Super entertainment red envelope

Chapter 472 is out!

This time "Operation Mekong" was released, the crew did not conduct a large-scale national publicity, but only focused on going to four or five super first-tier cities.

And none of the departments with the national prefix involved in the film production made a statement or spoke to the outside world.

Even the media reported positively on this movie. Even if everyone knew that this movie had only been filmed for a month and a half, they didn't dare to say a word of doubt.

It can be said that this is a low-key release!

But if you understand the operation behind it, the action is amazing.

The first is the filming.

On July 7st, all public theaters across the country had only the movie "Operation Mekong" lined up, including the commercial theaters under China Film Group.

And those private theaters are also very face-saving, basically they are high-ranking films with more than 30.00%.

However, there are still some people in this world who can't turn their heads.

Wang Keng is one of the fourth-generation directors in China, and he is also one of the top ten directors in Chinese film history. Such a big name not only directed movies, but also directed many Spring Festival Gala, and even held the Olympic Games for the first time in 92. The opening ceremony was He directed.

In that year, Wang Keng's fourth film won awards in many important film festivals around the world. The name Wang Keng was not only well known to film lovers all over the world, but also became the leader of the fourth generation of directors in China.

After returning to China, the Olympic Organizing Committee found Wang Keng and temporarily replaced the director of the opening and closing ceremonies with Wang Keng.

Since then, Wang Keng's fame has skyrocketed again. For a while in the circle, as long as you say "Director Wang", you mean Wang Keng. When you talk about Director Wang's play, even if the script has not been written, countless people will look forward to it.

It’s just that since 05, Wang Keng has gone into two extremes, making two films every three years, a commercial blockbuster with special effects in collaboration with Hollywood, and a literary and artistic film that “examines human nature, philosophy, ideology, and social pathology” and so on. The film, such a cycle, is also called the three-year plan by himself.

Wang Keng's line is correct, earning money and fame at the same time.

It's a pity that he didn't know what kind of bad luck he had. Maybe he used up his luck in the first half of his life. Since the first three-year plan, every movie has become a bad movie in word of mouth. Commercial movies can compete at the box office anyway. Tone, but almost all the box office of literary films hit the street.

This year, Wang Keng's new literary film will be released again. It was originally scheduled to be released on July 7, but because of "Operation Mekong", the file was temporarily adjusted and changed to July 1.

With many lessons learned from the past, theaters across the country dare not give him too high a rating, especially private theaters. No one will struggle with money, but no one will lose money to help others earn money.

So, before it was released, Wang Keng became furious.

One week before the movie was released, Wang Keng posted a quick blog, angrily scolding the theaters.

"Back then, the theaters were still controlled by the state. All my films sold well, and the cumulative box office ranked first in the history of Chinese films. Later, private theaters began to grow. In order to respond to the call of the state, as the chairman of the China Filmmakers Association, I first I started to cooperate with these theaters by lowering the share of my works. To put it bluntly, in the era of transitional market economy, I have dedicated myself, and I have contributed a lot.

……

These years, I am old!

But my heart is not old, and I am still working hard to produce the best works in my mind. Although several films were not popular in the market before, although I failed, I never gave up.

In July this year, my new film "No Cry" will be released, but I am very disappointed by the screenings in major theaters across the country. Just give it so low?
Only pay attention to the money brought by commercial films, and forget the meaning of the film itself. If this continues, when will Chinese-language films take off?

……

Feiteng Cinemas, "No Crying" has an average screening rate of more than 20% in many theaters across the country, and the least in the above-mentioned theaters is more than 10%, but the screening rate in your company is only 7.6%.

Chairman Ma, I have never met you in life. If you want to talk about the only holiday, it may be that the publisher of "No Crying" once had a commercial conflict with you. This is really a fire at the gate of the city. ...

……

Chairman Ma, you are a person with a big picture and a big vision. 7.6% of the films show 7.6% of your mind and your company’s mind. In this way, it also directly reflects how small you and your company are in the art of film. Pattern and small mind.It would be better to directly give "No Crying" a zero-row film, why should the monk go to your temple?
Here, I would also like to tell parents all over the country that if you want to watch the last scene of "No Cry", you should go to other theaters! "

With thousands of words eloquent, Wang Keng complained bitterly to several major theaters, among which Feiteng was the one who scolded the most and used the most words.

For a while, people who watched the excitement on the Internet flocked to Wang Keng's fast blog, eager to read this masterpiece.

Netizens are also buzzing about it.

"7.6%? Isn't that too low?"

"That's right, it's Wang Keng, who gave such a low rating on the first day of release? You don't even give him any face!"

"Resist Feiteng! Why is it so low?"

"People don't think it makes money, so why give high-ranking films?"

"Get used to you, people's private theaters, give as much as you like."

"I think what Wang Keng said makes sense. Commercial films are given a high ranking, while literary films are given such a low ranking? A businessman is a businessman, destroying the art of film!"

"Let's go to Fei Teng and Ma Fei's official blog to make a fuss!"

"I think 7.6% is considered high. Looking at Wang Keng's films over the years, let's not talk about the poor reputation of commercial films. If big productions and big stars join, the high box office will not be compensated anyway, but what about his literary films? It’s fine that there were too many bugs in the first few films, but I didn’t correct my mistakes in these years, instead it got worse, and I hired a bunch of little fresh meat with no acting skills to act, the story is still not perfect, there are many flaws, it’s strange not to rush!”

"Yeah, look at Director Liao, what a conscience! It's worth waiting for him for a movie in ten years after sharpening your sword for several years!"

"Not to mention, this Wang Keng just fell into the eyes of money, and he still shouted for ideals, but he ended up everywhere!"

"That's right, it would be great if these theaters gave him some movies, but he's still blah blah!"

"But 7.6% is too low, isn't it?"

"Look at the film schedule for July. Except for the films released on July 7, which are all about science, education, and political education, the new films that will be released on July 1 are all monsters. There are even films that will be released at the end of June. The box office has been good. Wang Keng This 2 is actually not low."

"But watch "Operation Mekong" and you will know Wang Keng's tears."

"That's right, why does the Mekong River have such a high film schedule? Especially on July 100st, many theaters are [-]%, can't it be wrong?"

"who knows."

"This time Li Zhifan is so awesome..."

After the Wang Keng swearing incident had been raging for three hours, someone from Feiteng Cinemas finally came out to speak.

Moreover, Chairman Ma Fei personally posted a blog, and his response was only a few words:

"Director Wang, are you too sour? What you said is so yin and yang, and you still want us to add a film for you? You also incited netizens to attack us. Do you want me to tell everyone that the original filming of "Operation Mekong" by Golden Rose Cinemas is 31%, but you suddenly took away 20%? The imported film "Underwater World" was originally supposed to be released on July 7. In order to make way for your film, it was moved to September? What happened to our theaters? Have to delay the release?"

A few questions instantly aroused the emotions of netizens even more.

"What? That's the reason for the postponement of "Underwater World"? I thought it was because of "Operation Mekong"!"

"I thought so too. This Wang Keng is good enough! Why should other films be postponed to make way for him?"

"Hehehe, it looks good now, let's see how Wang Keng fights back!"

"I'm going to steal 20% of the filming of "Operation Mekong"? This Wang Keng and Jin Meigui are too ruthless!"

"Golden Rose itself is a theater chain under Huayi, and Wang Keng's new film is released by Huayi. Huayi and Feiteng have conflicts. This is well-known news in the circle."

"mmp! Wang Keng is too shameless!"

"..."

At the beginning, this farce had nothing to do with Li Zhifan, but when he suddenly learned of such news, not only Li Zhifan, but also the whole time line was confused.

What?Do you know who invested in Operation Mekong?
How dare you even snatch our lineup?
Immediately, the company's film and television department began to contact them, China Film, Radio and Television, China Propaganda... even called the Ministry of Public Security!

The timeline official blog and movie official blog didn't come out to speak, and Li Zhifan's personal blog was full of noise, and he didn't come out to say a word, just waiting for the top to speak.

After all, this movie is not simple. If the upper management has other ideas, it will be difficult to make mistakes.

However, Golden Rose Cinemas was the first to sit still, and the official blog responded directly: "What Chairman Ma said is false, and the film studio will still give 30.00% of the film schedule to "Operation Mekong", and there is no such thing as transferring to other films. "

Just such a sentence, but it can't stop the keyboard attacks of netizens.

What's more, there is the delayed release of "Underwater World". In the hearts of netizens, "Underwater World" is much more important than "Operation Mekong".

"Director Li!"

An assistant ran into the office, "The Central Propaganda Department has spoken, let us wait and see what happens, and they will communicate the rest."

"Ok!"

Li Zhifan made an OK gesture, and continued to browse the dynamics on the Internet, observing the attitudes of all parties.

Now he will not be as reckless as before, and he will not jump out now to be a teammate of Feiteng Cinemas, but the feeling of watching from the sidelines is still quite cool, with a kind of behind-the-scenes planning.

An hour later, Wang Keng finally accepted the call and updated his blog again.

The eloquent thousands of words in the last article, it seems that it was written after a long time of thinking.

But this time, he obviously wrote in a hurry, and most importantly, his tone softened all of a sudden:
"Hey, Chairman Ma, your questions are very kind. I am only the producer. I never intervene in the distribution and operation, because I trust my partners. You don't like our movie, you Because of some objective factors that made our film dissatisfied, it led to the low film ranking in Feiteng. I am convinced when I say this. I think both of us should calm down now. I have always paid attention to you. I have been studying the history carefully, and I hope that the two of us can turn our hostility into friendship, and there may be a chance to cooperate in the future, what do you think?"

Post this blog.

The following netizens burst into anger:

"Damn, after waiting for a long time, just wait for a letter of surrender?"

"Counseled? Subdued? Isn't it?"

"Hahaha, it turns out that this is the mind and pattern of Director Wang Keng!"

"Hey, those who scolded Fei Teng, why don't they jump around now?"

"Yeah, didn't you come out?"

"So insincere, what happened to "Underwater World"? What happened to "Operation Mekong"?"

"Huaxia Movies is just messed up by people like Wang Keng. They are ranked high on seniority and have a high self-esteem. They will live on their previous achievements for a lifetime and suppress newcomers. Otherwise, their development may not be worse than Hollywood!"

"That's right, I saw you today. It turns out that this is what happened to the older generation of directors."

"In ancient times, it was said that dead, cousins ​​are ruthless, and actors are ungrateful. This Wang Keng is an actor."

"I'll go, did the actor provoke you?"

"Come on, you have turned a bunch of real artists into actors? That's great!"

"..."

Netizens were clamoring, Ma Fei also had some movement, but this time he only posted two words: "Read it!"

Oh, and one more punctuation mark.

Now the netizens burst out laughing, why do they feel like ministers and emperors, Wang Keng is so angry and hypocritical and bows his head to admit his cowardice, he doesn't take Fei Teng seriously for a long time?

……

In the evening, Li Zhifan received instructions from all the leading departments involved in the film.

To sum it up: wait and see the changes, respond to all changes with the same, don't get entangled with those things that are not worth mentioning at this time.

It seems that Wang Keng, the most influential director in China's entertainment circle, has not been in vain all these years. Even movies like "Operation Mekong" can't directly cause him any losses. The movie "Crying and Shouting" has been hyped a lot, and people who didn't know it will know about it. In this way, more people will definitely rush to this event to watch the movie.

"Wang Keng is worthy of being an old man in the entertainment industry. This hype is really...although it is dirty, it is good enough!"

In the office, Zhao Yiduo said tut-tut.

"Hehe, this self-hacking way of hype is really a common way of network operations now!"

Liu Zexin also said, "Look at those celebrities, many scandals are hyped up by themselves, because no one reads the good news? Even if it is us, ten good news are no match for one scandal. Now Kuaibo Toutiao top ten There are three topics about Wang Keng."

After the two of them finished speaking, the room was quiet for a while before Li Zhifan smiled and said, "Don't worry about it, you have to be strong to forge the iron. It's up to the audience to evaluate whether the movie is good or not. Word of mouth is the best way to test a work." way, rather than a moment of hype and box office.”

(End of this chapter)