The king of ghost horse comedy

Chapter 130 Movie Trailer

In the third week of the new year, when "I Am a Cloud" hit the box office with 420 million box office, setting a record for the highest box office of a Taiwanese literary film in Hong Kong, the renovation of the Xinhuang Theater was finally completed after four months of hard work.

There are 5 multiplex theaters in the New Brilliant Cinema Line, and each theater is divided into four to six theaters. Each theater has [-] to [-] seats and can accommodate more than [-] people at the same time.

These multiplex theaters are distributed in the most prosperous areas of Hong Kong and Kowloon, and the decoration is very elegant.A huge TV screen is placed in the huge floor-to-ceiling windows, which can play the highlights of the movie in a loop, attracting the attention of passers-by.

This idea was thought up by Xu Guanwu himself to replace the mobile TV media that has not yet appeared.

There is also a retail store in each theater, selling freshly baked popcorn, cola, herbal tea, soft drinks and more.

Xu Guanwu vaguely remembered that he had read the report before, when entering the new century, when cinemas no longer made money from showing movies, popcorn became a new revenue-increasing item for the cinemas, accounting for more than [-]% of the entire theaters' profits.

Xu Guanwu also ordered people from Stanley Research Company to do statistics. 90.00% of five people will buy some snacks for themselves when they go to the cinema to watch movies.Even people who don't usually snack at all can be influenced by those around them who do.

This is a huge business opportunity. The New Glory Cinemas screens six to seven shows every day, and each show has more than 20% of the audience. In one day, there are 20 people. Each person spends one yuan on snacks, which is nearly [-] Hong Kong dollars.

It's not that I don't know, I was really shocked when I calculated it.

Xu Guanwen and Xu Guanjie didn't understand when Xu Guanwu built his own retail store, but when Xu Guanwu counted the possible benefits to them, everyone shut their mouths.

With a sales volume of 20 Hong Kong dollars, the gross profit was at least [-] to [-] yuan, which was a lot of money at the time.

"Second brother, why didn't we notice this problem before, so you can make so much money selling things in theaters?" Xu Guanjie asked in surprise.

"In the past, several hawkers squatted and set up stalls at the entrance of the theater. Everyone thought they could make a lot of money when they saw them making small profits. But in fact, after they peeled and processed the sugar cane, which cost one yuan a catty, it was a short period of time. It costs fifty cents. A catty of sugar cane can be sold for at least two yuan and five dollars, and the profit is 150%. A bag of popcorn is fifty cents, but the cost is only one or two cents, and the profit is two hundred percent..." Xu Guanwu laughed He said, "I sent someone to make a special statistics. If a peddler catches up with the bustling market, his daily income exceeds 100 Hong Kong dollars, which is more than that of a company white-collar worker."

"It's amazing. It's more than 100 a day, and [-] a month. It's more profitable than when I was an artist in TVB." Xu Guanwen also said in surprise.

"After our own theater has built a retail store, we can not only sell these snacks, but also sell some movie posters, autographed photos of celebrities, and even props in the movie, souvenirs worn by the protagonists, etc." Xu Guanwu said with a smile , "In fact, movie peripherals are also very marketable in Hollywood, and they are one of the main means for them to make money."

"It's a good idea. The autographed photos and posters of Lin Qingxia and Hu Yinmeng sold very well in the first two days." Xu Guanying also clapped his hands and applauded.

"Buying and selling movie peripherals will also make movie fans more loyal. When filming sequels in the future, it will also attract their interest. This will be a very good virtuous circle." Xu Guanwu said with a smile.

Xu Guanwen nodded, "Ah Wu, when do you plan to open the new Brilliant Cinemas? After the new Brilliant Cinemas opens, what will you do with the old Brilliant Cinemas?"

"The New Brilliant Cinemas will officially open on the 27th of the twelfth lunar month. At that time, celebrities and popular movie stars will be invited to cut the ribbon. Brother, your "Genius and Idiot" hasten to the post-production stage and is going to be released on that day. Cheng Long's "Laughing Fist and Strange Tricks" has already finished filming." Yes, I’m also working on post-processing recently. When your two films are released at the same time, I believe it will bring a rich New Year’s feast to Hong Kong audiences.” Xu Guanwu said with a smile.

"Second Brother, it's the New Year. Everyone is busy staying at home to celebrate the New Year. Who will come out to watch your movie? Let's move my movie to the next year." Xu Guanwen said.

Xu Guanwu couldn't help but smile when he heard that, the current Hong Kong filmmakers don't have the concept of Lunar New Year stalls at all. In his previous life, "Lunar New Year stalls" were also created by the Xu brothers. "Half a Catty" released in the Spring Festival of 76 created more than 800 movies. It is the first time that Hong Kong filmmakers have fully and clearly conveyed the "concept of Lunar New Year stalls".

In the decades that followed, Hong Kong movies continued to inherit this tradition. During the Spring Festival, they always chose films that celebrate the reunion, such as Huang Baiming's "Eight Star Annunciation", "Happy Events in the Family", "Happy Events in the Flower Field" and so on, all of which achieved great success. High box office record.

"It is during the Chinese New Year that we need joy the most, and we need happiness the most. When a family gathers together, what else do they need besides eating and drinking? Of course it is happy, of course it is joy. How can you be happy? Come to our theater to watch comedies Ah! There are black comedies like "Genius and Idiot" and kung fu comedies like "Laughing Boxing Stranger Tricks". Make sure you watch it happily and happily! Have a reunion and happy new year!" Xu Guanwu said with a smile .

Snapped!Snapped!Snapped!
"Stanley, it's a pity that you don't do advertising creativity." Liang Shuyi laughed.

"Brother, I think what the second brother said is very reasonable. Hong Kong people don't simply have a good meal to celebrate the New Year. Everyone also needs to have fun. And at this time, the students are on vacation and the family is reunited. It's a good time for the whole family to go out to watch movies. If you take this opportunity to show some family comedy, there will be a good box office." Ah Sam also agreed.

Xu Guanwen thought about it carefully, and felt that what the two younger brothers said made sense.

The Spring Festival is a time when everyone wants to be happy, and it is naturally best to show comedies at this time, as there is guaranteed to be a good market.

"In this case, then I will hurry up and make a copy, and prepare for the release during the Spring Festival." Xu Guanwen nodded.

Xu Guanwu then went to the editing room and asked the editor to edit the essence of "Genius and Idiot" and "Laughing Boxing Strange Moves", and prepared to show it in front of the large floor-to-ceiling glass in the theater.

Xu Guanwen was very puzzled when he heard the news, "Awu, by doing this, you let the audience know the content of the movie, so who would want to spend money to watch the movie again?"

"Brother, all I edited are fragmentary fragments, you can see the effect first." Xu Guanwu said and stuffed the video tape into the video recorder.

Immediately, a picture appeared on the TV. It was a motorcycle racing scene. The editing was very fast, as if the motorcycle was about to fly...

Then the screen darkened and there were a few lines of big characters, "Are you ready, the Xu Brothers' new comedy masterpiece, "Genius and Idiot" will be released soon."

"Ah Tian, ​​there are 970 people waiting for your job..." This classic line appeared three times.

"These blue and white flowers are from the Ming Dynasty, and they are worth the old man's money!"

"He discovered a treasure ship that used to be used by Zheng He in the Ming Dynasty when he sailed to the West..."

"Princess, son-in-law..."

This clip is only about 2 minutes long, and the soundtrack is Xu Guanjie's new song "Genius Idiot Money Money", which is light and humorous. Each scene in the clip is only a few seconds long, but the main line of the first half of the story has already been selected Come out, but conceal the ending of the second half.

After Xu Guanwen watched it, he couldn't help applauding. Looking at these clips, he could only perceive that it was related to the treasure hunt, but he couldn't understand the whole content of the story.But this kind of treasure hunting fragment is enough to arouse everyone's curiosity and let everyone have an idea of ​​finding out.

Did the two ask about the whereabouts of the treasure ship, who was the princess, and whether the two got the treasure...

(End of this chapter)