superstar director

Chapter 289 Released (Two in One)

With the progress of the times, the promotional strategies of movies have become similar, and it is difficult to come up with any novel means. Therefore, when big productions use money to form an overwhelming publicity offensive, small-budget or medium-sized movies can only To promote a blockbuster before or after it starts, of course, sometimes the schedule is too full, and it is very unlucky to collide with each other, so we can only do our best and listen to fate.

After all, the performance of a movie depends on the quality of the movie itself. Nowadays, it is impossible to win a movie's box office with the help of publicity.

Looking at the tragic situation of "The Promise", it is said that the entire production team spent nearly [-] million in promotional expenses in Asia, and the production cost was nearly [-] million. In the end, the global box office was less than [-] billion, and the loss was terrible.

At the beginning, "The Promise" could be said to be in the limelight in the promotion of the same period, making all other movies stay away, and cautiously greeted this box office bomb, but it turned out to be a "dud" with a lot of thunder and little rain.

"A bloody case caused by a steamed bun" appeared as scheduled, which directly caused a lot of complaints from the whole people. It can be seen that it is no longer the time for movie fans to be fooled by public opinion and propaganda methods. If the movie is not of good quality, in today's Internet age, It can make your word of mouth fall to the bottom quickly.

All the early publicity of Ning Sheng was left to Mr. Liu of Lotte Film and Television. During the period from the end of November to the early part of the Spring Festival period in December, there were no big producers. The blockbuster films that will be released in the future will also start their own promotions. In less than a month, various trailers and physical advertisements have been launched one after another. had a great impact.

As the time approached day by day, Ning Sheng didn't hold any premieres. They were all big productions, big stars, and big casts to attract attention. The most popular director in his movie was him, and he I have no interest in talking nonsense on stage. Whether the audience likes your movie or not depends on the content of the movie, and you will know it after watching it. For the rest, it’s better not to write it down.

In the afternoon of November 2010th, 25, "On the Journey" was officially released. Under Emma's instigation, Ning Sheng and Emma came to a small theater quietly in disguise.

"Two tickets for "On the Journey." Ning Cheng said in a low voice while wearing a mask.

After paying the money, Ning Sheng took the ticket and walked with Emma, ​​while the two girls behind came forward and said, "Two copies of "On the Journey".

"There are no tickets for this show, do you want to change to another movie, or watch the second show at nine o'clock?" asked the conductor.

"The tickets for the first show run out so soon, so let's watch another movie first, and then come and watch the second show of "On the Journey", shall we?"

"Okay, otherwise it's too boring for more than an hour, so do you have any other movie recommendations?" The two girls asked the conductor after discussing.

"There is the anime "Water on the Golden Mountain" released at the same time, as well as the gunfight movie "Gunfire" and the horror movie "Wasteland"——"

"Just watch the anime, here are two tickets for "Water Man Jinshan"——"

There were not a few minutes left before the first scene of "People on Journey", Ning Cheng and the two quietly went in and sat down.

Tickets for the first show sold well, and Ning Sheng knew that this was because there were no other blockbuster competitions at the same time, and "People on the Journey" had Ning Sheng's popularity and the good effect of the trailer, so people who watched the first show did not. How many.

However, the second, third and longer watching movies will depend on word-of-mouth of the movie. The audience of this movie will greet their relatives and friends as soon as they go out, and spread their feelings through the Internet. When you go out, if there are more people watching, or if no one enters the venue again, then you can see the clues.

When the time is up, the screen lights up, and after a few subtitles, the official start begins. At the beginning of the movie, the boss Li Chenggong, played by Xu Zheng, is holding a meeting with his three employees.

"Knowing all of you makes me believe that everything is arranged by fate. Maybe the heavens have long been doomed to lead us to walk together." When he said this, Xu Zheng's tone changed. If the previous tone was Affectionate and kind, then this change has become relentless irony and sarcasm, "Now what I want to say is, what crime did I do in my previous life? The national animation market is so hot, and you actually come up with such a Show me your sales performance!"

After a pause, Xu Zheng began to roll the names of the three employees one by one.

"Your IQ is really refreshing!" The male employee on the far right smiled awkwardly.

"And Xiao Zhang, you've made progress this year," said the man with eyes in the middle, who hadn't finished smiling, and Xu Zheng's next sentence made him completely unable to laugh. "Last year you were mentally handicapped, this year you've been promoted to stupid!"

"As for you, I have always felt that there are two types of people who are most attractive in the world. One is the kind of person who is very beautiful, and the other is you. Thank you for letting me realize that long hair but short knowledge is a truth ——" The long-haired man on the far left was directly sprayed by Xu Zheng to resign and leave.

This short opening of less than two minutes gave everyone a deep understanding of Li Chenggong played by Xu Zheng. Although there will be nothing too funny at this moment, no matter the plot, characters, or lines, they are very attractive. , so that everyone is more interested in the following story.

Next, Niu Geng, played by Wang Qiang, worked in a dairy factory. Because of the wage arrears, he decided to take the initiative to take the initiative, took the IOU from the dairy farm owner, and embarked on the road to asking for salary.

Li Chenggong went home to discuss divorce with his wife for the sake of his lover. Wang Qiang went to the airport because the place where he had to ask for salary was too far away. The hilarious moment in this movie also started when the two met at the airport Officially begin.

"Is this for Changsha?"

"Am I a standing ticket or a sitting ticket?"

"Where is the platform?"

"Brother, how is this 2-B going?"

Following Wang Qiang's silly questioning, for the first time in the movie theater, the cheerful laughter of the audience was remembered.Later, Wang Qiang had a dispute with the airport staff because many of the things he brought did not meet the regulations, especially a large bottle of milk. I don't understand, but at the insistence of the female staff, Wang Qiang's angry look in several consecutive close-up shots is not only funny, but also makes people look forward to how he will respond next.

However, when Wang Qiang quickly opened the lid of the milk, and being stunned by the airport staff and passengers, he directly raised his head and poured it down, the movie theater suddenly remembered the sound of exclamation and small bursts of laughter.

In the movie, Xu Zheng, who was waiting for the security check, watched Wang Qiang forcefully pour a bottle of milk, the corner of his mouth twitched, and he couldn't help marveling and mockingly said, "You are a talent!"

Next, on the plane, coincidentally, Wang Qiang was sitting next to Xu Zheng. From the conversation between the two, it could be seen that Wang Qiang was simple and ruthless towards others, while Xu Zheng was impatient and helpless.

The plane took off, Wang Qiang was airsick, and the scene of spitting out and swallowing a mouthful of milk in the trailer appeared at this time. Not only did Xu Zheng feel sick when he saw it, but even the audience in the movie theater felt nauseous when they saw it again.

Then there was a funny thing. After the plane stabilized, Wang Qiang suddenly called out "waiter". In his simple heart, flying by plane is like eating in a restaurant, and he calls himself "waiter" when he serves himself.

Amidst the laughter of the crowd, Xu Zheng on one side told him not to shout, rang the bell for him, and called the waiter.

Then when the stewardess came over, everyone laughed at Wang Qiang's request.

"Open the window for some air!"

"Sorry sir, the cabin is closed and the windows cannot be opened!"

"You're so airtight that I can't bear it!"

"Please be patient for a while, the plane will arrive soon—"

The dialogue between Wang Qiang and the stewardess made the scene burst into laughter again. Then the plane turned back due to heavy snow at the destination airport. Wang Qiang and Xu Zheng met again because they had the same ticket when they changed to the train. On the train, Wang Qiang, Xu Zheng, and Ding The cold and handsome guy played by Xuan, and three young and beautiful college students chatted and interacted with each other. The noisy scene made many people feel familiar. It was a scene that many of us experienced when we went home for the New Year.

Next, Wang Qiang gave full play to the characteristics of Crow's Mouth. The train stopped halfway, and they took a car instead. The car stalled halfway, and they took a carriage to the city. They squeezed into a room in a small county town. Wang Qiang slept comfortably. Zheng, the big boss, because of the poor environment and poor conditions, the roommate Wang Qiang hiccups, farts, and grabs the quilt, making him unable to sleep at all. In the middle, he was beaten up by her husband, who is played by Yu Hong, because he entered the wrong room. , is really pitiful to the extreme.

Afterwards, the car attendant exchanged the wallet that Xu Zheng had left on the car, which allowed them to move on!

After that, there were several twists and turns on the road, and the two stayed together and influenced each other. In the end, Xu Zheng helped Wang Qiang get the debt, and he and his wife got back together. Everything was a happy reunion like all comedies, especially when When Wang Qiang reunited with Xu Zheng on the plane as the boss, it made people feel that everything was right and wrong!
Sitting next to Ning Sheng, Emma would ask a few questions from time to time, because being able to speak Chinese is not the same thing as understanding Chinese culture, but luckily, the stories in the comedies don't have much depth, and Emma doesn't care about the jokes. It's understandable, so when the movie ended, Emma, ​​like other movie fans, was very satisfied with Ning Sheng's movie.

Fans walked out of the screening hall, and word-of-mouth was gradually formed in everyone's discussions.

"Hey, did you just watch "Man on the Journey" directed by Ning Sheng? How is it good?" The two girls who had just finished watching the anime "Water Man Jinshan" asked the audience who came out of another screening hall. .

"Very good, very interesting, the acting sounds interesting, especially that Wang Qiang, he is a—"

"Hey, stop talking, don't spoil me, Xiao Lian, let's hurry up and buy tickets!"

When it was the two girls' turn to stand at the ticket gate again, the conductor smiled and handed them the movie tickets, "These are the last two tickets for today, congratulations on catching up."

The two happily took the tickets and left, but the fans behind were helpless, did they make a mistake, they ran out of tickets so soon?

After watching the movie, Ning Sheng and Emma left the studio and went back to the hotel. Then they started to refresh the webpages of Douban.com and Tomato. Soon the ratings of "People on Journey" began to change, and the fans left comments below. And more and more.

"Xu Zheng and Wang Qiang are both competent actors who know how to mobilize the audience's emotions. Their performances are also measured, unlike some people who pretend to be tender for humor and pretend to be cute for comedy. This has won my favor.

The basic structure of the film is still good. In a road movie, two men go through twists and turns on the journey, which constitutes the suspense of the story.Comedy, a rich man and a milker, because of the disparity in social status, caused all kinds of embarrassment, these are the laughing points of the audience.

However, perhaps because Ning Sheng was the first film director, the feeling of filming a TV series has not been forgotten, so he always wants to put a lot of things into a movie, and always wants to talk about it more comprehensively. Some, but the time of a movie is limited, and the content is also limited. When you stuff too many things, not only can't improve the whole movie, but it will affect the whole viewing experience.

Therefore, making a movie is still different from making a TV series, but judging by the standards of Ning Sheng's first movie, "On the Journey" is still an excellent comedy movie. Compared with those movies that made many audiences cry, they couldn't cry , laugh, a movie that can't laugh, Ning Sheng's movie is undoubtedly a success!

Taking everything into consideration, I give him an eight out of [-]. I hope Director Ning Sheng will continue to work hard and make better and more exciting movies for everyone! "

"Back to the hometown during the Spring Festival travel, a migrant worker who is begging for wages in arrears, and a small boss who has returned to the hometown in fine clothes, the two meet by chance, accidents happen frequently, and they can make a lot of jokes. They could have passed the time and laughed.

But the more I looked at it, the more angry I became, and it was as disgusting as eating a fly.I don't know what Ning Cheng wants to express, whom to please, whom to flatter?Sincerity to art is an unrealistic requirement, at least to the wallet of the audience, right?The flight attendant who searched all the hotels in the city to return the wallet, Wang Qiang who said that there are still good people in the world, and Xu Zheng who was moved by him to pay the arrears on his behalf, are you filming the documentary "Moving China"?

Forget about these, the ending is simply infuriating, the lover who left lightly, the wife who knew everything but kept her cheating husband in her arms without saying a word, this husband may be the happiest person in the world, the wife Like Maitreya Buddha, he tolerates everything, and his lover kindly leaves a letter thanking you for letting me grow up, and I still love you, leaving resolutely, without asking for a penny, can the world be more perfect than this?Is it showing the gentleness and virtuousness of Chinese women or the value of a harmonious society?I'm afraid it's just a fantasy about three wives and four concubines hiding in the tent.

I am so disappointed in Ning Sheng, I only give one point, I can't make a good movie, I'd better go back and make your TV series honestly! "

When Ning Cheng saw this comment on Tomato.com, he was immediately a little angry, but he naturally wouldn't leave a comment to refute it. Tomorrow, the promotion will start across the country, so he has a lot of opportunities to say back what he should say!
(End of this chapter)