The king of ghost horse comedy

Chapter 129 Borrowing the East Wind

The next day, the four of Lin Qingxia flew back to Taiwan to rush to shoot their own movie.

Although the publicity campaign lasted exactly half a day, the effect achieved was astonishing.

After a week of release, the attendance rate of "I Am a Cloud" has dropped from full to just over [-]%.

However, after lottery, TV, radio, and newspaper publicity, the attendance rate of "I Am a Cloud" returned to 100%.In addition, the posters with the faces of the four people have become very popular, and many people have called radio stations and TV stations, requesting rebroadcasts of the four people's talent shows, especially Hu Yinmeng's violin solo and Lin Qingxia's "Love Like a Shooting Star". ".

All in all, although the four celebrities only stayed in Hong Kong for one day, they set off a frenzy of chasing stars in Hong Kong, and the impact caused would not subside for a long time.

"Is this kind of celebrity publicity really effective? The box office of "I Am a Cloud" in the second week is even higher than the first week?" He Guanchang pointed to the newspaper report in the office of Golden Harvest Company.

The box office of "I Am a Cloud" in the first week was only 150 million, but the box office in the second week has reached 200 million Hong Kong dollars.Moreover, the signed photos and posters of the four celebrities were also sought after, and sold more than [-] copies in total, creating quite an economic miracle.

"Maybe this kind of publicity method is really effective," Cai Changyong, who is in charge of film distribution, frowned, "It's just that Lin Qingxia and the others are all handsome men and beautiful women, and they are born to be stars. Relying on them for publicity will naturally get twice the result with half the effort. Our company does not have our own It's a pity that Bruce Lee died too early."

"If we don't have celebrities, why don't we promote them ourselves? We only choose young and beautiful ones to promote them. I don't believe that they won't be popular." Zou Wenhuai said, "In my opinion, Liu Yong who filmed "Seven Provinces Boxing Champion" is good-looking, handsome and extraordinary. If he has a good kung fu, he will be promoted as a star."

"Who should we call to support, Wu Siyuan or Yuan Heping?" He Guanchang said in a dilemma, "Yuan Heping wants to promote his younger brother Yuan Richu, and Wu Siyuan also has his own set of people. Praise Liu Yong, an irrelevant outsider."

"Your own people, what are your own people, as long as you come to Jiahe, we are a family." Zou Wenhuai patted the table and shouted, "I invited them here to make money for me, not to let them stand on their own. There was a Xu family before." Brothers are not counted, and now the Yuan Brothers are going to be produced? Give Liu Yong to Yuan Heping, and ask him to make a movie for Liu Yong as soon as possible. Inform Liang Feng, let their propaganda department follow up, and leave the magazine covers to Liu Yong Yong, find a few more reporters to prepare a few interviews for him, and I will make him famous in Hong Kong within three months."

"Raymond, isn't it too quick and quick to do this? The risk of making a movie is very high." Cai Changyong persuaded, "I know you want to surpass Xu Brothers, but you have to be careful and plan carefully."

"Still be cautious?! Ah Cai, what time is it now? We have already been left far behind by others." Zou Wenhuai shouted, "There will be three movies to be released soon, "Genius and Idiot" The Xu Brothers' For the latest work, audience expectations have always been high; "Cheng Ji Tea House" is the work directed by Gui Zhihong. You have also seen his previous films "Snake Killer" and "Hot-Blooded Youth". The unique style is a rare young talent; "Laughing Fist and Strange Tricks" is the latest work of kung fu star Cheng Long. Just by looking at the name, you can tell that it is in the same line as "Snake-shaped Hands". Inside, the attendance rate of our theaters will be below [-]%.”

"Before we were not in a hurry and did not suppress it, it was because his company had few employees, and even if it was filmed, it could not release a few films a year. If there were not many good films, the theater chain would lose money, and sooner or later all the money he made would be sucked up. Do it. But who would have thought that a movie by Xu Guanwu sold 4000 million dollars, whether it was US dollars or Hong Kong dollars. Pu Ta's mother, I just saw a ghost. Now I have poached a lot of people from Shaw Brothers and bought newspapers He bought a record company and recruited actors, and now his financial resources have surpassed ours. We were still cautious, but he was photographed on the beach." The more Zou Wenhuai thought about it, the more angry he became, and he couldn't help cursing.

When the Xu Brothers Company went out independently and established a third movie theater chain, Zou Wenhuai thought that he would not last long.

Because most of the well-known film companies in Hong Kong at that time took refuge in Golden Harvest.The Xu Brothers Company only relies on those few people to make a few films every year, which is not enough to support the entire theater chain.

So that theater line will become a poisonous snake wrapped around them and suck blood, until their blood is sucked dry, they will obediently return to Jiahe's banner.

But what I never expected was that Xu Guanwu actually earned 4000 million from a single movie, and it was in US dollars instead of Hong Kong dollars.

With such a large amount of money, Xu Brothers Company not only did not get dragged down by the theater chain, but recruited horses to expand its territory. Now in terms of financial resources and manpower, it has surpassed Golden Harvest Films and is challenging Shaw Brothers.

Thinking that he would be overtaken by his former subordinates, Zou Wenhuai became furious, which really made him feel aggrieved.

"Raymond, you don't need to worry. Our "Blood in Holland" is about to be completed, and Warner Films has already agreed to distribute it for us. I don't believe that the masterpiece we spent 1000 million dollars on will not be as good as Xu Guanwu's. A rough work with a cost of only a million dollars." Seeing that Zou Wenhuai was so angry, He Guanchang quickly persuaded him with a smile.

"Achang, you are right. With this "Blood in the Netherlands", we will not be afraid of anything." Zou Wenhuai laughed loudly.

……

The frenzy of chasing stars caused by the four of Lin Qingxia also attracted Sir Shao Yifu's attention.

"Hanxiang, do you think we can take advantage of this shareholder's wind to get some credit?" Sir Shao asked the great director Li Hanxiang with a smile.

"Sixth Boss, do you mean to hold the role, or..." Li Hanxiang thought for a while and asked doubtfully.

"The cost of holding a role is too expensive. As soon as a star is picked up, she will fly away in a blink of an eye. We have been fooled many times." Shao Yifu waved his hand.

He has always believed in the big studio system, where stars are puppets and tools to make money, the cheaper the better.

In the 60s and 60s before Shaw Brothers, there were many celebrities, but the celebrities were not taken seriously, and the salary was only a little, and they couldn't even afford beautiful clothes.So in the [-]s and [-]s, few people would see Shaw Brothers stars on the street.

"Then the six bosses mean to invite them to act in a movie?" Li Hanxiang asked tentatively.

Shao Yifu nodded, "While they are popular now, spend a few dollars to invite them to act in a few movies, and there should be good box office revenue."

"Since Boss Six has this idea, I happen to be planning to make a big movie, how about inviting these actors?" Li Hanxiang said with a smile.

"Is it "Dream of Red Mansions" that you have always wanted to make but never had the chance?" Shao Yifu asked with a smile.

Li Hanxiang blushed, "Boss Six, you know what's on my mind. It's one of my lifelong wishes to put "Dream of Red Mansions" on stage, and it's just suitable for these actors. You can see that Hu Yinmeng's temperament is most suitable for playing Lin Daiyu, Delicate and lovely, elegant and ethereal. Lin Qingxia is suitable for playing Xue Baochai, she is elegant and refined, and has a superb temperament. Qin Xianglin plays Jia Lian, with a chic and elegant style. Qin Han... Qin Han is a bit older, and it is not suitable to play Jia Baoyu, with a beard attached It's just right to play Jia Zheng."

"Since you have already matched the characters, I won't let you take pictures." Shao Yifu laughed.

"Then I will thank Boss Six for making it happen." Li Hanxiang said with a smile.

(End of this chapter)