Gold Investor

Chapter 34 Financial Skills Contest (4)
After leaving the office, Su Jin asked Fang Yubin: "Is that female colleague from your company feeling better?"

Fang Yubin said: "It's much better! Now I can get out of bed and walk. Thank you this time."

"Don't be so alien." Su Jin said, "By the way, I see that you are so enthusiastic, are you interested in other little girls?"

Fang Yubin's face flushed slightly: "It's nothing. You can't talk nonsense about this."

Su Jin asked again: "That little girl, why did she leave Shanghai alone and come to Jiangzhou to work?"

Fang Yubin said: "Tong Xiaozhi is from Jiangzhou. He used to work in Shanghai, but now he came back to take care of his parents."

"That's not right." Su Jin said, "It's true that Tong Xiaozhi's hometown is in Jiangzhou, but as far as I know, they moved their family to Shanghai several years ago, and the house in their hometown was sold. This time she was injured and hospitalized, her parents I ran over from Shanghai to take care of her, and I still live in a hotel."

"Really? I don't know about this." Fang Yubin said doubtfully.Then, he asked back: "How do you know everything about Tong Xiaozhi's situation?"

The so-called knowing yourself and knowing the enemy will never end in a hundred battles. Of course, Su Jin has deliberately learned about Tong Xiaozhi's situation.But at this time, she changed the subject: "I just overheard someone talking. By the way, I contacted the bed for you. Didn't you say you want to thank me?"

Fang Yubin said: "When are you free, can I treat you to dinner?"

Su Jin said, "I'm free today."

Fang Yubin, however, showed embarrassment: "I'm afraid I can't do it today. A friend came all the way to Jiangzhou to see me."

"It's okay." Su Jin laughed, "If you have something to do, do it first."

After leaving the office, Fang Yubin drove a car to pick up Tong Xiaozhi first, and then rushed to a resort in the suburbs of Jiangzhou City.Fang Yubin helped Tong Xiaozhi out of the elevator, and rang the doorbell of the room.

The door opened, and Yuan Ruilang's figure appeared.He shook hands with Fang Yubin enthusiastically, then turned his gaze to Tong Xiaozhi: "Who is this?"

Tong Xiaozhi reported his family name: "My name is Tong Xiaozhi, and I am a subordinate of Mr. Fang."

Fang Yubin explained: "Xiao Zhi heard that Mr. Yuan has arrived in Jiangzhou, so excited! She has heard of Mr. Yuan's name a long time ago, and knows that you are a legend in the investment world and a big V on Weibo. She wants to come here See for yourself what an idol looks like."

Yuan Ruilang frowned slightly, but soon relaxed it again.He smiled and said, "Don't listen to Yu Bin's nonsense, what kind of legend am I!"

Tong Xiaozhi has inconvenient legs and feet, so he ate dinner in the resort.At the dinner table, Tong Xiaozhi showed the enthusiasm of a fan and kept throwing questions to Yuan Ruilang.She asked: "You have so many fans on Weibo, and various topics pop up every day, how do you deal with it?"

Yuan Ruilang said with a smile: "Of course it is to talk about people when you see people, and to talk nonsense when you see people. For example, a diplomat once visited Germany, and someone asked him what he thought of Hitler. It is definitely not good to praise Hitler; Too ruthless, and some scars were exposed. The diplomat finally said that Hitler was not a German, he was an Austrian. Later, when he went to Austria, the diplomat said that Austria is only rich in artists and philosophers, like Hitler People can only go to Germany. As a result, both sides are happy to hear it."

"In addition, the order of speaking is also very important." Yuan Ruilang continued, "If you say that a female college student goes to a nightclub to accompany drinks at night, it doesn't sound very good; Positive energy. If you say that a scholar starts a company, people will think it vulgar, and think that the scholar has fallen into the eyes of money; but if you say that an entrepreneur studies academics while doing business, others will respect him and call him an entrepreneur. For Confucian businessmen."

Fang Yubin reacted quickly, and immediately drew inferences: "It is said that there are corrupt officials in the government, and the common people hate it. But if a group of criminals are still sticking to their jobs, that is an inspirational story." At this moment, all three of them laughed.

Tong Xiaozhi asked again: "What do you think about the big V advertising on Weibo?"

Yuan Ruilang said: "Blogs were popular in Taiwan before, which is what we call blogs. Many well-known bloggers also charge money to advertise. But they have a rule that all advertisements that receive money will be marked and told to the public. Write this article I received the money, and you can judge for yourself whether you believe what is in it.”

Yuan Ruilang went on to say: "I think this model is very good. Open the door, go through the door, and make it known to the public after collecting money. Unlike some people who clearly take money from others to eliminate disasters for others, but also pretend to be naive Romantic, affectionate and intoxicated, or full of blood and pleading for the people."

The dinner ended with a relaxed and cheerful topic.Fang Yubin said: "Xiao Zhi, you still have to go back to the hospital to change your medicine, go back early. I will continue chatting with Mr. Yuan for a while. I will ask Wu Buda to drive over to pick you up."

Tong Xiaozhi said with a smile: "It's okay if you don't change your medicine for a day. It's rare to see Mr. Yuan today, and I want to learn more from you."

Yuan Ruilang said: "It's a great sin to delay your change of medicine. Xiaozhi, you'd better go back early."

"You all drive me away, I'll just find out for myself." Tong Xiaozhi made a ghostly expression.

After sending Tong Xiaozhi away, Yuan Ruilang and Fang Yubin returned to the room.After taking his seat, Yuan Ruilang lit a cigarette and said, "I came to Jiangzhou this time, and I didn't want too many people to know about it. Therefore, I didn't even stay in a hotel in the urban area, and chose a resort in the suburbs. You bring Tong Xiaozhi, this Are people reliable?"

Fang Yubin smiled and said, "Xiaozhi will have no problems. She is an employee I recruited after I came to Jiangzhou, not brought from the headquarters. Besides, what we talked about just now are all irrelevant things. At this moment, didn't you send her away?"

Yuan Ruilang nodded, and then asked: "I heard from Tong Xiaozhi that you went to Macau on a business trip and encountered a situation, and her foot was injured. What's going on?"

Fang Yubin sighed, and told Yuan Ruilang how he was taken as a bait to negotiate in Macau and ended up in danger.After Yuan Ruilang finished listening, he said loudly: "This kind of thing is indeed like Ding Yifu's method."

Yuan Ruilang added: "I have been with Ding Yifu much longer than you. I used to be a subordinate he worked hard to cultivate, but was finally kicked out by him. I have a say in this big boss."

Yuan Ruilang went on to say: "Ding Yifu has a vision of people and is more courageous to use people. He was the one who recruited me into Rhodium Capital, and it was he who made me the general manager of the Shanghai company against all opinions. Without him, I wouldn’t be where I am today. For these things, I should be grateful to him.”

"However," Yuan Ruilang changed the subject, "Whether he uses a person or demotes a person, Ding Yifu is considering his own interests. There is a saying that a person's sexual desire is usually a few years shorter than his life span, because a person In the few years before death, there is no energy to think about love between men and women; a person's appetite is usually a few days shorter than life expectancy, because in the few days before death, people can't eat; a person's desire for power , but it is a few seconds longer than lifespan, and only after dying, and saying 'it's over' in my heart, will I let go of power. I think this passage is the best portrayal of Ding Yifu."

Yuan Ruilang took a deep breath: "Ding Yifu is probably a person who has no friends. He only decides his attitude towards each person according to the value of using different people. When he needs you, he can promote you exceptionally; when he doesn't need you, he can Hit him mercilessly. All he cares about is his official position."

There is indeed a complicated love-hate relationship between Yuan Ruilang and Ding Yifu.Fang Yubin just listened silently, but did not make a sound.He thought from the bottom of his heart that Yuan Ruilang's words could not be all wrong, but they were definitely not all right.

Yuan Ruilang stubbed out his cigarette butt: "Yubin, I have been in Rongding for so many years, and I finally figured out a truth. Trust and cultivation are unreliable; morality and professionalism are all nonsense from leaders and subordinates. Those who say beautiful words Those who are the most immoral. In the final analysis, we have to hold our destiny in our own hands."

Yuan Ruilang went on to say: "In a materialistic society, money may be the most real thing. Don't worry, Haochen Film and Television will not let you work in vain. After the matter is completed, 50 commissions will be paid to your account .”

Yuan Ruilang took out another bank card from his pocket and said, "There is 10 in it, you take it first, and it will be used as an activity fund."

Fang Yubin stared at Yuan Ruilang with some surprise in his eyes.Yuan Ruilang smiled: "We used to work together, you should know me as a person, thinking that drinking a little foreign ink would make me so noble. But in the end, I was kicked out. Yubin, didn't you often Advise me, do you want to live in the present moment? For some things, let’s stay in the same boat and go with the tide!”

The changes in Yuan Ruilang were so great that Fang Yubin couldn't adapt to it.For quite a long period of time, Fang Yubin's impression of Yuan Ruilang was that he was a strict teacher, or a returnee elite who enjoyed the European style and beauty, and often sneered at the red tape of Eastern society.But all these impressions collapsed at this moment!Fang Yubin didn't know whether such a huge change was due to Yuan Ruilang himself, or an external force?What's more, he didn't know whether to rejoice or be sad for Yuan Ruilang's transformation?
With Yuan Ruilang's favor, Fang Yubin couldn't refuse it straight away. He could only say: "Let's talk about the matter after the event is completed! As for the activity funds, I don't need them right now, so let them be with you. We are not outsiders. If there is really money to be made, I’ll tell you again.”

Fang Yubin was afraid that Yuan Ruilang would persist, so he took the initiative to change the topic: "Mr. Yuan, I have never understood why you have so much confidence in Haochen Film and Television? As far as I know, there have been many cases of investing in film and television in recent years, but few have succeeded." indivual."

Yuan Ruilang put his bank card on the coffee table and leaned back: "The risk of investing in film and television is very high, but in the past few years, capital entering the film and television industry has become a trend. Since making money is not easy, why do all kinds of capital seem to be flying?" Entering the film and television industry like a moth to a flame?"

"I think this is determined by the nature of the investment capital." Yuan Ruilang showed the demeanor of pointing out the country and talking and laughing, "For venture capital, the most favored projects should have three characteristics: first, they have high Attention, which is often referred to as the eyeball economy; the second is light assets; the third is whether the invested project has the value of secondary development. The film and television industry exactly meets the above three characteristics.”

Yuan Ruilang went on to say: "The first point is easy to understand. If there is no industry or project that has received much attention, hot money will not flow in. Even if it is barely listed in the future, it will not get a high premium. Since the income is limited, venture capital is naturally not interested. When the Internet was booming a few years ago, capital from all walks of life rushed in, which is the reason.”

Yuan Ruilang also said: "The so-called light assets may not be understood by laymen, but you should be very clear. Light assets is the concept of using small and large funds in terms of capital. The real assets are all in the minds of entrepreneurs and accumulated in the process of operation. Different from real estate, manufacturing and other industries that accumulate a large amount of funds in fixed assets, the film and television industry does not need contiguous factories or high-rise buildings, and its core resource is creativity.”

Yuan Ruilang smiled: "Someone asked me before that if a real estate project is mortgaged to a bank, even if it becomes an unfinished building, the bank can still dispose of it and realize it. However, if a movie fails at the box office, wouldn't the money invested be completely exhausted?" Is it worthless? I replied that this is the difference between banks and venture capital. Banks pursue stable operations, and of course they like asset-heavy industries with collateral. If the project sells well, you can get the money back. Therefore, those asset-light projects with real creativity are what we favor.”

The more Yuan Ruilang said, the more excited he became: "You may have seen the Hollywood movie "Inception". The global box office of this film is as high as 8.6 million US dollars, and the box office in China is as high as 5 million yuan. And its production company Legendary Pictures was established less than 8 In 28, there were only [-] employees. This is a veritable asset-light, using the creative economy to make a big difference.”

"It seems that you have done enough homework on the film and television industry." Fang Yubin asked with a smile, "Then what do you think of the secondary development value of film and television?"

Yuan Ruilang replied without hesitation: "One fish eats more. Because the movie has a high degree of attention, there are many profit channels besides box office revenue. Minsheng Bank was a partner of a movie directed by Zhang Yimou a few years ago. Before the movie was released, , Minsheng Bank credit card customers in major cities have received such text messages: Swiping Minsheng Bank credit card points to reach a certain standard, you can get two movie coupons. For banks, they have given movie tickets, participating in Movie viewing activities are included in the customer feedback service. In another domestic film, Audi is a partner. In addition to advertising placement, Audi also arranged hundreds of private venues during the screening to organize customers to watch. "

"For me, the secondary development value of the film is even greater." Yuan Ruilang stubbed out his cigarette, "You know, Ye Yunlai is one of the main investors in the fund I manage. After listing on Nasdaq , Huoshi Technology not only continues to develop in the field of social software, but also enters online games, and will soon acquire a video website. Ye Yunlai revealed to me that with the filming, he plans to develop an online game with the same theme, and even the movie from After the theater is offline, you can also get his video website to broadcast exclusively on the whole network."

"There is one more thing I don't understand." Fang Yubin took out a cigarette and asked, "If you want to invest in movies, there are many good directors. Why did you pick Zhao Xiaoyu? I don't deny Zhao Xiaoyu's artistic attainments, but He's not famous enough after all."

Yuan Ruilang said: "When choosing Zhao Xiaoyu, first of all, we should appreciate his talent. This kid has the potential to become a great artist, but his luck has not been good in the past few years. In addition, this time we are not going to play the cards according to the conventional routine, but to play a different kind of game." marketing battle."

"What is an alternative marketing campaign?" Fang Yubin was a little puzzled.

Yuan Ruilang went on to say: "When I first decided to invest in the film industry, I had a long talk with Ye Yunlai for several nights. In the end, we agreed that in addition to traditional methods such as theater distribution and media promotion, we should also give full play to our own advantages. What are our advantages? ? It’s Firestone’s social software! After going public in the U.S., Firestone’s development momentum has been good. In first- and second-tier cities, more and more young people use Firestone’s software.”

"What a huge resource this is!" Yuan Ruilang said, "When the film is released, using social software to promote it is our alternative marketing strategy."

Fang Yubin said thoughtfully: "Zhao Xiaoyu's temperament fits quite well with the resources you have in hand."

"You really know a little bit." Yuan Ruilang laughed, "Since the main users of Huoshi social software are young people in big cities, the movies they like should naturally be youthful and sunny. Directors like Zhao Xiaoyu have art movies before. Shooting backgrounds, and now willing to cross over to commercial films, have both style and selling points, so that they can resonate with Huoshi users.”

Fang Yubin said: "No wonder you are so confident that you have found a good market. Zhao Xiaoyu's own style combined with your network promotion has almost created a basic box office. Traditional marketing has become an auxiliary method to sell more. A little bit."

"That's why I'm so anxious!" Yuan Ruilang continued smoking a cigarette, "The sooner Zhao Xiaoyu breaks off from Jin Sheng, the movie can resume work one day sooner. These days, Zhao Xiaoyu is as anxious as an ant on a hot pot, several times a day." Call to remind me."

Fang Yubin thought for a while and said: "I understand what you said, the key is that I can't make a decision on such a big matter, so I can only push it around."

"How about that," Fang Yubin raised his head and said, "Ding Yifu will come to Jiangzhou next week, and I will seize an opportunity to suggest to Ding Yifu and Shen Ruping that Haochen Film and Television will make trouble all day long, which is not good for Jinsheng Group. .Long-term pain is worse than short-term pain, so I simply came up with a plan and a one-time solution. As long as they nod and agree, things will be easy."

(End of this chapter)