Perfection of Rebirth

Chapter 867

Advertising fee is actually a concept that only became popular in the 90s in China.

The so-called advertising fee refers to the fee paid by the enterprise to stimulate consumers' desire to purchase its products or services through various media publicity or distribution of gifts, so as to achieve the purpose of promotion.

Since it is to stimulate consumers' desire to buy, in addition to the charm of the advertisement itself, how many consumers are stimulated is naturally a very important factor.

And this mainly depends on the influence of the platform where the advertisement is placed.

In the Celestial Dynasty, the influence of the imperial court is the greatest, and this is beyond doubt.

And judging from the past history, Chaotingtai has not failed the huge investment of the advertisers.

The more typical one is Confucian Mansion Banquet Wine. Before seizing the advertising label of the imperial court, Confucian Mansion Banquet Wine was just a small winery in a fourth- and fifth-tier county town in Dongshan Province. The output value has been hovering at several million yuan, and its influence is limited to surrounding areas. .

In November 1994, he won the advertising bid, and overnight, the advertising slogan "Drink the Confucian banquet wine and make a world article" made this little-known small wine manufacturer a household name.In that year, the Confucian Mansion Banquet achieved a sales revenue of 11 million yuan and a profit and tax of 9.18 million yuan.

Of course, the latter company soon declined again, and that is another story.

In addition to the court TV, local satellite TVs in various provinces and cities are also popular for companies to advertise.

According to statistics, more than [-]% of advertising costs are spent on various TV stations.

However, with the rise of the Internet, this situation is bound to change.

Before "The Voice of China", Internet advertisements were mainly concentrated on the homepage advertisements of major portal websites, and other activities were relatively less involved.

However, after the rise of Tudou.com, the cooperation with Guanghui Film and Television has gradually enriched the sources of advertising fees for these two platforms.

……

A certain chemical company.

"Minister, do you still remember "The Voice of China" who asked us if we wanted to advertise some time ago?"

"Is that the program that paid a sky-high advertising fee? What's the matter?"

"It's a mess now, but because the previous advertising fees were too high, basically all the advertisements were sold to subsidiaries of the Guanghui Group. Now I heard that some of them can be transferred or added."

"How could there be such a sudden change?"

"Because there are too many companies that want to win the advertisement of this program again. I heard that our old rival has already been led by the general manager to the imperial capital to discuss the naming of the advertisement. For a long time, our two companies have been in the same boat. There is a process of winning and losing, and I am worried that after they win the commercial of this show, the situation will change."

"Is the impact so great? You can make a document to explain it, and I have to report it to the boss."

……

Imperial TV.

"What do you think of the new variety show launched by Guanghui Film and Television?"

"Director, I saw that the Tianchao Youth Daily wrote a special commentator article for this program this morning. I think this is very unusual."

Newspaper commentator's article is a commonly used style in news commentary.It is an important review after the editorial.The number of editorials in newspapers and periodicals is relatively small, while the number of commentators' articles is increasing and becoming more and more important.

The specification of a reviewer's article is between an editorial and a short review.It is a medium-sized head comment commonly used by newspapers, news agencies, and radio stations, and has an important role as a guide and a mouthpiece.It has no strict boundaries with editorials and can be upgraded to editorials if necessary.

In Tianchao, the commentator articles of some important newspapers and periodicals are of special significance, and they belong to the content that people in the industry focus on and study.

"A commentator's article? This is not long after the first episode aired, and all the commentator's articles have come out?"

"Yes, the article encourages Guanghui Film and Television to launch an original variety show, and appreciates the fairness of the blind selection part of the show. It is believed that this is an entertainment show full of positive energy, and it is worth learning from all major platforms."

"In this way, you go and arrange for the people in the program center to talk with Guanghui Film and Television to see if you can win the broadcasting rights."

"But at least we don't think Guanghui Film and Television's asking price is too harsh? If we talk about it now, the price will only be higher and not lower."

"At this time and at that time, as long as the money spent is valuable, it doesn't matter how much it is, let's talk about it."

……

Brilliant film and television.

"Mr. He, this is the manufacturer's information that the marketing department has collected in the past two days related to advertising."

"So many companies, hehe, I didn't expect to see many familiar companies."

"It is estimated that these companies will regret it to death. They did not advertise when there were discounts before, but now they come to rush to advertise when the price has increased."

"The vision determines the realm. They couldn't have predicted that "The Voice of China" would be so popular, and it was almost inevitable to miss the opportunity."

"Yeah, in fact, the most depressing thing is probably not the advertisers, but the various TV stations, especially those TV stations that have a certain reputation in those places but are not at the top. If it soars into the sky and misses it, then the sense of existence will become weaker and weaker.”

"Big fish eat small fish. This rule is common in all walks of life, especially TV stations. Viewers often watch only a few, and there is no need to have too many choices. Anyway, the winner takes all, and the popularity increases. Any TV show that is established can be popular, the only difference is the degree of popularity.”

"But having said that, for our program, if it can be first broadcast on the TV station, and then Tudou.com will continue to broadcast it, it is a matter of maximizing our revenue."

"Of course, otherwise we wouldn't be actively promoting it to various TV stations, but they don't know what to buy."

"Should we arrange to meet those people from the TV station as soon as possible?"

"Leave them alone for two days, and wait for our second episode to be aired. Then, no one will doubt whether our show will not be popular."

"That's good too. Some people in the province say that our first issue is very popular because of the strong publicity and promotion capabilities of Guanghui Group."

……

An advertising agency party.

"Have you heard about the latest advertising fee quotation of "The Voice of China"?"

"Who in the advertising industry has never heard of it? Naming rights started at [-] million yuan. No one wanted them at first, but now there are a lot of companies vying for them, and the price is still rising."

"One hundred million is still rising? Do you want to be so exaggerated, is there any company willing to invest?"

"You can tell how popular the program is by looking at the click-through rate. As long as it is a popular program, when has there been a shortage of advertisers?"

"Brilliant Films and Television is going against the sky. It dropped an atomic bomb on our advertising industry in one fell swoop, and everyone fainted."

"Yes, this price is unprecedented, it is too exaggerated."

……

(End of this chapter)