One Piece of Food

Chapter 422 The Source of the Crisis (Part 3 of Guarantee)
As far as Yipinju's continued hot investment situation is concerned, Liang Zhishan's Waterloo on the first day of the franchise store's opening undoubtedly poured cold water on Rao Mingyang and others, and became the most serious crisis for Yipinju.

If it is not handled well, the golden body established by Yipinju will be broken.

Originally, I wanted Ai Songkang to continue to release the first-day turnover data of each franchise store to attract more investors to apply for franchise.

As a result, there was a franchise store with such a low turnover on the first day, how dare Rao Mingyang release the data?

Therefore, the opening data of this batch of franchise stores only released the news that the first-day turnover of the franchise store in Ruan Pingyong, Rongcheng City, Tianfu Province exceeded 4, which attracted countless investors to go crazy.

However, the other 8 franchise stores have not been announced.

While those investors who were paying attention to Yipinju were frantically discussing the first-day turnover data of Ruan Pingyong's store, Rao Mingyang, Zhou Xianying, Zuo Bohao and others were also nervously discussing the crisis of the franchise store in southern Yunnan province .

First of all, it was natural to find the employee of the franchise department who participated in the opening ceremony of Liang Zhishan's franchise store and ask him what he saw and heard during the opening ceremony.

According to the employee's account, he represented the headquarters of Yipinju to participate in the Yipinju Bamboo Rice Franchise Store in Liang Zhishan, a district of Chuncheng City, southern Yunnan Province, and only stayed in the store for 2 hours.

Entered the store at 8:10 am, sent a flower basket, congratulated Liang Zhishan on the grand opening, then ate a bamboo rice, left there at [-]:[-], and returned to Mae Tam.

He didn't know the business situation behind.

However, as shown by the data reported by Liang Zhishan, during the 2 hours he was present, there were indeed very few customers, and few people came to the door.Moreover, several of Liang Zhishan's own friends entered the door.

Of the turnover of more than 5000 yuan, it is estimated that half of it was contributed by Liang Zhishan's friends.

Therefore, the actual turnover data of this Yipinju franchise store in Chuncheng City, Southern Yunnan Province may be even lower.

Hearing this, Rao Mingyang, Zhou Xianying, Zuo Bohao and the others all sank in their hearts.

They originally wanted to hope that Liang Zhishan would play a joke on them, so they reported a dismal number as a joke.

However, according to the report of his employees, it is clear that this data is real, and Liang Zhishan is not joking with them.

Zhou Xianying frowned, and suddenly asked: "How does Liang Zhishan's rice in bamboo tubes taste? Does it have the appropriate taste, and did you cut corners?"

The employee shook his head resolutely and said: "There is no cutting corners, the taste is exactly the same as Mr. Rao's."

Zhou Xianying said: "That's strange, how could such a situation happen?"

After the employee went out, when the three of Rao Mingyang were frowning and thinking about why this happened, Wu Yan opened the door and came in and said to Zhou Xianying, "Mr. Zhou, the number of Liang Zhishan from Southern Yunnan Province."

Zhou Xianying nodded, Wu Yan withdrew, Zhou Xianying picked up the extension phone on the desk and answered.

Then, Liang Zhishan's voice came from inside: "Mr. Zhou, I'm Liang Zhishan. I have asked someone to investigate the reason why my store failed to open yesterday."

Zhou Xianying was overjoyed and asked, "Boss Liang, what's going on?"

Then, Liang Zhishan told Zhou Xianying the reason he investigated on the phone.After talking for more than ten minutes, I hung up the phone.

Seeing that Zhou Xianying hung up the phone, Rao Mingyang hurriedly asked: "Did Liang Zhishan say that? What's the reason?"

Zhou Xianying nodded, and said: "He said that the investigation has been clear, and it is the owners of more than a dozen other bamboo rice restaurants in Spring City who are cooperating to play tricks!"

"After Yipinju announced that he had won the bid, many Spring City residents were looking forward to Yipinju's bamboo-tube rice. After all, bamboo-tube rice is a delicacy in southern Yunnan, and there are many people who love bamboo-tube rice."

"However, during the period when Liang Zhishan was learning cooking and decoration with you, those local bamboo rice restaurant owners were instilling some unfavorable information about Yipinju to their customers."

"Because the bamboo-tube rice itself is a delicacy in southern Yunnan Province, most of the customers who are looking forward to Yipinju bamboo-tube rice usually like to eat bamboo-tube rice. Therefore, before the opening of Yipinju Chuncheng store, they will also eat in other bamboo-tube rice. Eat at a restaurant."

"Thus, those bosses and their employees intentionally or unintentionally instilled in the customers that the bamboo tube rice is a delicacy in southern Yunnan province, and Yipinju is from Qianzhou province. Therefore, the bamboo tube rice in Yipinju belongs to Dongshi imitation. No matter how tasteful it is Well, it’s definitely not authentic, but they just learned a little bit to use their ethnic minority cuisine to gain attention and make high profits.”

"100 yuan, 200 yuan, 400 yuan a piece of bamboo rice, it is definitely a black shop, and it is extorting customers' wallets!"

"So, as a native of Southern Yunnan Province, you should resist the invasion of foreign delicacies that look exactly like bamboo rice in Southern Yunnan Province, but are actually just imitations."

"It took more than half a month from Liang Zhishan to learn cooking skills from you in Mae Tan, to renting the storehouse and decorating it, until it opened yesterday. Those customers who usually like to eat bamboo rice are affected by those remarks. gone."

"So, when Liang Zhishan's franchise store opened yesterday, not many people went there at all!"

"Moreover, in order to crack down on the Yipinju franchise stores in Chuncheng City, all the bamboo rice restaurants in Chuncheng City gave a [-]% discount yesterday, which is lower than the opening discount of Yipinju franchise stores."

"Not only that, the Yipinju franchise store only offers a [-]% discount on the opening day, and then the original price will be restored. However, those local bamboo rice restaurants have a [-]% discount for three consecutive days, and there will be a [-]% discount indefinitely after that. Liang Zhishan's Yipinju franchise store collapsed and withdrew from the Chuncheng bamboo rice market."

"Liang Zhishan said that he originally wanted to sue the restaurant owners for defamation. But he asked a lawyer and said that they didn't leave any evidence, just word of mouth."

"And, more importantly, they didn't say any obvious slanderous things about Yipinju, such as the ingredients of Yipinju were unqualified, there were illegal additives, etc. They just said that Yipinju was not authentic, and that people from other provinces imitated bamboo tubes from southern Yunnan province. It’s just using the xenophobia of the locals to call on the locals to boycott.”

"Authentic is not authentic, there is no way to tell! Moreover, from a geographical point of view, Yipinju did enter the market in South Yunnan Province from Qianzhou Province. It is indeed an outsider, and there is nothing wrong with it. This kind of lawsuit will not be handled by the court. !"

"As for discounts, it is a normal business competition behavior, and no one has any reason to let others not discount."

"Where customers eat is their own freedom. No one can force others to come to Yipinju to eat."

"So, Liang Zhishan has no choice! He hopes that our head office will find a way to help him solve this crisis. Otherwise, his huge investment will fail, and the brand image of Yipinju will also be damaged. It will be difficult for everyone!"

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　The third update on March 3th
　　
　
(End of this chapter)