Super entertainment red envelope

Chapter 473 Box office!

The penultimate day before the release.

The Wang Keng incident still generates huge discussions on the Internet.

But suddenly, the discussion stopped abruptly, and Kuaibo deleted a large number of comments and adopted violent suppression methods.

The word "Wang Keng" became the first harmonious vocabulary of Kuaibo.

Afterwards, not only Kuaibo, but all post bars and forums on the entire network, Wang Keng-related incidents disappeared collectively.

"Isn't there too much power behind this?"

"Fei Teng is so powerful?"

"Ma Fei is so awesome, even Wang Keng has been taken care of by him!"

"Amazing, amazing! But this kind of method is too speechless, and it's not the XX era."

"What about freedom of speech? Who will dare to speak in the future?"

"Officials just don't allow nonsense, but they don't. You see, you are free to post this comment?"

"It is estimated that Wang Keng still has to open his mouth. It depends on whether he continues to spray or give in!"

"I guess it's spray!"

"..."

Netizens who watched the excitement were excitedly looking forward to it, but what they were waiting for was not Wang Keng's actions, but an update on the official blog of "No Crying": "Due to some special reasons of the film, "No Crying" will be postponed to It will be released in mid-August, please pay attention to the official blog for the specific time."

In one sentence, it caused another heated discussion.

However, no one knows that "Underwater World" replaced the release time of "No Cry", but because "Underwater World" is an imported animation film, more than half of the original schedule of "No Cry" was transferred to Other films released at the same time, especially private theaters moved more, but "Operation Mekong" also took advantage of a lot.

……

"This is the price for stealing our films!"

Timeline, Office.

Zhao Yiduo smiled triumphantly while holding the national film schedule for July.

"Give way, give way!"

Li Zhifan rubbed the root of his nose, "How could the big leaders above let this movie pay for it?"

"But our lineup is still not enough!"

Zhang Da'an shook his head and smiled wryly, "Don't look at the high prices given by those state-run theaters, but their market share is only 15.00%, and the rest are all private theaters. Among them, the three largest theaters in the country account for more than 60.00%. Last time, in our "Baby Project", these were all given to high-ranking films, because the film itself has their dry stock dividends, but this time is different, because "Operation Mekong" did not pull them together, so the filming is all three Around ten."

"Already very good!"

Li Zhifan said, "They also have to make money. Anyway, there are state-run theaters behind us, so we can't lose."

"If you lose, you can't lose, but other movies that are released at the same time as us are not easy to deal with!"

Zhang Da'an said, "A film like "No Cry" that is destined to not get a high box office, even if it is moved, it will not have any impact. It is mainly a few other commercial films. We have quite a few opponents!"

"It's all bad movies!"

Zhao Yiduo said disdainfully, "Looking at these films, only the name and lineup are bluffing, especially this Peter Guo, who has been working as a special effects artist in Hollywood for two years, and dares to return to China and call himself the No. 1 special effects director."

"Mr. Zhao, let's talk about it in the office!"

Zhang Anda quickly instructed, "Don't talk nonsense when you go outside. The water in this circle is deep. It is said that Peter Guo is the grandson of the third-generation famous director Guo Dongfang."

Li Zhifan didn't talk much, but looked at the names of the movies that were released at the same time as him, thinking about this battle.

Don't look at "Operation Mekong" with a bunch of departments with national prefixes standing behind it, but there is not much publicity for the film, and the star lineup is not big, even online hype is not allowed on it, and the film is not the most comprehensive.

So if you want to compare it with those commercial films, it's really a bit suspenseful.

They are both small fresh meat and big IP, and even a certain director publicly stated that as long as movies are topical enough, enough brain fans are invited, and stars who are willing to sell meat can be hyped, they can get high box office.

The director also said to the female lead at the press conference: I just like actors like her, with big breasts, long legs, and good looks. A swimsuit show in a film can attract hundreds of millions of box office, and it will be hyped. , in order to promote it at all costs, if you say you are in love with the male lead, you will fall in love, if you say go to a hotel for the night, you will stay overnight, as for acting skills, whatever you want!

Although these words have been criticized by many people, but the truth comes from practice. The director's previous films made according to this method have really achieved a lot of high box office, and even broke one billion. This time he even declared that he would directly Breaking through 30 billion, breaking the current record of the highest box office "Baby Project"!

This tone was so crazy that Li Zhifan wanted to slap him.

But we can't do it, so let the movie do the talking!
……

7 month 1 day.

As soon as the zero o'clock show opened, the employees of the entire timeline film and television department stayed up late and worked overtime, began to wait for the box office, and observed the real-time developments on the Internet.

Sometimes a few words from netizens can also affect the box office.

And now there are more and more people who have bad movie psychology, the more netizens say that he is bad, the more curious they want to see how bad this movie is.

This was the case with the "No. [-] Under Heaven" filmed by the Shao family before, which won tens of millions of box office.

From the perspective of a filmmaker, this kind of bad movie doesn't deserve a dime at the box office.

in the office.

Li Zhifan's computer was turned on, but he was holding a Taoist scripture in his hand.

It wasn't that he was pretending, this book was taken from Zhao Yiduo's desk casually, it was a long night, and it would take several hours to wait for the premiere to be released at the box office. I wanted to read a book to pass the time, but my eyes kept on looking at the computer involuntarily.

But before two o'clock, he could still keep his spirits up. Once after two o'clock, his eyelids began to fight.

In the end, I simply closed the book and went to sleep in the lounge.

Nine in the morning.

Still in the office, Liu Zexin was standing in front of the window watering the flowers.

Zhang Daan hurried in: "Where is Director Li?"

"It's asleep inside!" Liu Zexin put down the kettle, "Is there something urgent?"

"Forget it, don't call!"

Zhang Da'an waved his hand, "When you get up, tell Director Li that with the pre-sale box office, we have already broken through [-] million."

"Just broke 7000 million?" Liu Zexin was not very satisfied. The pre-sale box office of the premiere of "Baby Project" was nearly [-] million. "Operation Mekong" has only broken [-] million until now, which is still a bit soft!

"No way, today is Tuesday, a normal working day, and no ethnic group has a holiday, which is already very good."

Zhang Daan said with a wry smile, "The real big battle depends on the first-day box office released tomorrow!"

"I hope I can have an explanation with my superiors!"

Liu Zexin said, "If it wasn't for Director Li's promise that he would break 10 billion, I guess the higher-ups wouldn't be directly tempted."

At this time, Li Zhifan came out and said with a smile: "Sister Xin, don't be so philistine about what you said above. People are interested in the promotional power of this film. Everyone knows the real purpose of this film. The benefits are not The box office is high or low, but in the hearts of the people."

Li Zhifan said, pointing to his chest.

To be honest, if he hadn’t made this film in such a way and handed it over to other directors to make this type of film, it might have become a political and educational film. After it was released, students from all over the country, party members, civil servants, retired veteran cadres, etc. had to be arranged to collect the box office. .

It was also because Li Zhifan came up with such a script that his superiors could safely and boldly let him do the filming.

The next day, the box office was released on the first day, and "Operation Mekong" earned 2.3 million yuan, ranking first in the country that day.

However, there are many new films released today, and the challenge has just begun.

Since noon, the box office growth rate of "Operation Mekong" began to slow down. The film schedule of state-run theaters returned to normal, and the film schedule of private theaters dropped across the board.

Moreover, the hype of other commercial films has also begun on a large scale.

The most convenient solution for hype is mutual blackmail and self-hacking. Mutual blackmail is ruthless, and self-hacking is just for fun.

But for "Operation Mekong", none of them dared to blackmail. In the end, "Operation Mekong" became the most low-key and most transparent, but everyone was staring at it.

Online.

Many viewers have watched the movie, and netizens have started to talk about the movie itself.

"I watched four movies yesterday, and I counted "Operation Mekong" as the best. I didn't expect such a big scene. Qiao Bin and Wang Kai acted so well. The emotional outbursts, the eyes, the movements and the skills are enough for a man! "

"Hey! Domestic films are hopeless. Although "Operation Mekong" is good-looking, it's been almost two days, and it's only reached [-] million. "Shenxu" and "When the Peach Blossoms Bloom and Bloom" are almost catching up. "

"Yeah, it seems that there are still a lot of fans. That "When the Peach Blossoms Bloomed Again" shit is clearly a TV drama. It's not as good as a TV drama, and it can get so much box office."

"There are too many people who have money but nowhere to spend it. Today, I plan to do a second "Mekong River"."

"Is everything in "The Mekong" true? The planes and cannons are so enjoyable."

"Where are the cannons? I saw a few helicopters."

"That's what I meant. Anyway, the latest police equipment in our country was photographed."

"But that's not the latest, it's all from two or three years ago!"

"There was this kind of police equipment two or three years ago? Why do I feel that the policemen on the street are still carrying batons to enforce the law?"

"Can it be the same? It doesn't matter where it is filmed or what the plot is. The border guards are all armed police. Can the equipment be the same as that of the urban management in your town?"

"..."

The comments from netizens actually boosted the movie's box office, but the next day, the results went wrong.

Although "The Mekong" is still number one, "Peach Blossom" is only a few million short of the box office, which is evenly matched.

At this time, some news broke out from nowhere, leaking the departments with national prefixes behind "Mekong River".

There are many sources of evidence. Someone secretly filmed the end credits of the movie, especially those who thanked various departments, and clearly posted them on the Internet.

timeline.

"Damn it, who exposed it?"

Zhao Yiduo was extremely surprised, "I will call China Film Group, the news has been leaked."

"It's normal. Since the audience has watched the movie, it's normal to know this."

Zhang Anda said, "And those leaders at the time agreed with us to add the names of their departments at the end of the film, and they must have thought of this, so they probably wouldn't mind."

Sure enough, the departments above really didn't mind.

Even the official blogs of these departments came out to actively promote and perform "Operation Mekong".

The Central Propaganda Department: "#梅kong河行动# This is a very exciting movie, which not only shows the importance my country attaches to the border areas, but also fully tells the story of the anti-drug personnel."

Department of Homeland Security: "#Mekong河行动# It is our duty to protect every Chinese citizen."

Ministry of Public Security: "#Mekong河行动#, #远受医药，价格生活#, pay tribute to every border guard!"

Other departments followed closely, such as the Ministry of Foreign Affairs, the Ziguang Pavilion, the Ministry of Culture, etc., all expressed their views on the topic of "Mekong Operation".

Looking at these online, Li Zhifan was dumbfounded.

They were the ones who said they would not let the hype go, but now they are the ones who are causing heated discussions.

All of a sudden, there were rumors about "combating drug crimes" everywhere.

The most helpless thing is that those celebrities who had a history of drug abuse were pulled out by the majority of netizens and severely criticized.

……

A certain singer who was arrested for drug involvement and has now faded out of the entertainment circle quickly blogged.

"Do you still have the face to gain knowledge? Do you know how many police officers like Fang Xinwu are killed by drug dealers every year?"

"Shameless scum! Get out of the entertainment industry!"

"Drug-related all black!"

"It's a pity that I liked your songs so much before, I'm really blind!"

"Rubbish!"

……

An actor who was also involved in drugs and was once an anti-drug ambassador Guan Boxia.

"I won't let you go even if I hide in America!"

"Hehe, this photo was taken, and I went to Las Vegas? Where is it convenient to take drugs?"

"Never come back again, never appear in public view again!"

"..."

After the audience learned the power behind "Operation Mekong", it inspired them to go to the movie instead.

After a week, the box office directly exceeded the [-] million mark.

However, this has only just paid off, and it needs to be higher to make money.

Interestingly, many private theaters have also quietly increased the schedule of "The Mekong River".

As the days passed, the box office increased step by step.

Billion!

12 billion!
15 billion!
Looking back at those commercial films of the same period, all of them began to weaken.

After "Shen Xu" won [-] million box office, it stopped moving forward, and it is estimated that it will break [-] million in the third week.

"That's Peach Blossom Blooming Again" was a bit better, breaking through one billion yuan, but it also started to decline. The box office only got more than 1000 million yuan that day, which didn't match their film schedule for the day at all.

Although the film schedule of "The Mekong River" is gradually decreasing, the attendance rate is still high. After entering the third week, the attendance rate is even higher than that of the first week, and the score is 80% or 90% at every turn.

The title of the news report was also full of applause and jubilation:

["Operation Mekong" broke through 16 billion cumulatively, achieving a "counterattack" at the box office! 】

["Operation Mekong" broke 10 billion at the box office, slapping "Shenxu" and "Peach Blossom" in the face! 】

[The real process of "Operation Mekong" revealed! 】

[Five truths behind "Operation Mekong" that you definitely don't know! 】

……

(End of this chapter)