7-Day Crash Sales Elite

Chapter 4 The First Day (3)
At the age of 20, Harrymore found a job as a bookstore salesperson in Philadelphia. He had to walk 4 miles to the bookstore every day to go to work, although the pay was very low, only 50 cents a week.But he takes his job seriously, wipes the counter clean every day, organizes the books neatly, and serves every customer with a smile.At the same time, he also used his spare time to continuously absorb knowledge from books.Harrymore's hard-working spirit touched many people.Later, he went to work in a clothing store and got an extra salary of 10 dollars a week.He worked harder and harder, and by the age of 40, he was a very accomplished businessman.

In the view of many salesmen, the spirit of hard work is no longer what modern society needs. What they admire more is brains and opportunities, and they believe that only these two conditions are the real way to success.In fact, it is this kind of wrong understanding that finally caused the huge gap in the performance between them and many sales elites.

The leader of Taiwan's hairdressing industry - Lai Xiaoyi, chairman of Mandu Company, said in a speech to young people: "To be successful, hard work and seriousness are the most basic skills. And you must spend more time at work than others , especially when working for someone else. Only by doing so can you give yourself more chances of success.”

Ippei Hara, the god of insurance marketing in Japan, opens his eyes at 5 o'clock every morning, and immediately starts a day's activities: at 6:7 o'clock, he calls the customer's home, and finally determines the time of visit; at 8 o'clock, he has breakfast, discusses work with his wife; at 9 o'clock Go to work at the company at 6 o'clock; go out for marketing at 8 o'clock; go home from get off work at 11 o'clock in the afternoon; start reading, reflecting, and arrange new plans at [-] o'clock in the evening; go to bed on time at [-] o'clock.This is his most typical day of life. He works non-stop from morning to night, and finishes what needs to be done in time, thus winning the crown of sales king in the history of Japanese insurance.

Yuan Yiping was at a large-scale speech meeting, and thousands of people in the audience quietly waited for Yuan Yiping's arrival, wanting to hear his secret of success.After waiting for 10 minutes, Yuan Yiping finally came. He took off his shoes and socks, and then he showed the soles of his feet to the audience.People saw that Yuan Yiping's feet were covered with calluses, three layers of calluses.Yuan Yiping said: "This is the secret of my success. My success is due to my hard work."

In this era of competition full of opportunities and challenges, the story of Yuan Yiping tells us that if you want to become a sales elite, you must work harder and harder than others, and have a positive and enterprising heart, otherwise you can only be ordinary Turns into mediocrity and ends up as a worthless and ineffective salesperson.

When an outstanding industrialist explained his success, he especially mentioned his motto: hard work and hard work are more precious than gold.He told everyone: "The reason why I have achieved today is all because I have followed the word 'diligence' in my work in the past few decades."

All in all, diligence is a virtue and quality that cannot be discarded. In any work, you must keep in mind the traditional virtue of diligence, work diligently, learn and accumulate diligently.

Actively respond to "sales slump"

Rejection is the beginning of sales, you should face it easily, and then objectively summarize and analyze the success or failure of the sales process to create opportunities for winning customers again.

In the actual sales process, even the most experienced salesperson or the salesperson whose performance has been maintained at a certain level will one day experience a continuous decline in sales for two or three months in a row. "Sales slump".Salespeople who have not experienced it will never believe how lethal it is, and salespeople who have experienced it will secretly pray that the nightmare will not come again.

If a salesperson languishes in the face of sales slumps, then he has no hope of becoming a sales elite at all.In the face of low sales, the sales staff only need to hold the firm belief that "one day, I will succeed" - even if the customer looks coldly at them and expresses boredom, they must remain confident and persist in visiting customers in order to "sincerely do what they do". , Jinshi is the opening", and finally became a sales elite.

Harriet is a fund salesperson. When he was first engaged in this industry, every time he went out to visit customers and sell various funds, he always failed.

However, in the face of such a slump in sales, Harriet did not lose heart. He began to think, what caused his failure?Why do customers always fail to accept themselves?After confirming that there is no problem with the products you sell, it means that your own shortcomings make customers dislike it, which leads customers to refuse to accept your products.To this end, Harriet began to reflect on himself, find out his own shortcomings, and correct them one by one.In order to avoid being confused by the authorities, he also invited his friends and colleagues to hold regular gatherings to criticize himself, point out his shortcomings, and urge himself to improve one by one.

Subsequently, in terms of fund sales, Harriet signed more and more orders, and was welcomed by more and more customers.

It can be seen that in the sales process, when you face a sales slump, you must find out the reasons and change this state as soon as possible. The salesperson himself is as important as the products he sells. Packaging yourself well so that customers like it will make customers feel better. Potential to buy your product.

Because when customers buy your products, they not only have to consider whether the product is suitable for them, but also consider the factors of the sales staff.To a certain extent, the sincerity, enthusiasm and hard work of the sales staff can impress customers more, thereby stimulating customers' willingness to buy.

When Yuan Yiping, the sales master, encountered a sales slump for the first time, he reflected all day long, trying to find out the reasons for the failure.After careful consideration, one morning, he got up to take a cold shower [it was winter], and went directly to visit customers. Sure enough, the first company rejected him, and the second one also rejected him, but he didn’t think so at all. , Still continue to visit work, he decided to give it a try, what will happen after visiting ten places?Finally, the long-term unsalable nightmare ended at the fifth store.

After signing the contract, Yuan Yiping ran out on the road and shouted loudly: "Great! I didn't give up!" It was from that moment on that he, who had always been smooth sailing, finally tasted the real bitterness of sales, and at the same time At this moment, he felt how deep his love for the sales industry was.

It is precisely because of his enthusiasm for work and perseverance that Yuan Yiping has achieved today's success.A low sales tide not only makes people depressed and loses their composure, but also makes them doubt who they are.In fact, there is absolutely no reason for this situation to happen: first, it may be that you have not developed new customers; second, it may be that you have not worked hard enough; Some sales standards and so on.Obviously, the reason why many people have a sales slump is because of themselves, and the responsibility for failure should be borne by themselves.

When some salespeople are lucky, they can immediately close the deal after talking about it once or twice. Orders that come too easily often lead many salespeople to their heads. For new customers, when there is a gap in performance, there will be chaos, and they don't know how to get out of the predicament.

In real work, many people are bound to suffer many temporary setbacks, or even complete failure.When a person is knocked down by failure, the easiest thought to ignite is to give up.A successful person from one of the top 500 companies in the United States once said: "Where you are knocked down by failure, you only need to take another step, and it will become the starting point of your success." Failure is an extremely cunning gangster. When it is close at hand, it enjoys killing a person's fighting spirit as its greatest pleasure.But as long as you escape the gangster's grasp, you can win the favor of success immediately.

(End of this chapter)