as long as i want, i can

Chapter 4 The Four Genes of Success and the Four Mindsets (3)
But it is different for the society in the era of market economy. Modern society is essentially a commercial society, and the ethics of commercial society is profit or loss, which is what we call "gain and loss".Profit is called "gain", and loss is called "loss".Therefore, there may be countless standards for choosing a toilet, but considering that we live in a commercial society, then, the standard will only tend to one, that is "gain and loss"!
We can see it more clearly by changing an example: there are two customers, one is very friendly to communicate with you whether you want to buy, but the possibility of change is very high; the other has a bad attitude, but will buy soon, may I ask Which one would you choose?
Similarly, you have two friends, one is a company executive, but is relatively indifferent to you; the other is a colleague with poor performance, but is very enthusiastic about you.Would you rather spend more time with indifferent corporate executives or underperforming colleagues?
In life, we have countless standards, whichever standard you like, you do it.But the commercial society has only one standard, and that is "gain and loss".You can choose the customer with a good attitude, but the truth of business is that customers with a good attitude usually tend to be volatile when making a purchase decision.The reason is simple, he treats you very well, and he doesn't owe you anything.A customer who has a bad attitude but decides to buy will usually not change, and the reason is very simple. There is only one reason for a bad attitude, and that is that he/she wants to pay you!

What a simple concept of gain and loss!
Similarly, you can choose that enthusiastic but underperforming colleague, but what is he communicating with you?Everyone has two sides, you have a "wolf" side and a "sheep" side.The more time you spend with enthusiastic but underperforming colleagues, the more sheepish you become.Correspondingly, what do indifferent corporate executives communicate with you?The more communication must be the experience of being a manager, and this kind of experience must be rational and indifferent. There is only one reason for his indifference, that is, he is an executive, and the way executives communicate is the friendship of gentlemen, which is naturally as light as water .

The so-called "success", the so-called "achievement", the so-called "happiness", and the so-called "like" are actually different views of different people on the same thing.

We can talk about "what is right and what is wrong", and we can also talk about "what is good and what is bad", but the success logic of the market economy is "gain and loss": the key is not right or wrong, nor good and bad. Bad, the key is "right time", "good time", what we gain; "wrong time", "bad time", what we lose.There is no gain or loss, there is no right or wrong, and there is no good or bad.A dirty toilet or a clean toilet is just a metaphor. "Dirty" and "clean" are actually relative. Everyone has their own standards. A toilet that you think is dirty may be clean in a rural area; a toilet that you think is clean may be a dirty toilet in a foreign country.Everyone's standards are different, and they will come to different standards. It doesn't matter whether it is right or wrong.

who are you?Who should you be?What are you doing?what should you doHere, the key to success is not "who you are", but "who you should be", and the key to success is no longer "what you are doing", but "what you should do".

Likewise, are you happy?Should you be happy?Do you like it?Should you like it?Here, the key to success is not "are you happy", but "should you be happy", and the key to success is no longer "do you like it", but "should you like it"?
Successful thinking starts from gains and losses:

Successful people live humbly because of their interests, and unsuccessful people die because of reasons!
We still have many people who would rather act according to their own feeling system. They would rather walk for 5 minutes to find the legendary clean toilet than go to the dirty toilet immediately!They would rather communicate with the customer with a good attitude and accept without a deal, but they are unwilling to communicate with the customer with a bad attitude who is paying.They would rather communicate with those colleagues with poor performance and listen to those who are enthusiastic and praised for themselves than face the indifferent and rational analysis of senior executives.

The so-called success, so-called achievement, so-called happiness, and so-called liking are actually different views of different people on the same thing. "Willing" is a manifestation of a person's free will, and it is also a person's right. No one will interfere with what you want to do.At the same time, it is also a person's right to make money by enduring the attitude of customers, but no one will force you to endure what you don't want to do!

This is the difference between successful people and unsuccessful people. In a market economy environment of free competition and fair exchange, do you live humbly for profit, or die for reason?This is not a question of right or wrong, it is a question of gains and losses!

Successful thinking is thinking about gains and losses rather than right or wrong.The question we have to ask is not which one is right, but what is gained when choosing a "clean" toilet?When we say that we would rather spend more time going to a clean toilet, from the perspective of gains and losses, we are actually saying: In order to get the same result (going to the toilet), we have to choose those results that make us feel comfortable. This would rather overpay the cost.When such a person employs people, he will have higher requirements for others.In order to achieve the same result, he will use people who he likes, because then he will feel safe and comfortable.

On the other hand, people who use dirty toilets will have lower requirements for people when they use people.To achieve the same result, he will use not only those he likes, but also those he dislikes.Because he is after results, he will even tolerate feelings of insecurity and discomfort.

Then we will clearly understand that the so-called dirty toilet or clean toilet is just a metaphor, where "dirty" means "defective" and "clean" means "perfect".

For example, when you are in contact with customers, you will encounter customers who are rude to you, right?You work in a company, you will encounter dissatisfied bosses, right?Those who can go to dirty toilets say that I want to get results and make money, so I can tolerate the discomfort that customers bring to me; while those who choose clean toilets, most of them will choose not to make money from this customer, and would rather wait. 5 minutes to earn other people's money, although there may be no customers behind, or a customer you don't like.

Similarly, those who like clean toilets, before entering a company, the first thing they want to meet is a boss they like.Those who can't tolerate their boss will mostly choose to leave the company they don't like, although the boss they meet in the next company may be worse; or they meet a good boss, but this company is poor.

When the major premise (market economic system) is correct, please judge right or wrong based on gains and losses.In a market economy, what could be more correct than making money legally?

Act like Buffett:
Never lose money, never, never!
Someone asked Buffett, the "stock god" who has been in the stock market for decades, what is the most important principle as an investor?
Buffett replied:
"Rule No. 1: Never lose money (Rule No. [-]: Neverlosemoney)."

"Rule 2: Never forget Rule 1 (Rule No. [-]: Neverforget rule No. [-]) if you encounter problems."

Once I watched the animal world, and it mentioned that the most basic survival principle of all animals in nature is: every attack may not be successful, but every defense must be successful.Because if you fail to do this, you will pay the price with your life.

So, never lose money!This is the most basic survival principle of a market economy. If you fail to do this, you will be eliminated by the market.Buffett said this: "The stock market, like God, will help those who help themselves, but the stock market is different from God in that he will not forgive those who don't know what they are doing."

But sadly, how many of us understand this?For example, in the subway, you sit there and don't give up your seat to the elderly around you. It seems to be "earning", but do you know what you are doing?Do you know what is the most basic bottom line for your own survival?Is giving up a seat a profit or a loss?Gain or loss?

Of course you might say, what are you afraid of?My boss is not around, he can't see, and my not giving up my seat will not affect my career.

Yes, when you refuse to give up your seat, the boss happens to be around to see it. This kind of situation is unlikely to happen, but if the boss is by your side, you will give up your seat to the old man, but if the boss is not by your side, you will not give up your seat to the old man. This shows that Whether you give up your seat or not is not your principle-this is precisely the fatal point: one way of working when the boss is around, and another when the boss is not around.

In this way, is your life a "loss" or a "profit"?How much achievement will a person who is self-conscious only under the supervision of outsiders have in his life?

So, is it a profit or a loss if you don’t give up your seat to the elderly around you on the subway?This behavior is of course a loss money (losmoney) practice!When you give up your seat, what you lose is the comfort of your body, but what you gain is a principle of doing things—as long as it is worth doing, you have to do it no matter whether there is someone supervised or not.

And according to this principle, how much wealth will you gain in your life?Why do some people play tricks, the boss is in one way, and the boss is not in another?The reason is simple, they violated the second principle of Buffett: "Never forget the first principle"!
04 Swapping genes
When did selfishness become a virtue?
Principle of the rich:

Want to take advantage?Let others take advantage first I remember reading such a story when I was a child.

The story is that a king in ancient India planned to reward the inventor of chess—the prime minister Dail. I abdicated. Now reward you with property, what do you want?"

The prime minister knelt in front of the king and said: "Your Majesty, please give me 1 grain of wheat in the first cell of this chessboard; two grains in the second cell, and 1 grains in the third cell." grains, if this goes on, every small square will be twice as large as the previous one. Your Majesty, reward your servants with the grains of wheat that fill the 2 squares of the chessboard!"

The king graciously granted the chancellor's request, and he ordered a sack of wheat to be brought before the throne.

The work of counting the grains of wheat begins.Put 1 grain in the 1st grid, 2 grains in the 3nd grid, 4 grains in the 20rd grid... Before reaching the [-]th grid, the bag is already empty.Sacks after sacks of wheat were brought before the king, but the number of grains increased so rapidly, one grain after another, that it soon became apparent that the king would not be able to fulfill his promise even with all the wheat in India. A promise made by the prime minister.

How many grains of wheat does this wise prime minister want?
Everyone knows that this growth method is called "geometric progression growth".The characteristic of geometric progression growth is that the number at the beginning is not too large, but after that, it will be frighteningly large.For example, when the wheat is piled up to the third square, there are only 3 grains, and when it reaches the fifth square, there are only 5 grains, but when it reaches the 32th square, it is so big that you can hardly imagine. How much is that?
Let's put it this way, when it reaches 64 grids, the number written directly is 140 trillion liters.If a granary with a width of 4 meters and a height of 4 meters is built to store these grains, then the granary will be 3 million kilometers long, which can circle the earth's equator 7500 times, or make a round trip between the sun and the earth.

The market mechanism is such a growth mechanism. The name of each grain of wheat is "personal interest", or in layman's terms, "selfishness".The name of each grid is "Exchange".Adam Smith more colloquially called this grid the "invisible hand".People exchange what they want through currency, one person passes two, two people pass four, four people pass eight, eight people pass 4, this growth is geometric progression growth, each person Interests are like wheat, if placed in the grid of "exchange", there will be astronomical growth!

"Personal interest" or "selfishness" is a vice in a closed environment, just like all the grains of wheat are in one grid, because if one person wants to enter, it means that the other person must lose.In an environment without exchange, any behavior that seeks self-interest will hurt others.

But with many grids, the exchange situation is different. In the case of exchange, if a person wants to get something from someone else, he can get it in another grid and exchange it with his own stuff.Selfishness is a vice in a closed environment, but a virtue in an open exchange environment.This virtue is reflected in a great spirit of customer value: we want other people's things, so the first thing is to understand others and see what others need.You have to give what others want before you can exchange what you want from others.

Value is realized by exchange, and production for exchange is the rule of market economy.Customers are behind the exchange, and your work is valuable only when customers gain value.This is the great spirit of market economy.Here, exchange is not only a way to obtain wealth, but also a state of mind to survive.

Do you want to get what you want?Then you provide what others want!
Want to take advantage?Let others take advantage first!
do you want to be happyMake others happy first!

Want to gain self-esteem?Let others have self-respect first!

Want to be followed?Then serve and sacrifice first!
The principle of the poor:

Why are hardworking people not necessarily rich?
The logic of a business society is actually the logic of a team.Organizations are mutually beneficial in nature. If a person wants to become an organizational leader, he must understand this organizational principle, otherwise he does not know the way of leadership—to take what you want, give it first.For example, as far as the company is concerned, the relationship between the company and its employees is essentially a mutually beneficial relationship. What does the company exchange with its employees?is wages or remuneration.So what do employees exchange with the company?Yes, performance.

In the sense of exchange, "performance" is not only the employee's measure of self-worth, but also the company's investment in the employee obedience system.

That is to say, the commitment and compliance of employees is a costly behavior. Before we provide the results that employees want, we cannot use power to get employees to obey.From this we have also discovered the most important trait of a successful leader: When managing a company, if employees' "self-interest" and "selfishness" are not put first, and they don't care about the interests of employees, why should employees care? your interest?

If this conclusion is true, (of course, this conclusion must be true), then we suddenly found that when managing the company, we are prone to make a mistake - that is, we do not know how to manage the interests of employees, which leads to the lack of motivation of employees.This is because we don't understand that a person's real interests need to be obtained through exchange.To help employees understand this is to help them transform their own interests into common interests through exchange!

This is the "principle of the poor" in the market economy: the reason why you are poor is not that you are not hardworking enough, but because you are largely not working hard for results or for the benefit of others.In a market economy, where do benefits come from?Not from my own diligence, but from the recognition of customers.Because the labor value is determined by the customer, the person who thinks about the customer is the one who makes the most profit.

Both the poor and the rich come from a simple logic: exchange!The mentality behind the exchange is actually a win-win mentality.It's not that you win and I lose, nor that I lose and you win, but a win-win situation.This is clearly a mentality premised on customer value.Therefore, among the four genes, customer value should be the core gene, and altruism is self-interest, no one suffers a loss because of this, and all parties win-win.This is the gene that any successful person must have in the market economy!
(End of this chapter)