One Piece of Food

Chapter 421 Sudden Crisis Drop (Part 2 of Guarantee)
On April 4, Ruan Pingyong's Yipinju franchise store located in a downtown commercial district of Rongcheng City, Tianfu Province opened its doors early in the morning and started business.

Ruan Pingyong had cooked the congee with preserved eggs and lean meat at the chef's level early in the morning, and cooked the rice. Waiting for people who eat fried rice to come, he will fry fried rice of various grades for customers to eat.

Rongcheng City in Tianfu Province is a relatively lazy inland city. Although the economy is very developed, the pace of life of the local residents cannot be compared with that of the coastal area or the neighboring Yuzhou City.

Of course, this is just the way of life of the local indigenous people.Because they have real estate, a facade, can rent out, and have a stable income, they can naturally be lazy.But for those who are working hard in Chengdu from other places, they still have to work from dawn to dusk.

Just like the capital city, as long as a local has two houses, he is a rich man.As for outsiders, they have to work very hard to survive there.

However, generally speaking, Rongcheng City in the early morning is not as lively as Yuzhou City.

Therefore, from 6 am to 8 am, Ruan Binh Dung's business is not very good.Only a dozen hard-core foodies who have been paying attention to Yipinju came early in the morning to taste Yipinju's preserved egg and lean meat porridge or fried rice with minced meat and eggs.

Although Ruan Pingyong knew the living habits of Chengdu residents, he was still a little worried when he saw this situation.After all, he invested more than 300 million yuan, which is very different from those stores that only invested hundreds of thousands or more than one million yuan.

After 8 o'clock, Ruan Pingyong's relatives and friends who were free gradually sent flower baskets to congratulate him on his grand opening.At the same time, Zuo Bohao also appeared in his store and sent a pair of flower baskets on behalf of Yipinju head office to congratulate him on his successful opening.

Because Zuo Bohao drove to Rongcheng City on the first day, he was able to send a flower basket to Ruan Pingyong's store to congratulate him at 8 o'clock in the morning.

It was also after 8:[-] when Zuo Bohao arrived at the store, and Ruan Pingyong's business finally started to explode.

After all, Rongcheng City is the capital of Tianfu Province and the leading big city in the west.Moreover, it is far away from Mae Tan, and many foodies in Rongcheng have only heard of the name of Yipinju from Weixin or the Internet, but they have never been able to taste it and have a good time.

Now that Ruan Pingyong's Yipinju franchise store has opened in Rongcheng City, they naturally want to come to see how delicious Yipinju's sky-high food is.

Moreover, Ruan Pingyong's restaurant is not a single kind of food, but two kinds.Therefore, the attraction to foodies will undoubtedly be strengthened a lot.

As for why everyone didn't come until after 8 o'clock, it was naturally caused by habitually waking up late.For many people who work in regular units in Chengdu, it is difficult for them to get up before 8 o'clock in the nine-to-five job.

Moreover, some people who are close to the unit may not get up until 08:30.

Ruan Pingyong chose the location of the facade, and there is also a steamed bun shop just a few shops away.Therefore, customers who eat preserved egg and lean meat porridge can also buy steamed buns or steamed buns first, and then drink porridge while eating steamed buns and steamed buns.

As for those who have more time, or those who are not office workers, many of them naturally choose to cook freshly fried rice with fried rice with fried meat and eggs. What's so delicious about it.

Naturally, Ruan Pingyong's craftsmanship did not disappoint everyone. It really made these customers who came to taste Yipinju's sky-high priced food on the first day of opening come full of expectations and leave with smiles on their faces.

Ruan Pingyong’s three grades of fried rice with minced meat and eggs, plus chef’s grade preserved egg and lean pork porridge, are sold from 6:19 in the morning to [-]:[-] in the evening before closing.

On the first day of opening, there is a [-]% discount, and it is the capital of Tianfu Province. In addition, many food lovers have only heard of the name of Yipinju, and have never tasted it.

Therefore, the sales volume of this day exceeded Ruan Pingyong's psychological expectation, which made his worries in the morning vanish.

On the first day of opening on April 4, the sales volume of Ruan Pingyong's Yipinju franchise store reached more than 8 yuan, breaking the record of more than 4 yuan for the franchise store in Jingjianbo, Chengzhong District, Yuzhou City.

It is worthy of being Rongcheng, the provincial capital of the Land of Abundance, and its consumption potential is comparable to that of Yuzhou City.

Even if the factor of Ruan Pingyong's extra preserved egg and lean meat porridge is excluded, the consumption potential of residents in Rongcheng City is probably not far from that of Yuzhou City.

When the news came back to Yipinju, Rao Mingyang was naturally very happy. While asking Ai Songkang to issue a congratulatory notice, he told the news to the franchisees who were learning cooking from him.

Everyone saw that Ruan Pingyong's franchise store was so profitable, with a turnover of 4 on the first day of opening.Calculated in this way, in the future, there will be no problem with a daily turnover of 500 to 300, and a yearly turnover of [-] million, and it will be no problem to make a profit of [-] to [-] million.

This amount of profit is still very shocking and attractive to investors like them who only have a small fortune.Therefore, everyone studied cooking more seriously and worked harder.

However, Rao Mingyang was happy too early.

On the morning of April 4, when the first-day business data of all franchisees that opened on April 9 were reported, even Zhou Xianying and Zuo Bohao, who had already returned to Mae Tan, were dumbfounded.

Franchise stores in several other provinces are doing well, but the franchisee named Liang Zhishan in Chuncheng City, Southern Yunnan Province, opened a Yipinju franchise store in a central urban area in Chuncheng City, and the sales data on the first day was less than 5000 yuan.

You know, he paid 200 million tuition fees, and he learned the cooking skills of bamboo rice at the level of a chef.

Moreover, his annual franchise fee was quite high, which made him stand out among more than a dozen investors in southern Yunnan province who chose chef-grade bamboo rice or fried rice. He was selected by Yipinju and became the first franchisee of Yipinju in southern Yunnan. store qualifications.

However, this first-day turnover data is too miserable, right?

On the first day of its opening, it attracted a lot of attention, and it even offered a [-]% discount. It was still a chef-level bamboo tube rice, and it was the only franchised store in southern Yunnan Province. The usual turnover data of bamboo rice franchise stores is flat.

After the first day of opening on April 4, there is no 8% discount, and the attraction to the public is even lower. Isn't it going to drop to the level of two to three thousand yuan a day?
This turnover, the total turnover is only 80 million in a year, and the profit is only 50 million.For Liang Zhishan, who invested more than 200 million yuan, the investment was definitely a failure and he encountered Waterloo.

For Yipinju, it is also a very serious crisis.

If this news breaks out, who will dare to spend more than 200 million yuan to invest in Yipinju's food project in the future?
So much money has been invested, and you have to work hard to learn cooking skills and cook by yourself every day. As a result, not only do you not make money, but you also lose money. Is Yipinju worth joining?
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(End of this chapter)