai, in fact, the original reference originated from Hong Kong.In Hong Kong, small-scale factories or small family workshops are called "shanzhai factories", and the products they produce are also ridiculed by Hong Kong people as "shanzhai goods".The word "shanzhai" in Cantonese has the meaning of "irregular" or "unorthodox".

The development of the Internet in China has many things that are copycats. Those entrepreneurs saw that the products of any company in Silicon Valley were booming, so they went back to China to develop a similar one. Even Du Niang can be said to be at the beginning. On the copycat Google.

Of course, that doesn't mean copycats are bad.A dialectical analysis of the "shanzhai phenomenon" and an in-depth analysis of the social significance of the "shanzhai phenomenon" will reveal that its existence has many positive factors for social progress and development.

However, things like Kang Shuaifu instant noodles, Yunbi beverage, Stomach Stimulant, Wangzi milk, Zhoujia brand washing powder, NLKE sports shoes... It is better to have less fake words.

Although Jiang Hui is not afraid of other people copying Xiaoneiwang to compete with him, it is of course better to have less trouble.If you sweep everything with a crushing attitude from the very beginning, it would be the best to make competitors lose interest in imitating, and achieve the goal of defending against the enemy thousands of miles away.

Jiang Hui personally led the promotion team of Kyoto University. Kyoto and Huaqing are two monuments of universities, and getting them done is of great significance to the subsequent promotion.Moreover, many people in the venture capital circle are also from these two universities, or they are undergraduates studying in these two universities. If Xiaoneiwang becomes popular in these two universities, it will easily spread to the venture capital circle. In the future, the financing of Xiaonei will be of great benefit.

The promotion model of the school intranet at Kyoto University has not changed much compared to other places, but now Jiang Hui asks everyone to promote the convenience and social nature of the school intranet. Connected with Xiaonei, the Minister of Foreign Affairs named Liu Lingfeng is quite handsome, very lively but not frivolous, he is an expert in outreach.

When Jiang Hui and Liu Lingfeng were discussing today's event arrangements, they felt that Liu Lingfeng was very good at publicity and promotion. It seemed that he was able to be the director of external relations of the Colonel's Student Union at Kyoto University.It made Jiang Hui think about pulling him to develop together on Xiaonei. After all, Lu Yang's marketing department is the busiest on Xiaonei. Although Lu Yang is doing very well, he is still a freshman after all. Compared with Liu Lingfeng's technique, it is a little immature.

Moreover, it can be foreseen that the marketing department will always have a relatively high status in the Xiaonei network in the future. If Lu Yang is responsible for recruiting all the people in it, it is inevitable that there will be a risk of being too big in the future.But it's definitely inappropriate to talk to Liu Lingfeng now, let's do a good job of today's promotion first.

Looking at the waves of Kyoto University students who came to consult the Xiaonei website, Jiang Hui suddenly remembered that Xiao Qing in his high school class was also an economics major here, and he had never seen her in the capital.

However, when Xiao Qing was in high school, she was a girl who kept her ears to the outside world and only read sage books. Jiang Hui really didn't know her very well.

But this reminded Jiang Hui that there are about ten people in the high school class in the imperial capital, but he has never met anyone except Dai Fuqian and Li Shigui. If he finds a chance, he should get everyone together and get together. Students who are interested in joining the Xiaonei network can consider giving them a hand. After all, they know the basics. Although they have less experience, how many experienced Internet users are there these days?
If you have one year of work experience, you can say that you are not a novice, and after three years of work, you can say that you are a veteran driver. If you have a programmer with five or six years of experience, the current Xiaonei network is really unaffordable.

Don't look at the low wages these days, but it also depends on the industry. The IT industry has never been low-wage.It doesn't belong now, and it won't be in the future.

Xiaonei is just an initial product for Jiang Hui to test the waters of the Internet. There are still many more important businesses that need to be developed in the future.

The first promotional activity of Kyoto University was very successful. In the background that night, more than 3000 students of Kyoto University had registered on Xiaonei, and many accounts were not zombie accounts after registration, but soon Some will improve their personal information, fill in their hobbies and motto, etc., and the interaction frequency between accounts is relatively high.

This kind of users is Jiang Hui's favorite, because they are really using the school intranet, and will be more proactive in inviting other students to open the school intranet, which is of great benefit in increasing the viscosity of the website.Of course, increasing the viscosity depends more on the attractiveness of the website itself.

(End of this chapter)