One Piece of Food

Chapter 425 Advertising Plan (Guaranteed Part 3)
In the next two days, advertising companies from Qianyang, Yuzhou City, Tianfu Province, Xiangtan Province, and even Shanghai City and Kyoto came to bid, showing their strength and providing their planning proposals.

On April 4th, the ten franchisees who learned cooking skills from Rao Mingyang left and took Tian Laosan's decoration construction team back to decorate the facade.

At the same time, at noon, a well-known advertising company from Yuzhou City was jointly recognized by Zhou Xianying, Zuo Bohao and Fu Jiayu.Rao Mingyang also went to confirm it, and Rao Mingyang also felt that this advertising company was very powerful.

The historical achievements they have shown, many advertisements are placed nationwide, they have media contacts, and the advertisements are excellent enough.And their base camp is in Yuzhou City, and they are very familiar with the media relations in the southwestern provinces.

Therefore, on the afternoon of April 4, Yipinju Company announced on the Weixin official account and website that the winning bidder had already been selected, and the well-known advertising company in Yuzhou City was responsible for the production and delivery of the advertisement for Yipinju. , promotion, and all that stuff.

Other advertising companies that did not win the bid, and those who had just received the news and had not had time to rush to Mae Tan, could only sigh, and then looked for other businesses.

At the same time, also on the night of April 4th, Rao Mingyang's accumulated achievement points increased by another 12 points, reaching 1 points.

This time, it only took 8 days, which may be related to the opening of the franchise stores of Ruan Pingyong and Jia Linhui, as well as this advertising bidding.Make Yipinju more famous, and the time needed to accumulate 1 achievement points is shorter.

In this lottery draw, Rao Mingyang still did not use the lucky aura of the lottery draw.Sure enough, it was another useless thing.

After this lottery draw, Rao Mingyang decided that he would no longer use 1 achievement points for lottery draws.

Anyway, with the passage of time, Rao Mingyang's accumulation of achievement points is getting faster and faster.

After a while, once the advertisements in the six provinces and cities plus the Internet are launched, the popularity of Yipinju will definitely increase a lot.Rao's famous achievement point accumulation speed must be improved a lot.

Next time, he will accumulate 40 achievement points, and draw a lottery when the balance of achievement points reaches 10.

According to the rules of the system lottery draw, if you use 10 achievement points to draw a lottery, you can [-]% get special prizes and above.And if you add the lucky aura of the lottery, you can also upgrade to one level, and you can be sure to draw prizes above the royal chef level.

It can be said that most of the prizes above the royal chef level are useful.

On April 4, the advertising company from Yuzhou City began to make advertisements.

Next, in the process of the advertising company making advertising videos, pictures, advertising soft texts, and promotional words, Yipinju announced ten successful bidders from franchisees in six provinces and cities, who came to Yipinju to sign contracts and learn cooking skills.

This work has become the norm.

Basically, plus the break, Rao Mingyang will approve a group of investors' franchise applications in ten and a half months, and let them come to sign contracts and learn cooking skills.Then, spend four or five days to learn cooking skills, leave the teacher to go back to decorate, purchase, and then open the business.

Therefore, in an average of ten days and a half months, there will also be a batch of new Yipinju franchise stores opening.Yipinju's chain business is getting bigger and bigger.

Fu Jiayu also recruited a few employees according to Rao Mingyang and Zhou Xianying's instructions, and added them to the Franchise Department, Finance Department and other departments.

During the period, Liang Zhishan also solved his enemy who was behind the scenes, and no one tricked those bamboo rice restaurant owners to trip him up.

In addition, Liang Zhishan has been offering a 4% discount, and the business of his Yipinju franchise store is also slowly recovering. From April 9th, the turnover was less than 4, and by April 19th, it had increased to about 5000.

However, this is not enough.Because he invested more than 200 million yuan in the bamboo tube rice of the chef's level, not the super-grade bamboo tube rice like Zhou Huabin.A daily turnover of 5000 is not acceptable.

Many of the local citizens who were influenced by the comments in the early stage still have prejudices against Yipinju, thinking that it is foreigners who use the banner of ethnic cuisine in southern Yunnan to earn their money.So, no matter what the taste is, I don't even want to try it.

Therefore, Liang Zhishan was very anxious about the advertising of Yipinju, and made several phone calls.

However, the advertising company in Yuzhou City does have strength.

One week after signing the contract, on April 4, a complete set of advertising videos, pictures, soft texts, and slogans were produced and presented to Yipinju Company for review.

Ad videos are divided into 5 seconds, 10 seconds, 15 seconds, and 30 seconds, with different highlights.

The 5-second advertisement is just a photo of several delicious foods of Yipinju and the signature LOGO of Yipinju restaurant, and then a brand advertisement at the end: Yipinju food, all in Yipinju!

For 10-second, 15-second, and 30-second advertisements, you need more types of food, more praise from customers for tasting the food, or more cooking process of the food, etc.

The pictures, soft texts, slogans on the billboards, etc. are also very well produced. Rao Mingyang, Zhou Xianying, Zuo Bohao, Fu Jiayu and others all thought it was very good after seeing it.

As a result, the advertising plan was finalized, and the advertising company then came up with their promotion plan.

According to the requirements of Yipinju, the southern Yunnan province should be promoted first.Therefore, the first thing they came up with was the promotion plan in southern Yunnan Province.

Provincial satellite TV, provincial newspapers, spring city buses, taxis, bus stops, railway stations, airports, bus seat covers, etc. in southern Yunnan Province, a whole set of advertising programs, covering a very wide range.

Of course, this is only limited to southern Yunnan Province, and it is Yipinju's inclination to support Liang Zhishan.Advertisements in other provinces and cities are not carried out on such a large scale.If you still want to do this, those advertising budgets are not enough!
The planning proposal produced by the advertising company is naturally more detailed and in-depth than Rao Mingyang and others expected.Rao Mingyang and the others had no objection, and this set of promotion plans was finalized in this way.

In view of Liang Zhishan's urgent needs, after the advertising plan was finalized, the advertising company sent people to South Yunnan Province to place and promote the advertisement.

Of course, Yipinju Company also sent a financial officer to supervise the whole process, and Zhen Qi drove Zhou Xianying's car for accompanying protection.

Although according to the contract, most of these funds have to be advanced by the advertising company itself.But how the funds are spent, Yipinju Company must grasp.It is not possible for the advertising company to spend as much as it says.After all, in the future, Yipinju will have to ask for reimbursement, and Yipinju will not be able to renege on the debt!

["Yipin Gourmet" signed-contract-first-published-at-start-point-chinese-wen-net, please book friends who have the conditions to come to Qi-click-chinese-wen-net to subscribe to support the author "Ming Qiao" ,thanks! 】

　The third update on March 2017, 3
　　PS: This is the last chapter in March. The daily guaranteed three chapters set on March 3st, and the goals of monthly tickets, recommendation tickets and updates have all been completed.The grades can only be said to be good, but they are not enough to live on, so Mingqiao still finds another job to do, and since April, the guarantee of 3 chapters will no longer be guaranteed. From April 1st, there will be 4 chapters per day until the end of the book, and monthly tickets and recommended tickets will not be added. Thank you for your subscription support. ——Mingqiao/3
　　
　
(End of this chapter)