7-Day Crash Sales Elite

Chapter 5 The First Day (4)
Therefore, when faced with a sales slump, mature salespeople will be full of confidence, always smiling and telling themselves: It’s okay, come again next time!
Persevere in the face of rejection

will definitely win the favor of customers

As long as you identify a big goal, no matter how easy or difficult it is to achieve, no matter how many times you are rejected by customers, people who always go all out to do it will always achieve better performance.

In the sales process, if a salesperson is rejected by a customer once, 10 out of 5 salespeople will be devastated; if they are rejected for the second time, 5 out of 2 people will be lost; The next person will make the fourth effort. At this time, he has no competitors, and he is undoubtedly the ultimate winner.

According to survey results, sales staff need to make 4 to 6 transaction requests to customers on average for every order they get.According to his own experience, a super salesman in the United States pointed out that the success rate of one transaction is about 10%. He always looks forward to closing the transaction through two, three, four, or five efforts.

People often say: "If you suffer from hardships, you will become a master."The quick success of any sales elite also has a process of accumulation and leap from quantitative change to qualitative change. Only when the equivalent accumulation reaches a certain level can things undergo a qualitative leap.Accomplishing this qualitative leap is persistence, and I believe that persistence will surely win the final deal.

Schott was an employee of a newspaper office. When he first joined the newspaper office as an advertising clerk, he didn't need a salary, but only drew commission based on the advertising fee.He made a list of some very special clients he was going to visit.

Before visiting these clients, Schott walked to the park, read the list of clients 100 times, and said to himself, "Before this month, you're going to buy me ad space."

In the first week, Schott closed deals with 12 of 3 "impossible" clients; in the second week, he closed 5 more deals; by the end of the first month, 12 There is only one customer who does not buy his advertisement.

During the second month, Schott did not visit any new customers. Every morning, as soon as the store of the customer who refused to buy the advertisement opened, he went in and asked the owner there to advertise. Every morning, the owner replied: "No!" Every time, when the boss said "no", Schett pretended not to hear, and then continued to visit. By the last day of the second month, he had said to Schett for 30 consecutive days "No," says the boss, "You've wasted a month begging me to buy your ad, and now I want to know why you're doing it." Schott says, "I didn't waste my time, I am at school, and you are my teacher, and I have been training my perseverance." The boss nodded and said, "I also want to admit to you that I am also at school, and you are my teacher. You You have taught me the lesson of persevering, which is worth more than money to me, and as a token of my gratitude, I will buy one of your advertisements as my payment for your education."

In real life, salespeople tend to be somewhat unwelcome for a variety of reasons.However, when they meet a persistent, humble and polite salesperson, the situation is often different, because they know that a persistent salesperson is not easy to be dismissed, and they often feel admiration for that salesperson. Perseverance and buy his products.

Once, Yuan Yiping was going to meet a boss who was hard to be free and approachable.

"Hello, I am a salesperson of Meiji Insurance Company. I would like to visit the boss of your company. Please make an appointment for me, thank you." The secretary came out after a few minutes, and told Yuan Yiping with an apologetic face, "I'm sorry." , the boss is not here today!"

In desperation, Yuan Yiping had to leave, but when he walked out of the company's gate, he suddenly came back, smiled and asked the guard at the gate, "Sir, I found a very beautiful luxury car in our company's garage, it must be Is it the boss of our company?"

"Yes!" replied the guard.

Therefore, Yuan Yiping decided to stand by the side of the car, waiting for the boss to appear, perhaps because he was too tired, he fell asleep unknowingly.By the time he realized the sound of a car starting beside him, the limousine had already left.

The next day, Yuan Yiping went to the company early to wait, but the secretary still told him that the boss was not there.Realizing that meeting his boss directly would be difficult, he decided to take a "wait and see" approach.

In the next few days, Yuan Yiping always waited quietly, waiting for the boss to appear.Hard work paid off, when the luxury car appeared, Yuan Yiping rushed up at the fastest speed, holding the window with one hand and holding a business card with the other.

"Hello sir, please forgive my reckless behavior, but I have been waiting for you for a few days, and every time the secretary said you were not there. In desperation, I made such a bad move, please forgive me."

The boss immediately stopped the car and asked Yuan Yiping to talk in the car.In the end, Yuan Yiping successfully sold his own insurance.

If you want to become a sales elite, you must have a persistent spirit and a firm belief that you must complete it no matter what. Only in this way will you try your best to contact customers and persuade them to buy your products no matter what.

Sales staff should have the following psychological qualities in the face of rejection from customers:

[1] Overcoming psychological barriers.Timidity and fear of being rejected are common psychological barriers for salespeople.It often manifests itself in: fear of meeting customers when going out to visit, and not knowing how to communicate with customers; unwilling to call customers, worried about being rejected by customers.The most perfect deal lies in shortening the distance with customers, and eliminating customers' doubts by establishing a good relationship.If you can't actively communicate with customers, you will definitely lose the opportunity to make a deal.

[2] In the sales dictionary, there is no such three words as "impossible". In the sales process, as long as you think carefully about the problems you encounter, you will be able to find a solution to the difficulties.

[3] No excuses.Many salespeople always shake their heads and sigh because of their poor performance, thinking that God is unfair to them. In the same company, selling the same product, why can others achieve good performance, but why can’t they themselves? What about the deal?The reason is to find excuses.Therefore, don't make any excuses, and firmly believe that you will be able to achieve good results.

All in all, if you want to be a sales elite, you should understand that no matter what the time is, a strong-willed person can always win the favor of customers.Everyone depends on those who are persevering, persistent, and patient for the cause, and are willing to cooperate with them, because a firm will can produce a firm credit.

Day 1 experience

After you have read the above content, I believe you will gain something, take action, write down your thoughts, and then think about the other points about "psychological qualities that salespeople should have" in actual sales work Need to add?
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(End of this chapter)