learn to speak, learn etiquette

Chapter 27 Understanding Entertainment Banquet Etiquette (5)
First of all, we must do a good job in public opinion propaganda, and use various media to widely publicize to attract public attention.The content of the advertisement should include: the time and place of the opening ceremony; the operating characteristics of the enterprise; the discounts and gifts for customers at the time of opening; shopping discounts; the number of trains and routes that customers should take when they visit.Advertisements should be designed to be beautiful, generous, and distinctive, which will help establish the image of the company.

Secondly, invitations should be sent within an appropriate range. The success of the opening ceremony is, to a large extent, directly related to the identity of the main guests attending the ceremony, the scope of functional departments and the number of people attending the ceremony.Therefore, it is an important part of the preparations to invite superior leaders, celebrities, heads or representatives of various functional departments, and people from brother companies and closely related groups, institutions, individuals and news media should also be invited to participate.The invitations should be exquisite and generous, and their shape and size can be determined according to the contents of the invitations.The format of the invitation can be arranged horizontally or vertically according to the style of the invitation, and its content is generally:

Mr. ×××:

It is hereby scheduled to hold the opening ceremony of ××××× at ×× on ××××××××× in the morning.

Please
Come here
×××× Sincerely
Put the written invitation into the envelope and mail it to the relevant units and individuals a few days in advance.Invitations from important people should be sent directly by someone.

In addition, adequate material preparations should be made.The scene layout of the opening ceremony is very important and can play a role in setting off the atmosphere.Festive items such as monograms, ribbons, balloons, firecrackers, etc. should be readily available.The second is the preparation of commemorative gifts.You can prepare some of the company's advertising materials, small commodities, stationery or other daily necessities with the company logo, address, telephone, business scope, and present them to the guests.Material preparations must be grand and decent.If it is too simple, it will not attract attention, fail to achieve the effect of publicity, and even give people the impression that the business has been opened in a hurry; if the celebration is too large and the gifts are expensive, it will make people feel sensational, extravagant and extravagant, and damage the corporate image.The general principle should be: warm, grand, and frugal.

([-]) Holding of the opening ceremony
The opening ceremony is generally carried out in accordance with the established form.The scene of the opening ceremony should have a striking monogram, and the flower baskets and mirror plaques presented by the guests must be placed or hung in an appropriate position to show respect.All the staff of the enterprise, from the manager to the service staff, must be groomed and dressed uniformly.Energetic and full of enthusiasm to start work ahead of schedule.Before the guests arrive, it is necessary to arrange the person in charge and the welcome personnel to wait for the guests at the prescribed positions.When the guests arrive, guide the guests politely according to certain rules, arrange seats, and provide certain standardized services.

The opening ceremony begins.The host should first give a short speech to the guests, express his gratitude to the guests and the congratulatory unit, and briefly introduce the business characteristics and business objectives of the company.Then, the superior leaders and guest representatives can be arranged to deliver speeches.In order to enhance the atmosphere, when announcing the official start of the opening ceremony, you can ask the band to play music or play fast-paced music, and you can set off firecrackers to celebrate in areas where firecrackers are not restricted.After announcing the completion of the opening ceremony, the host can guide the guests to visit the enterprise, introduce the main facilities, characteristic products and business ideas of the enterprise while accompanying the visit, and ask the guests for their opinions, so as to harmonize the relationship with the guests.

Guests can also be invited to the meeting room for a brief discussion, and guests are invited to sign the guest book, take a group photo, and so on.After the opening ceremony, commodity retail enterprises will have a large number of customers entering the store together with the owner and guests. The leaders of the enterprise, the person in charge of the department or cabinet group and the salesperson should stand respectfully at the door to welcome the customers.For the first batch of customers, the salesperson should pay more attention to sales etiquette, actively solicit customers' opinions, introduce products enthusiastically, thank customers for their patronage, and welcome customers to frequent.You can also prepare some special shopping bags printed with the opening ceremony, business scope, address, telephone number, etc. to give to customers as souvenirs.

Opening ceremony
The ribbon-cutting ceremony is a celebration of cutting the ribbon and colored silk when holding an exhibition, a trade fair, or when new facilities and new equipment are completed and opened.The purpose is also to attract the attention of people from all walks of life and expand the effect of publicity.

([-]) Preparations for the ribbon-cutting ceremony
The preparations for the ribbon-cutting ceremony are roughly the same as the preparations for the opening ceremony, except that special invitations to ribbon-cutters and training for hostesses should be paid attention to.Ribbon-cutters are generally superior leaders, heads of competent departments or celebrities in a certain field, so a solemn invitation should be issued, and the leader of the sponsoring unit can come forward in person or appoint a representative to make a special trip to invite.If several ribbon-cutters are invited to cut the ribbon at the same time, the consent of each ribbon-cutter must be obtained in advance, otherwise it will be rude to the ribbon-cutters.Miss Ribbon-cutting Etiquette is a service lady who pulls ribbons, hands scissors, and catches colored balls during ribbon-cutting. She is an important role in the ribbon-cutting ceremony. She can be selected from the company or hired by relevant units.Generally, appearance, appearance and manner are required to be elegant, generous, dignified and graceful.After the personnel are determined, they must go through the necessary division of labor and drills.Ribbons, scissors, trays and other supplies and appropriate souvenirs should also be prepared for the ribbon-cutting ceremony.

([-]) Ribbon-cutter etiquette
The ribbon-cutter is the protagonist of the ribbon-cutting ceremony. Generally, he has high social prestige and is deeply respected and trusted by everyone. The etiquette of the ribbon-cutter is directly related to the effect of the ribbon-cutting ceremony.Therefore, as a ribbon-cutter, one must have both a sense of honor and a sense of responsibility, and these must be reflected in the etiquette of the ribbon-cutter.

Ribbon-cutters should dress generously and neatly, properly groom their appearance, look radiant and full of vitality. During the ribbon-cutting process, the ribbon-cutters should maintain a steady posture, free and easy demeanor and elegant manners.When the host announces the start of ribbon-cutting, the ribbon-cutter should smile and walk steadily towards the ribbon pulled up by the hostess, take the scissors presented by the hostess on the tray, and express his thanks with a smile and nod, and then cut the ribbon with concentration .If there are several ribbon-cutters, you should watch the movement of the ribbon-cutters in the middle out of the corner of your eye, and try to cut the ribbons at the same time. At the same time, you should also cooperate with the hostesses to make the colored balls fall into the tray.

([-]) Etiquette in the ribbon-cutting ceremony

The venue for the ribbon-cutting ceremony is generally selected at the entrance of the exhibition or trade fair. If it is a newly built facility or newly installed equipment that is completed and opened, it is generally arranged in the open space in front of the site.The venue should be arranged warmly and solemnly. The ribbon-cutting etiquette lady will pull up the ribbon. The seats are generally only arranged for the ribbon-cutter and guests, and the main leaders of the company will sit with them.When taking a seat, the ribbon-cutters should be arranged in the front row. If there are more than one ribbon-cutters, they should be seated according to the position at the time of the ribbon-cutting, so as not to exchange positions when the ribbon-cutting is announced.

When the ribbon-cutting time is up, the host and the chief cutter exchange glances, obtain consent and then solemnly announce the beginning of the ribbon-cutting ceremony. Next, the main guests such as leaders, persons in charge, and celebrities from all walks of life who participated in the ribbon-cutting ceremony should be introduced to the participants. I would like to thank them, as well as the congratulatory units and participants.As with the opening ceremony, generally the person in charge of the sponsor and the guests should be arranged to make a short speech, and then the ribbon-cutting will be announced. At this time, the ribbon-cutter should stand up and walk towards the ribbon steadily. m standing.The conference service staff should remove all seats in time.After the ribbon-cutting is finished, the ribbon-cutters turn around and applaud the people around them, and all participants should applaud in response.

After the ribbon-cutting ceremony, a visit or a dinner party should generally be organized, and commemorative gifts can be given to the guests after the meeting to fulfill the wishes of the host.

Basic etiquette at trade fairs

A trade fair is a form of commercial activity that exhibits and sells at the same time. It has both exhibition and sales functions, and is used to focus on promoting a certain type of product or highlight various products of an enterprise.The following etiquette should be observed when holding a trade fair:

First of all, the environment layout of the fair should be grand and elegant, reflecting a cultural atmosphere.The layout of the exhibition area should have distinctive features and full of appeal, and the placement of exhibited products should pay attention to artistry and skill, which should not only highlight product features, but also facilitate customers to buy.

Secondly, the salespersons and staff of the trade fair should leave a good impression on the guests. The clothes should be neat and tidy, the appearance should be trimmed, the relevant signs should be worn, and every guest should be greeted with a smile.In each product exhibition area of ​​the exhibition hall, there must be Miss Manners or Mr. Manners to provide customers with polite services, actively introduce products to customers, and patiently answer customers' inquiries.

Finally, the purpose of the fair is to expand business contacts, expand publicity, and increase turnover, so all customers, whether new or old, big or small, should be given the same courtesy.When there are many competing products in the exhibition, you must not belittle other people's products in order to promote your own products.

Etiquette for major holiday business activities

During major festivals, many people regard shopping in malls as an important activity.During festivals, shopping malls can hold various forms of activities to attract customers.At the same time, it also effectively enhances the festive atmosphere.Every festival, the shopping mall is different from the usual. The characteristics are: first, the passenger flow increases sharply, the turnover increases, and the workload of the salesperson increases accordingly.Second, the shopping rate of customers during the festival is lower than usual, because some customers come to browse and not really come for shopping.Third, due to the obvious increase in customers and the corresponding narrow space, the contact density between customers and between customers and salespersons has increased, which is prone to friction.In view of the above characteristics, commercial service activities during the festival should pay more attention to etiquette, so that commercial service activities can be integrated with the festive atmosphere.

First of all, during major festivals, shopping malls should pay special attention to the layout of the external environment. The layout of the environment can be more colorful and more lively in form, and can also be decorated with balloons, banners, and flower baskets. The interior of the store should also add festive colors. The display of goods should be more sufficient, more beautiful, and increase the sense of festiveness.Secondly, during festivals, hostesses can be arranged at the entrance of the shopping mall.The hostesses should be dressed in costumes, can wear ribbons, and send holiday greetings to customers with a smile on their faces.Miss shopping guides can be arranged in the hall.In order to adapt to the increase in passenger flow, it is necessary to arrange more staff to work.The costumes of the salespersons can be more gorgeous than usual, which is in harmony with the festive atmosphere in the hall.Receiving customers should be more polite, warm and friendly, so as to increase the good mood of the festival for customers.

Finally, during major festivals, salespersons must not ignore the use of polite language and the standardization of services due to the increase in customers.Noisy voices will increase customers' irritability. At this time, a polite greeting and festive wishes from the salesperson will eliminate customers' irritability and add fun to the festival.

(End of this chapter)