The king of all people

Chapter 348 Change to a Special Propaganda Method
(Finally finished writing T. T Welcome everyone to the book friend group: 348661002 to have fun, good night~)

Screening is an advance market test arranged by the producer and theaters for each upcoming film before it is released, and it is also a publicity method to receive preliminary feedback.

After all, both the producers and the movie theaters are commercial organizations aiming at profit.

Especially in the United States, which is a big player in the international film market, what the behind-the-scenes distribution group values ​​most is the real box office performance of a work after its release. "Mobile Phone" is a Chinese-language film produced in China. Naturally, they cannot judge whether the film can resonate with the audience...

In this case, choosing to screen the film once before it is released is actually the most rigorous and less prone to mistakes.Once the screening situation is lower than their expectations, it is also convenient for these distributors and theaters to adjust the film schedule as soon as possible, so as to minimize the economic losses that may be caused after the film is released.

You know, it is not unheard of in the past that something similar to "theater chains gave a super high percentage of the film schedule, but the attendance rate of the movie surprised everyone" has happened. The film scheduling is actually one of the film promotions. The cost is not cheap.

however……

As revealed in the post posted by the anonymous IP, after random searches on Google, many good netizens discovered that Columbia Pictures did not arrange screenings or any premiere ceremony for "Mobile"!
Disappointment, irresistible frustration.

Even a fool can see that there is nothing tricky about it being made public.Although the spot screening is just a small ceremony, it also requires the publisher to invest a sum of money to operate it.Now Colombia has directly canceled this ceremony, and there is only one problem to explain...

From the beginning to the end, they didn't like this Chinese film at all!
Indeed, the film industry is a vibrant and popular industry in the United States today. Many investors and sharp-eyed businessmen have set their sights on this field, but they are more stingy than the other. Never again will one sliver of energy be devoted to attention.

Even though "Mobile Phone" was only an imported Chinese film, it was a project that Columbia Pictures won by purchasing the copyright with a lot of money...

Netizens couldn't help but speculate.

A huge film and television group pays for it but is unwilling to do any publicity. There may be only one reason for this—they have already seen this movie first and judged that it is a super bad movie that can't be any worse. Poor film!
The quality is there, no matter how much publicity they invest in, it will be nothing but useless work in the end!

Reminiscent of this, those neutral netizens who were just onlookers at the beginning have also changed their attitudes.

It seems that Li Xian is really about to fall off the unsteady altar...

Chinese-language films want to make a name for themselves in the world, and there is a long way to go...

When the outside world gathered to bad-mouth the North American box office performance of "Mobile", Li Xian received a call from Columbia Pictures, not surprisingly.

"Hello... my dear Li, long time no see! Do you still remember me, Daniel who met you last time!"

As soon as Li Xian pressed the answer button, the person on the other end of the Transocean phone immediately started chattering in perfect English.

"Good afternoon, Mr. Daniel. If you have something to say, just tell me directly. The cost of cross-country long-distance calls should not be too cheap, right? If you make a few more calls, you may be able to raise enough funds to arrange a screening meeting for "Mobile"." Li Now the tone is more serious, and he has already heard about the crazy voices on the Internet.

People need to be treated as equals. At the beginning, Columbia Pictures expressed their willingness to purchase the agency distribution rights of "Mobile" because they were rewarded by the "horoscope" system. Li Xian also solemnly expressed this at the time Thank you for yourself.

But now...

I'm afraid that's the truth of what you said without faith. Li Xian doesn't care if they are willing to take the initiative to help "Mobile" with some publicity. He can also understand the ambivalence of the other party's worry about losing money.

But now the other party is not even willing to arrange a screening, and directly intends to let "Mobile" be "streaked" to be released in the US market where Chinese films have always been unacceptable. Even Li Xian, who is not too short-tempered, can't help but want to swear. curse.

Hearing Li Xian's hidden deep meaning, Daniel paused for a moment, smiled awkwardly, and then explained the reason in a complaining tone.

"Handsome Lee, I'm really sorry! But, here I have to defend myself... As you know, I, Daniel, am just an employee of Columbia Pictures, and I can't play a decisive role in the company I didn't expect that Bruno would be so stupid that he would listen to the opinions of the short-sighted people in the company and temporarily withdraw the publicity budget originally allocated to "Mobile"!"

The more Daniel spoke, the more excited he became. Through the receiver, Li Xian could even feel the scene of the other party spitting wildly.

"So, handsome Li, the reason I called today is to let you make preparations in advance. You can treat the film "Mobile Phone" as a waste..." Daniel continued, talking about his own experience today. In order to come, Daniel's tone changed from excitement to depression again.

On the one hand, he felt that he was very sorry for the Chinese guy, after all, he had patted his chest and said that he would persuade Columbia Group to buy the film "Mobile Phone" and announced it grandly...

On the other hand, as a member of the company, Daniel is now certain that "Mobile" will lose money, and he is likely to be deducted from his bonus for the entire quarter. The wish of the mistress who went to the nightclub in Washington to have a show (he) was directly fulfilled!
Li Xian didn't reply, and it took a long time before he frowned, his flickering eyes seemed to have thought of some new idea. "Daniel, "Mobile" will officially land in major theaters at midnight tonight, right? Let me know how many films are scheduled."

"I can't figure it out... There are too few films scheduled. There are only more than 50 theaters in the United States that have arranged screenings for this film." Daniel's voice was trembling, and this number made him feel embarrassed to speak.

"..."

Li Xian resisted the urge to run away, and didn't hesitate for a moment. "There are still about 5 hours before the first screening. Please help me contact some theaters and pay them to advertise "Mobile" before each film that is being screened. I will send it to you when it is played. A brand new trailer."

"As for the expenses that need to be paid in advance, I will pay for it myself!"

PS: Thanks to 'MangiferaindicaLinn (I put the group number at the front of this chapter, dear)'' Do whatever you want (not a secret secret)' 'Murong Yaxue' for the reward and 'Do whatever you want' 'Chasing the moon in the clouds' book friends 39780363'Student's monthly ticket~
　PS: Thanks to 'MangiferaindicaLinn (I put the group number at the front of this chapter, dear)'' Do whatever you want (not a secret secret)' 'Murong Yaxue' for the reward and 'Do whatever you want' 'Chasing the moon in the clouds' book friends 39780363'Student's monthly ticket~
　　
　
(End of this chapter)