1000 Business Lessons Every Businessman Must Know

Chapter 12 Registering a company: implement every step well (1)
[-]. Give the company an appropriate name
085. Principles for application for registration of company name

According to relevant regulations, when a company is registered, the company name should pay attention to the following principles:

1. The company name shall not contain the following words:
(1) Harmful to the national and social public interests;

(2) May cause deception or misunderstanding to the public;

(3) Names of foreign countries (regions) and international organizations;
(4) Names of political parties, party, government and military organs, mass organizations, social groups, and military numbers;

(5) Foreign characters, Chinese Pinyin letters, and Arabic numerals;

(6) Prohibited by other laws and administrative regulations.

2. The company name should use Chinese characters that meet national standards.

3. The legal person name of the company shall not contain the names of other legal persons, unless otherwise stipulated by the State Administration for Industry and Commerce.

4. The company name must not contain another company name.The name of a branch of a company shall be named after the name of the company to which it belongs.

5. Only one company name shall be indicated on the company business license.

6. If the company name has any of the following circumstances, it will not be approved:

(1) It has the same name and trade name as a company in the same industry approved or registered by the same industry and commerce administrative authority, except for those with investment relationship;

(2) It is the same as the original name of other companies whose name has been changed within one year;
(3) It is the same as the name of the company whose registration has been canceled or whose business license has been revoked for less than 3 years;

(4) Other violations of laws and administrative regulations;

7. If the company name needs to be translated into a foreign language for use, the company shall translate and use it by itself in accordance with the principle of text translation, and does not need to report to the administrative department for industry and commerce for approval and registration.

§§§ Step [-]: Receive and fill in the "Name (Change) Pre-approval Application Form" and "Investor Authorization Opinion" after consultation, and prepare relevant materials at the same time;

§§§ Step [-]: Submit the "Name (Change) Pre-approval Application Form", several alternate names and related materials, and wait for the name approval result;
§§§ Step [-]: Receive the "Notice of Pre-approval of Company Name".

086. Common types of company names

The naming of the company should follow commercial principles and be named according to its own business projects, products, and consumer objects.

1. Use place names as company names, such as Changjiang Company, Huanghe Group Company, Taishan Group Company, Jialing Motorcycle Company, Pearl River Group Company, Zhangjiajie Tourism Company, Ejue Mineral Spring Drinking Company, etc.This kind of naming is more common in Chinese companies.

2. Use auspicious and social favorites as company names, such as Nanjing Panda Electronics Group Company, Monkey King Electric Welding Company, Chunlan Group Company, Pegasus MSG Company, Hongmei Camera Factory, Jinlu Group Company, Haima Furniture Store, etc.

3. Choose rich and dignified words as the company name. Such company names can be divided into two types: implicit and straightforward.The more straightforward company names try to show their extraordinary style, such as Goldlion, Yinlilai Company, Fushen Company, Fuguiniao Leather Shoes Company, Xiaobawang Computer Company, Royal Resort, Emperor Hotel and so on.The implicit ones include Hongdu Film Company, New Era Guangsha, Tianlong Sofa Factory, Giant Tree Garment Company, Gaoya Silk Textile Co., Ltd., etc.

4. Choose a name with a strong traditional commercial flavor as the company name. Such names were most popular in China in the old days.Such as Yuanfeng Bank, Daqing Yuan Bank, Fukang Bank, Shunkang Bank, HSBC Bank, Ruikangsheng Pigment Bank, etc.The names of such companies are mostly composed of Chinese characters with auspiciousness and auspiciousness, which means auspicious operation and production.

5. Choose a modern name as the company name Some companies pay attention to choosing a modern name in order to conform to the trend of the times and cater to the aesthetic taste of modern consumers. Such names generally give people a foreign feeling and a commercial taste , with a sense of fun.Such as Lufthansa Commercial Building, SEG Mall, Parkson Group, Xiehe Group, Majestic Hairdressing, Haiyun Fitness Center, Oris Cosmetics Company, Maxam Cosmetics Co., Ltd. and so on.

In addition, borrowing from foreign language transliteration, more and more companies use foreign names. Many names only pay attention to the gorgeous meaning of the surface of the characters, and are composed of several modern characters. As for the meaning of the name, it is no longer given. Notice.This kind of company name will eventually lose its cultural connotation and become a symbol.

087. The name should be concise, unique and lasting

To register a company, you must first name the company. For a new company, choosing a good name is very important.Confucius said: "If the name is not correct, the words will not be smooth, and if the words are not smooth, things will not be accomplished."

Simply put, there are three basic principles that must be followed when choosing a name for a new company.The three basic principles are: simplicity, uniqueness, and persistence.

1. Concise

Conciseness is for rememberability, and names that are hard to remember or difficult to remember are bad.When your business partner wants to call you, he picks up the phone, but he can't remember the name of your company. He can only ask others: what is the name of that company.If this happens, it will be troublesome. Many business opportunities may be missed because of a hard-to-remember company name.

2. Unique
Such as "Wahaha", "Backgammon", etc., are very unique.The former was named Wahaha because it started as a children’s beverage and food product, which makes it clear at a glance; name.There are also "Old Godmother", "Tibetan Girl" and so on.Small entrepreneurs should pay special attention to this point. Since you can't spend so much advertising money to gain fame, you might as well choose a better name for the company from the very beginning.

3. Lasting
It is difficult to achieve long-lasting names in modern society, such as "Tongrentang", "Ruifuxiang", "Wanglaoji", etc., have been used for hundreds of years, because the business forms of their era are relatively simple, and their The main business has not changed for hundreds of years, like Rentang has been making medicine for hundreds of years, Ruifuxiang has been selling silk and satin, and Wanglaoji has been selling herbal tea.Just like Lenovo, although the Chinese name has always been Lenovo, the English name is changing.

[-]. Choose a good location for the company

088. The importance of the choice of company location

Everyone who does business knows the importance of location. Choosing the right location has virtually laid a solid foundation for your business building.On the contrary, even if you have very good management skills, the business may not do well.

The importance of the choice of company location is reflected in the following aspects.

1. Its investment amount is large and the period is long, which is related to the company's development prospects

Whether the company's office space is leased or purchased, once it is determined, a large amount of capital investment is required to build the company.When the external environment changes, it is not possible to make corresponding adjustments to business elements such as people, money, and materials. Only by in-depth investigation, careful consideration, and proper planning can a better choice be made.

2. It is an important basis for formulating business objectives and business strategies

Different regions have their own characteristics that are different from other regions in terms of social geographical environment, population and traffic conditions, municipal planning, etc., which respectively restrict the source of customers, characteristics of the stores in their area, and the company's management of commodities, prices, and promotion. Selection of sales activities.Therefore, when determining business goals and formulating business strategies, the characteristics of the area where the store is located must be considered, so that the goals and strategies are more realistic.

3. An important factor affecting the economic benefits of operation

Proper site selection means that it enjoys a superior "geographical" advantage.Among the stores in the same industry, if the scale is the same, the composition of goods and the level of business services are basically the same, they will have a greater advantage.

4. Carry out the principle of customer convenience
From the perspective of saving customers' time and costs, the location is superior and the needs of customers can be met to the greatest extent. Otherwise, customers' trust and support will be lost, and the company will lose its foundation of existence.

089. Basic principles of company location selection

No matter what your business is, business location is very important.Facts have proved that in the issue of company location, the qualitative issue of location is very important, and the following principles are usually followed:

1. The cost principle of company location selection

The company is first and foremost an economic entity, and economic interests are important to the company no matter when and where.The fixed cost at the initial stage of construction, the variable cost after it is put into operation, and the annual income after the product is sold are all related to the site selection of the company.

2. The principle of gathering talents for company location selection

Talent is the most valuable resource of a company, and choosing a suitable company address is conducive to attracting talents.On the contrary, due to the inconvenience of employees' life caused by the relocation of the company, the fact that the loss of employees often occurs.

3. The principle of proximity to users in company location selection

For the service industry, almost without exception, this principle needs to be followed, such as bank deposits, post offices, movie theaters, hospitals, schools, all stores in the retail industry, etc.Many manufacturing companies are even building factories close to consumer markets to reduce shipping costs and waste.

4. Long-term development principles for company location selection

Company site selection is a strategic operation and management activity, so strategic awareness is required.The site selection work should take into account the rational layout of the company's productivity, the development of the market, and the acquisition of new technologies and ideas.In the context of the current era when the world economy is becoming more and more integrated, it is necessary to consider how to facilitate participation in international competition.

The location of the company should be based on the above basic principles, starting from the fundamentals, making a comprehensive analysis, so as to spend the least amount of money, choose the most suitable place, and earn the most money.

090. Characteristics of an Excellent Geographical Location

An excellent geographical location should have the following six characteristics, generally at least two, if you have all of them, it will be called a golden treasure.

1. Areas with high frequency of commercial activities
In the downtown area, business activities are extremely frequent, and the company's turnover must be high if it is located in such an area.Such a place is a place where every inch of land is worth every inch of gold.

2. Areas with high population density
The places where residents live together and where the population is concentrated are suitable places to set up shops.Where populations are concentrated, people have a great variety of needs for commodities.If a company can be located in a place like this and focus on meeting people's needs, it will definitely prosper.

3. Facing streets with high traffic

The store is located on the street with the most traffic, which can make shopping more convenient for most people.

4. Areas with convenient transportation
For example, at the station where passengers get on and off the most, or near several major stations, you can also set up shops in streets where customers are within a short walking distance.

5. Close to places where people gather
Such as cinemas, parks, playgrounds, dance halls and other entertainment venues, or near large factories and institutions.

6. Neighborhoods where similar stores gather

A large number of facts have proved that for those stores dealing with shopping and durable goods, if they can be concentrated in a certain area or block, they will be more able to attract customers.From the customer's point of view, the large number of stores means that the goods are complete, which can be compared for reference, and there are many choices. They are not afraid of unreasonable prices. It is a natural choice when shopping.Therefore, entrepreneurs do not need to be afraid of competition. The more peers there are, the more popular they are, and the better their performance will be, so there will be more and more stores.Various professional streets have been formed in many cities. For example, in Guangzhou, you have to go to Beijing Road to buy clothes, and Haiyin to buy electrical appliances.

091. Neighboring with successful companies in the industry

Regarding the selection of business locations, in addition to considering the entrepreneur's own factors and current environmental factors, it is also necessary to understand the future development plan of a place, such as traffic development plans, social development plans, and commercial district construction plans, so as to avoid losses. At the same time, it is necessary to understand the trends of peer competitors.

(End of this chapter)