The king of ghost horse comedy

Chapter 518 "City Returning at Night"

The Xiushen Hall has just opened for business, and it is backed by the big tree of Xu's family to enjoy the shade. There is no need to spend money on advertising, and there is no shortage of celebrity endorsements.Even TVB TV station added a special program in the middle of the night, a beauty program exclusively titled by Xiushentang, which specially introduced the common people's knowledge of weight loss to the audience.

Because of the rapid economic development in Hong Kong, there are more and more rich people, so more and more women are pursuing high-end life and beauty. A smarter, wiser, judgmental, more discerning audience.

They are no longer satisfied with watching ordinary soap operas, but prefer some high-quality but superficial TV programs. In short, the pictures must be beautiful enough, the investment must be large enough but the content must be foolish enough.It belongs to the kind of TV program that looks beautiful at first glance, but in fact, it will be forgotten in a blink of an eye after watching it, and it will not disturb people at all.

Moreover, most of these people have nightlife, and most of the time to watch TV is in the middle of the night, and of course more often in the early morning.They are used to eating breakfast while listening to the morning news, and then learn about current events and traffic conditions in Hong Kong through the news, and then use this to choose a travel route to avoid being late for work due to traffic jams.

Therefore, for these newly rising TV viewers, TVB specially launched "Urban Night Returner" at [-] o'clock in the middle of the night, with Zhao Yazhi acting as the host again. The content of the story is similar to the previous "I Am a Beauty", but the production is more high-end and atmospheric Upscale.

The previous "I Am a Beauty" beauty show became very popular after it was broadcast, especially the video was sold to Taiwan and Nanyang.Later, because Zhao Yazhi became pregnant and went into seclusion, the program "I Am a Beauty" was suspended, and "Beauty's Private Kitchen", which was made by beauties on the spot, and "Yangshengtang", which introduced health care knowledge, were re-broadcasted.

"Beauty's Private Kitchen" mainly invites TVB and Xu's actresses to cook food on the spot, which fully demonstrates the ability of modern beauties to go out of the hall and into the kitchen.Of course, not so many actresses are multi-talented, so it is inevitable to be ugly on stage.

Seeing these young, beautiful, beautiful and charming actresses on the screen, who are in a hurry when cooking and make frequent mistakes, not only can satisfy ordinary housewives, but also attract more male audiences. Therefore, "Beauty's Private House Vegetables" program is very popular, one episode is broadcast every Sunday, and the ratings of each episode are quite high, the two TV stations of Jiayi and Li are unable to fight back.

The "Yangshengtang" program is broadcast in the morning, and the main audience is those old people who have nothing to do.Apart from future generations, what they care most about is their own health.Therefore, the program "Yangshengtang" was created especially for them. It mainly invites famous experts to explain the common sense about health care. Because it caters to the needs of elderly audiences, the ratings are also good.

After "I Am a Great Beauty", Jiayi and Li's two TV stations also launched counterfeit programs. For example, Jiayi has "Beauty Afternoon Tea", while Li's TV station has "I am the biggest woman".The content is basically similar to "I Am a Beauty", in which celebrities and entertainers are invited to chat with the host to discuss things related to whitening, skin care, weight loss, and slimming.

At first, because "I Am a Beauty" was suspended, these two programs quickly took over the blank period, and the ratings were very good for a period of time, but even so they did not dare to broadcast at the same time as "Beauty's Private Kitchen", both It is staggered to broadcast one episode in the afternoon and one episode in the middle of the night.

The "Beauty Afternoon Tea" broadcast in the afternoon is mainly aimed at housewives in Hong Kong. They are generally full-time housewives and professionally serve as good housewives at home.In fact, this is also related to the culture of Hong Kong. Although Hong Kong was colonized by the British in the early days and suffered from the strong impact of Western culture, people’s ideas are still very traditional. Women regard marriage as a big thing, and they usually stay in Hong Kong after marriage. At home, no longer go out to work.

Many Hong Kong actresses, no matter how famous they are, still give priority to taking care of their families after marriage, for which they gave up many opportunities to make money.Moreover, many actresses suffered very misfortune after marriage, but they still suffered for the sake of their families, giving people a silly feeling.For example, the temperamental actress Chen Huishan quit the entertainment industry after she got married, but then her husband's company went bankrupt due to poor management, and the family's life fell into a difficult situation, which made her come back again.And when she got married that year, she was a popular TVB actress. Seeing her capable and free-spirited appearance on the screen, who would have thought that her experience would be so unfortunate.

The female star Yang Caini was also the most popular female star in Hong Kong before, but unfortunately she quit the entertainment circle for love, and then she was killed by a scumbag and lost all her property, so she was forced to return to filming again.It's just a pity that her most glorious era has passed. Although she starred in Xu Ke's "Seven Swords" and Cheng Long's "New Police Story" and other masterpieces after her comeback, the response was not great.Money is gone, youth is gone, love is gone, it's really miserable.

Actress Chen Xiuwen was the strong woman who played Ding Rou in "The No. After quitting ATV, she was also highly praised. She is one of the most famous actresses in Hong Kong, but it is a pity that she met unkind people. After she got married, she suffered losses one after another. She was cheated out of tens of millions of Hong Kong dollars. The debt escaped, causing her to come back again at a young age, which was much worse than Zhou Huimin.It is worth mentioning that Chen Xiuwen's husband is the superintendent Lin Guoxiong who was kidnapped by Cheng Long in "Police Story".

These well-known and well-earned actresses in the entertainment industry choose to quit the entertainment industry after they get married, let alone those ordinary women. In fact, most of the women in Hong Kong choose to stay at home and work full-time after they get married. housewife.On the one hand, this is because Hong Kong's local culture is conservative, and on the other hand, it is also related to the local economic environment.

Hong Kong's economy has always been relatively strong, so the husband's income alone can basically maintain the family's expenses, which also allows women to stay at home without having to go out to work.So many housewives who stay at home every day to wash and cook, because they can stay in front of the TV for a long time, they naturally become the main audience that TV stations are vying for, and the TV programs they film are mainly based on these people.

Hong Kong people call these housewives "teachers", so soap operas suitable for these housewives are also called "teacher dramas".Because the main audience of Hong Kong TV dramas is teachers, so in Hong Kong TV dramas, the first-line actresses are usually not very beautiful, such as Wang Mingquan, Zheng Yuling, Guo Aiming, Guan Yonghe, etc., are not considered beautiful beauties.

On the contrary, there are relatively few beautiful actresses who can make it to the front line, such as the beautiful Lan Jieying from Mount Wutai, the pure and pretty Zeng Huaqian, the gentle and pleasant Zhou Haimei, etc. Most of the characters in TV dramas are not very flattering, no Competing with the heroine for the heroine's female supporting role, or some extras that are more important in the scene, etc.A woman who is too beautiful is a threat to the teacher, so the beautiful and charming Tang Yingying often plays the roles of vixen and mistress, and the childlike Yao Leyi can only play supporting roles. But he can play the leading role.It is really a strange phenomenon in Hong Kong TV dramas.

Li's TV's "Woman I'm the Biggest" is broadcast in the middle of the night, because it is a late-night variety show, and the audience is generally adults, so the topic is naturally more open.In addition to the fact that the host is a well-known porn star in Hong Kong, the content of the conversation is also slightly salty. It can be regarded as the first generation of Chengren TV program in Hong Kong.However, it also suffered a lot of criticism from the society and received complaints from the audience many times.

……

The ratings of the two programs "Beauty Afternoon Tea" and "Woman I'm the Biggest" were very good, but now "I'm a Beauty" is making a comeback under the name "Urban Night Returner", with more exciting content and more beautiful packaging , a more generous reward, and let it regain the top spot in Hong Kong's beauty program and ratings.

"Urban Night Returner" premiered. In order to attract viewers, the gift certificates from Xiushen Hall were specially rewarded as prizes to viewers who watched the show.With gift certificates, not only can professional fitness coaches tailor-made fitness plans for themselves, but they can also be exchanged for nutrition and weight loss packages, or exchange for SPA services, etc. Each service is expensive and designed specifically for the rich.

Because of the rich prizes provided and the more exciting program content, immediately after the broadcast of "City Night Return", it immediately took away most of the viewers from the "Woman I'm the Biggest" program.

Except for some salty and wet people who still want to listen to this program, other white-collar night owls still prefer to watch "Night Returning from the City".The reason is naturally that in terms of content, "Night Returning from the City" is more predictable.

"I Am a Beauty" produced by TVB earlier was promoted on TV only after Zhao Yazhi personally experienced it.In addition, TVB is also willing to spend money on experiments, so many weight loss methods and whitening methods have been proved to be effective, which naturally attracted many viewers to watch.

But TV stations like Li TV and Jiayi TV are reluctant to spend money to conduct real experiments and hire real beauty experts, so the content of the programs is relatively simple, and there have been many obvious beauty mistakes , after being pointed out by the well-informed audience, they were also disgraced for a while.

And now "Urban Night Returner" relies on Xiushentang, and Zhao Yazhi personally speaks out, seeing that her bloated figure has lost weight rapidly within two months, and her skin is as smooth and elastic as before, which can't help but make many women The audience is envious.

The so-called disbelief in the curative effect of advertisements, seeing Zhao Yazhi's amazing changes, naturally made these viewers believe in the content of the program.In fact, losing weight is not that simple. Zhao Yazhi has professional fitness coaches, professional nutritionists, and professional doctors to check her body, so that she can restore her spirit in a short period of time, but how can ordinary people get such high treatment? Down, there will also be a rebound because the method is out of date.

However, this does not prevent "Urban Night Returner" from becoming the most famous beauty program in Hong Kong, nor does it prevent the business of Xiu San Tang from rising sharply after the TV program was broadcast.

In the first month of the opening of the Xiushen Hall, the profit exceeded 50, which surprised Zhao Yazhi. This is the first time she has made money in business.If it weren't for the fact that there were more free members sent out in the first month, the profit might have exceeded [-].

Xu Guanwu naturally didn't care about this small income, but seeing his wife so happy, he couldn't help being very happy.

"If we go back and buy some European and American weight-loss drug companies and cosmetics companies, and then produce and sell them ourselves, I believe the profit will be even higher." Xu Guanwu suggested, "The Yijie factory in the mainland also has production capacity now. We bought It is also possible to produce it yourself after formulating it.”

"Produce and sell by yourself?!" After Zhao Yazhi and Lin Qingxia heard Xu Guanwu's suggestion, they couldn't help being frightened by his thoughts.

(End of this chapter)