Perfection of Rebirth

Chapter 864
The program team of "The Voice of Heaven" was suffocated, and after the first episode of the program was recorded, it started a comprehensive promotion and editing.

The sales of title advertisements are not going well, and the cooperation with TV stations is not going well. These two factors that have the greatest impact on the program's profitability have not reached the ideal state, which makes the program team feel a little unhappy.

None of the staff who participated in the preparation and recording of this show would think that "The Voice of China" will hit the street. Everyone just thinks that the advertisers have no discernment. As for the TV station, hehe, I guess after seeing the performance of the first episode, Everyone had to rush to Guanghui Film and Television to talk about the issue of TV broadcasting.

"The Voice of China" has a total of 14 issues in four stages, lasting for more than three months, which is enough to attract sufficient enthusiasm.Even if the first episode is over, it's only the beginning.

At twelve o'clock sharp on the night after the recording and broadcasting, the 30-second promotional video of the program was released.

Tudou, Brilliant Weibo, YY Live, Xiaonei, Meituan, Qunar, Autohome, Brilliant Games, Douban, Jingxi Mall...

Basically, as long as the Chinese people have access to the Internet, they can see the promotional video of "The Voice of China" as soon as they log in to their computers.

"Wow, this show is really blind, I want to sign up too."

"The lighting effects on site look great."

"Ms. Liu is actually on a variety show, which is unprecedented, so Guanghui Film and Television can invite him."

"With my favorite Zhang Mengze, I will definitely support this show."

"Teacher Wang is here too, it seems that this program is really interesting."

"There is also Teacher Qi, I really can't tell that he is almost 50 years old."

……

If the discussion among netizens on the Internet is just to join in the fun, the people in charge of variety shows at major TV stations have different views.

On Mango Channel, early in the morning on March 3, the core staff of the variety show department were summoned by the station for a meeting.

"I don't know if you know the reason why I urgently called everyone to a meeting today. Whether you know or not, let's watch a 30-second short video first." After the host finished speaking, he began to play "The Voice of China" promo.

"I accidentally saw this on the Internet before I went to bed, and then I noticed it a little bit, and found that since the early morning, the entire Internet has been swamped by this promotional video. What do you think?"

"Is this the first variety show of Guanghui Film and Television?"

"It looks like the lighting and sound effects are very good, no worse than our recording and broadcasting room."

"I remember that this program seems to have approached our production center, but the station thought that the bid was too high, so we didn't accept it."

"It will be broadcast next week, and it will start broadcasting at [-] o'clock every Saturday night, which basically overlaps with the broadcast time of our base camp."

"The world on Saturday night is the most precious of all time slots. Since Guanghui Films decided to premiere "The Voice of China" on Tudou.com, it will definitely choose the best time slot."

"I also saw this promotional video after waking up this morning. It seems that the response from netizens is very good."

"Blind selection of mentors and swivel chairs seem to be very different from previous programs, but I just don't know how the response will be after the actual broadcast."

Everyone was discussing in a hurry, but they didn't see the real start of "The Voice of China", so no one could easily propose their own solutions.

……

Imperial Sunshine Film and Television.

"Boss, Guanghui Film and Television has started putting on variety shows now, should we follow suit?"

"How? We've been filming movies and TV series for a long time, and we've never filmed variety shows at all. Will you do it?"

"People's Guanghui Film and Television has never filmed it."

"Can that compare?"

"makes sense".

"Has their "Snail House" started filming?".

"Yes, it's strange to say that the entire Guanghui Film and Television did not do any promotion for "Snail House". If I hadn't been paying attention to this film, I would not have known that Guanghui Film and Television had secretly gone to Shanghai to start filming this TV series."

"A dog that bites doesn't bark. Brilliant Films has never failed in TV dramas and movies so far. The production cost of this movie should not be high, and we can follow suit."

"Understood, I'm already making preliminary preparations. Once "Snail House" starts broadcasting, we will follow suit and shoot."

……

Jiangsu and Zhejiang Satellite TV.

"I heard that Guanghui Film and Television once came to talk to us about broadcasting "The Voice of Heaven" on our satellite TV?"

"Director, we did come to talk, but their asking price was too high and the conditions were very harsh, so our program center agreed that introducing this program was too risky, and it was almost inevitable that we would lose money."

"What specific requirements did Guanghui Film and Television put forward, and why did no one report to me?".

"Director, their request is really outrageous, we dare not report it to you. For such a variety show, Guanghui Film and Television requires full control over the selection of advertisers and price confirmation, and all advertising fees are split half and half. Forget it, the most important thing is that they also asked us to support a fee of [-] million to purchase the first broadcast rights, which is too ugly."

"Haven't you ever thought that people dare to set such outrageous conditions because they have full confidence in the program?".

"Director, confidence alone is not enough. Let me calculate with you. The purchase cost is [-] million yuan, and the advertising revenue will be divided into [-]-[-]. That is to say, we must have at least [-] million yuan in advertising revenue on this program to avoid losing money. That’s still throwing away our costs.”

"Do you understand why Guanghui Film and Television set such a high price? Or is it that he just quoted this high price to us alone."

"Probably they are too confident. It is said that the naming fee of "The Voice of China" is 1 million yuan, and they don't even consider quotations lower than 1 million yuan. You must know that even the most popular Mango TV is now the base camp. The naming fee is less than [-] million. They are crazy about money. All the TV stations they have contacted are scared off by their high prices, but Guanghui Film and Television refuses to make any concessions, preferring to let the show show in The online premiere of Tudou will not lower the price."

"Judging from this promotional video, this program should still be very popular. You should pay close attention to the market response of the first issue, and also review whether it is really produced according to the conditions of Guanghui Film and Television, and whether it is really not successful."

……

"The Voice of China" only relied on a 30-second promotional video to completely establish its reputation, attracting the attention and discussion of the majority of netizens, which is also a rare phenomenon in China.

Variety shows on other TV stations often require a long period of publicity, coupled with good feedback after the broadcast, it is possible to become popular.

But Guanghui Film and Television is destined to take a different path.

Now no one doubts whether "The Voice of China" can become popular, everyone is only concerned about how popular it can be!

(End of this chapter)