Superstars start with variety show hosts

Chapter 278 Opening a New World, the Existence of Milestones

On October 10th, the advertising invitation for readers of the CCTV Variety Channel arrived as scheduled.

As a freshly released reading + talk show, this time the investment promotion has gathered local and many big advertisers in Beijing.

"Long Reader" has a unique slogan of "reading to know people, reading to understand life, and reading to make me happy", which has attracted investment.

Dong Qing, the newly promoted hostess of CCTV, and Luo Yiming, the hottest variety show host of Satellite TV, will work together.

Luo Yiming is the producer and Dong Qing is the host.

The two will have other collaborations on the show.

This is a bit of information disclosed by Reader Merchants.

In each of the twelve issues of "Long Reader", a "star" or "celebrity" will be invited to participate in the program, share their reading, and share their life.

The program starts with reading, but it is actually a summary of the successful life of "stars" and "celebrities". Reading has brought changes to his life, thereby promoting knowledge and culture, and the importance of reading to life.

After the investment promotion meeting started, the person in charge of CCTV first gave an overview of the reader's program.

And next, Luo Yiming informed advertisers and readers about the general format of the program at the Merchants Meeting.

Dong Qing announced the specific launch time of the program, and confirmed that the reader will be broadcast on CCTV Variety Channel at [-]:[-] p.m. on Saturday night next month.

After some of the foregoing, the follow-up is that advertisers compete to bid.

At today's investment promotion meeting, all business representatives are very powerful.

The quality of CCTV's programs is guaranteed, so whenever CCTV's programs are released, businessmen will flock to them and fight for their scalps.

Elion, Mengniu, BAIC Group, PepsiCo, Peacebird Clothing, Li Ning Clothing, several big advertising companies started, and the naming fee has soared from 3000 million to 6000 million.

After Elion and Bulls offered their naming prices of 7000 million and 500 million respectively, the scene encountered the first period of silence.

The naming fee of 500 million is already a sincere offer.

Facing the price of Bulls, other advertisers need a little confidence to support them to increase.

At the beginning of the show, Luo Yiming and Dong Qing had imagined how much the title fee would be for the readers.

Including yesterday's discussion at the Guanyuan Theater, Luo Yiming told Dong Qing very seriously that he would get a [-] million naming fee for this show.

Dong Qing would be puzzled, how the reader's program gave Luo Yiming such confidence.

Because, apart from the Spring Festival Gala, there is no variety show on CCTV that has this kind of vigor.

Facing the current situation, Dong Qing looked at Luo Yiming with a smile. She didn't speak, but from her eyes, Luo Yiming read the message deep in her heart.

Dong Qing specified that he felt that he couldn't get [-] million by himself!

Facing the silent investment invitation scene, Luo Yiming put away the smile on his face, and said, "Hi everyone, as the producer of this program, I think I need to say a few words."

"The reader's program is different from any variety show that exists online. Although it is a program with interview content, this program pays more attention to reading and reading aloud."

"By combining personal growth, emotional experience, background stories and masterpieces handed down from generation to generation, select beautiful words and read the value behind the words with the most plain emotions."

"The reader's program aims to achieve the role of culturally infecting, inspiring, and educating people, and to show the emotions of real people with flesh and blood."

"It's true that we are a business pursuing profits, but we are also a social enterprise, and we have the responsibility to promote positive energy for the society. Of course, if I say this, you will think that the readers only need you to pay."

"Actually, the Reader program is my favorite program so far."

"Before the program is officially launched, CCTV and I will promote the program together. I will also make a sincere promotional short film. I think with CCTV's ratings and my production level, you should have confidence that this program will be popular in the future. Before it airs, it will attract enough attention.”

"Having said so much, I think enough is enough. For this program, our minimum threshold for the exclusive naming fee is [-] million. If it does not reach [-] million, all the advertisers who come to our investment fair today will not get it. This title."

"As for the number of sponsorships, I believe everyone is familiar with my program. I will only give three, each with at least 2000 million, and the one with the most will win the bid."

"Okay, I think that's all I want to say. Regarding the details of the program and the specific stars invited by the program, I will not announce it for the time being. But after the official website of CCTV Reader is launched, it will be released one after another. The last sentence , I can guarantee that the reader will never let you down."

With confidence.

Facing these business representatives, Luo Yiming gave a very willful speech, which made the CCTV bigwigs sitting next to him feel a little overwhelmed.

Dong Qing is a well-known mouthpiece of CCTV.

But today she had to admit that Luo Yiming's hosting skills were not inferior to hers.

As a reader, Dong Qing has feelings for this program, but until today, Luo Yiming's introduction made Dong Qing understand the true meaning of reading aloud.

One billion.

Dong Qing felt that compared with the value he could create, it might not be much...

Yili, Mengniu, BAIC Group, and Master Kong are all top [-] domestic companies, and PepsiCo is even an international giant.

Including the other advertisers present today, in fact, they are not short of money in terms of naming.

All the time...they were just beating the drums.

After all, this reading and reading program is not like other variety shows, they have a clear point of view.

A variety show like Reader, turning boring reading into a show?Whether the audience will buy it, they all have question marks.

Everyone in front looked blank, just looking at the CCTV platform and Luo Yiming's word of mouth.

But after Luo Yiming spoke, the advertisers began to whisper to each other that this program might really open up another new world.

Who is Luo Yiming?

He is a gold medal producer in the Mainland.

He created three ace variety shows.

What's more... I heard recently that he is still gaining popularity in Taipei.

It set a new record for Taipei programs.

At present, the records of domestic variety shows are his, and the records of variety shows in Taipei are still his.

With Luo Yiming around, it's worth throwing out [-] million just for this name.

The representative of Pepsi has collaborated with Luo Yiming on two programs, and she knows Luo Yiming's character best.

If he doesn't comment, the life and death of the show may be up in the air.

But he showed a strong and confident program, and with the help of CCTV's channel, this reader will definitely be another milestone in the variety show industry.

(End of this chapter)