Give you a company, see how you manage

Chapter 1 Preface
What is "management" in the place of "Zhizhuo"?Is it a skill, or an ability?Or just call it a science?Regarding this proposition that has troubled many managers for many years, it can be said that different people have different opinions, and the wise see wisdom. Everyone has their own answer in their hearts.I am no exception.The only thing that may be slightly different is that for "management", I regard it more as a "philosophical" proposition, or even a "psychological" proposition.That is to say, the true meaning of management does not lie in "how to do" (operation skills or skills), but in "how to think" (how to recognize).

It's like a "brain teaser" game, when we instinctively focus all our attention on something that seems obvious (the reason we do this is often out of a "traditional cognition") Influence, and the influence of this "traditional cognition" is often extremely powerful, so powerful that it almost becomes our "cognitive instinct", so that it is almost impossible to be "questioned"), often "seeking up and down without understanding ", when you are sweating on your forehead and exhausted physically and mentally, you will often have a sudden inspiration, and suddenly realize that the original "inconspicuous thing" next to the seemingly obvious thing is what you are looking for "The Right One".The same goes for management.There are too many "inviolable" "common senses" in this field.

Obviously following these "common senses" always makes people bruised and bloody, but those "common senses" are still "inviolable", and people can only complain that the responsibility lies with themselves—it's not that they lack "wisdom roots" and that they cannot be cultivated at all. ; It means that I am "unlucky", God has no eyes.In short, blame yourself for being a "waste".Those who really dare to stand up and question "common sense" are really rare.So, in these "common senses" (it should be called "pseudo-common senses"), what are the things that always hinder people's success?The answer is actually very simple.It is these "common senses" that always put too much emphasis on "tricks" - there is a magical management method that can increase the efficiency of your company and employees by 300%; you can also become Bill Gates; your IQ and Einstein are actually There is no difference; my success can be replicated; your company can also become the world's top 500...

You may be familiar with these sensational languages, because they have filled our world as a kind of "common sense".You may have participated in some "inspirational training" that made you cry and blood pulse; you may have read more than one "inspirational book" that made you feel that you are really only "one step away" from Bill Gates , however, you will definitely have experienced this more than once - this "hot blood" feeling can only last for a week (which is still a long time), after which you will find yourself back to the one you are used to and familiar with In this world, I saw myself who was always at a loss and couldn't find my direction... Over time, "inspirational" has become an industry in itself-it can make you "excited", just give you a jolt. As for whether it can Getting you actually on the "road to success" is not my concern.But there is one thing, "excitement" can sometimes be "addictive". You must attend my next training, and you can also buy my next book. I can't delay the matter of "making money".

This is like a kind of "successful learning stimulant", knowing that it is useless, but unable to stop.In all fairness, there is nothing wrong with such "common sense" per se.It could even be said that many of them do represent a kind of truth.It's just that these "common sense" and "truths" are actually far away from most of us "ordinary people", and are far from within our "reach".But the brilliance of these "common sense" producers and advocates is that they are good at "bringing closer" things that were originally "out of reach" to you, and successfully making you "very close to me". illusion".Our world is full of impetuosity now.Everyone is longing for "quick success" or "quick results".The same goes for the world of management.

Every manager is longing for a "miracle management prescription", or a "magical acupuncture point" similar to "one yang finger" - as long as "this trick is used", it will definitely "cure the disease".On the contrary, as long as the "trick does not work" and there is no "immediate effect", it must be a "bad trick" and must be eliminated immediately, and then look for a new "one trick" panacea... so "repeating", in "Bears Breaking" I am wasting time in the "children's games" of "Bangzi", watching helplessly that my company is getting worse day by day, and gradually getting sick... As long as the word "trick" is not removed in our society, I can guarantee that "'mass production' successful people "The ultimate goal of this "inspirational study" will always be an unattainable dream.In the same way, if our managers don't remove the word "impetuous", their enterprises will never embark on the smooth road of "sustainable development".Compared with the "tricksters", none of the real "successful people" is not a "big clumsy".

The secret of their success lies precisely in that they dismiss the "tricksters" and pick up the discarded things one by one.That's all.And to do this, it absolutely needs a "clumsy" energy.This kind of "clumsy strength" is not pursuing fantasies, but the spirit of "pragmatic" and "down-to-earth"; The persistence of "accumulating over time" and "accumulating small victories into big victories"; not a "big rock", but cherishing each grain of "sand"... In the final analysis, the most fundamental secret of "success" lies in two words: persistence.Any kind of "persistence" will bring varying degrees of success.And those who can really achieve the word "persistence" are all "clumsy" people.These people may be well-read, but I can guarantee that they don't really take "inspirational" books seriously because they are talking about what they have experienced and are doing.As a manager of a car dealership S store, I have listened to "high-level" training courses more than once.But even if I rack my brains now, it is difficult to recall some fragments of these courses.

There is only one short video training material, which is still fresh in my memory.That was the words of the boss of a car dealership in Japan called "Nanguo Toyota" (I will introduce the legendary deeds of this dealership to readers in detail in this book): "I don't actually have any secrets. What I do is actually One thing, that is to ask my employees to be a little bit better than usual every day, so that if they persist, the year will be a big change. This is what I have been doing for the past year." So "clumsy language", but it is enough to deafen the deaf.So, if you ask me what is the "magic trick" of management, I still have to answer you like this: don't look too far, just look at the things in front of you.Pick up those things that you usually ignore one by one, and stick to it persistently. Over time, you will definitely gain a lot.But at the same time, I want to remind you: this matter is actually not easy at all, and most people cannot do it. You must make the necessary psychological preparations.Starting today, you have to try to forcefully drag your floating feet back to the ground, and try to be a "most clumsy" person.And this book is also written for such "clumsy" people.She does not imagine that she can provide a "big rock" to those who expect success, but only hopes to be able to sprinkle a grain of sand and carefully pick it up and collect it for those who are interested.

(End of this chapter)