Chapter 519
"In fact, since there are already downstream channels for doing business, if you want to expand, you must go upstream." Seeing that Azhi and Qingxia were a little surprised, Xu Guanwu couldn't help explaining to them with a smile, "We are now in the Xiushen Hall. The business is good, and the brand name is slowly opening up. So the next step is to open a branch. Then it is to develop to the upstream manufacturer."

"Well, what you said makes sense, but there are so many foreign cosmetic brands, how should we choose?" Lin Qingxia couldn't help asking in doubt after hearing this.

"That's right, the world-renowned cosmetics company has such a big business, it will cost a lot of money to buy it." Zhao Yazhi also frowned and said, "If you are buying a small company, it is not famous and you are afraid that members will not buy it." what."

"You don't have to worry about it. As long as the products are effective, the reputation is not a problem." Xu Guanwu smiled and said, "It is only a recent thing that luxury goods have entered Hong Kong. The ordinary people in Hong Kong don't know foreign brands. With a foreign name, even if it is produced in the mainland, it can still be advertised as a foreign import. But we do business not only for money, so there is no need to do such immoral things.”

"In fact, there are many little-known cosmetics companies in Europe and the United States. Their products have their own advantages, but they lack funds to promote them. I think if we can acquire several such small companies and borrow their technology Producing our products, using Xiu San Tang and our media to publicize, there must be a lot of business."

"This idea is pretty good, so I'll go back and find someone to investigate." Zhao Yazhi nodded and said, "However, I have to carefully test these cosmetic companies to make sure that they are suitable for the skin of Hong Kong people. Some European and American cosmetics are more It is suitable for the skin type of Europeans and Americans, but the effect on us Hong Kong people is not very obvious."

"Well, it's good if you can be responsible to the members. Although our Xu family is in business, making money is not the only purpose." Xu Guanwu smiled and said, "Don't let others poke your spine just to make money. .”

"Then you still set up a gambling boat on the high seas." Zhao Yazhi couldn't help complaining to Xu Guanwu after hearing this.

"So I handed over the gambling boat to Zhulian, and I never showed up." Xu Guanwu shook his head and said, "I just know that the business is not clean, so I won't get my hands dirty. .”

"Ah Wu, how is your gambling boat doing now? How much money is it making?" Lin Qingxia couldn't help asking curiously after hearing what he said.

"It's more money than making movies." Xu Guanwu smiled and said, "Now there are thousands of tourists on the gambling boat every day, and the winning or losing is between two and three million. We now have an annual income of one billion Hong Kong dollars."

"So much?" Zhao Yazhi couldn't help but shouted, "Isn't that more powerful than the gambling king of Macau?"

"Macau gambling kings still need to pay taxes, but high seas gambling ships don't." Xu Guanwu smiled and said, "However, the benefits enjoyed by Macau gambling kings are far more than just money. The reputation of the uncrowned king of Macau is not for nothing. Your husband Although I make more money than the Macau gambling king, I am far behind him in terms of social status."

"Husband, when will you get the uncrowned king of Hong Kong." Zhao Yazhi said with a smile.

"Your husband, it is impossible for me to buy HSBC and Standard Chartered Bank. The executives of those two banks are the real uncrowned kings." Xu Guanwu smiled and said, "But if I can buy the Hong Kong power plant, water plant, bus company, Taxi companies, supermarket chains, etc. are bought, and the power is not inferior to the Governor of Hong Kong."

"What are you doing to be the uncrowned king of Hong Kong? You must know that the tree attracts the wind, and the gun shoots the top bird." Lin Qingxia waved her hand and said, "I think our Xu family has been too high-profile recently, and we have to get involved in almost any business. Although it made a lot of money, it also provoked a lot of competitors. Once they unite to counterattack, the attack we will receive is bound to be astonishing. Therefore, we should not rush to expand our territory now, but first use our The business on the Internet should be sorted out, so that people will not find a loophole and take us."

"What Qingxia said is very reasonable." Xu Guanwu nodded, "Actually, our Xu family does have a lot of businesses now, including a film and television company, a TV station, newspapers and magazines, a convenience store, and a food factory. Wait, it's true that the businesses are numerous and complicated. So next year I plan to take good care of the businesses under my umbrella. The entertainment industry will be divided into one piece, the chain supermarkets will be divided into one piece, and the businesses of the two of you will be divided into one piece. In addition, other businesses have begun to go public to raise funds.”

"You want to list the convenience store chain?" Zhao Yazhi couldn't help asking in surprise after hearing this, "Impossible, isn't it said that a listed company must have been in business for at least five years, and the company's scale must exceed 5000 million Hong Kong dollars?"

"The size of Bianyide's convenience store has already exceeded 5000 million, but it has not been in operation for five years, so I plan to let Bianyide go public." Xu Guanwu smiled.

"Husband, it's so good, why did you want to list the convenience store? Weren't you very worried that the business would be acquired by others?" Zhao Yazhi asked strangely after hearing this.

Xu Guanwu smiled, "The convenience store is just the most insignificant part of the Xu family's business. It was originally intended to be used to distribute video tapes, but who would have thought that after a lot of trouble, it would turn into a giant. But Since it was originally a wrong product, there was no need to spend too much effort on it, so letting it go public became a way for me to get rid of the burden.”

"Isn't my younger sister running the convenience store now? If the convenience store goes public, won't she become the chairman of the listed company?" Lin Qingxia asked suspiciously.

Xu Guanwu nodded, "The performance of the convenience store in the past two years has been good. It can be seen that Zhu Di has also worked hard. It is okay to let her continue to serve as the chairman after the company is listed. And the convenience store is an advantageous asset , the annual profit rate is above 3000 million Hong Kong dollars, if listed, the stock price will definitely rise, which will be beneficial for us to raise funds in the future.”

"We already have too much money to spend, so why do we need to raise funds from the stock market?" Lin Qingxia asked strangely.

Xu Guanwu smiled, "There are many benefits to having more money, so you don't need to ask more questions."

"You're always like this. You make up your own mind on everything you do, leaving me and Azhi in the dark." Lin Qingxia couldn't help wrinkling her nose when she heard what he said, "Why don't you explain it to us a little bit?" , Why do you want to raise funds from the stock market?"

Seeing Zhao Yazhi and Lin Qingxia looking at him like curious babies, Xu Guanwu couldn't help feeling dizzy, "Well, in fact, I have predicted that Hong Kong's property market will plummet in the next two to three years, so I want to take advantage of the present The stock market is red, raise a huge sum of money first and wait until the time comes to buy at the bottom."

"Really?" Zhao Yazhi and Lin Qingxia looked at him in surprise together and said.

Xu Guanwu nodded, "Now is the best time to buy a shell and go public. Otherwise, after this year, I don't know when I will have to wait."

……

On the eve of Christmas, Xu Guanwu gathered all the members of the Xu family, and then told everyone his thoughts.

Nobody expressed any objection to the listing of the Bian Yi De convenience store.After all, going public is beneficial for the company to raise funds, and it is also conducive to the company's better and faster development. The more important point is that once it goes public, all of you will become shareholders of the listed company, and the dividends alone will make you a lot of money.Xu Zhudi is also very happy to be the first chairman of the Xu family's listed company. You must know that the chairman of a listed company is very powerful.

Afterwards, the Yide convenience store chain acquired Badley Soda Company and successfully bought and listed the company, which shocked the Hong Kong stock market that day.Baddeley Soda Company went public ten years ago. At that time, soda water was one of the favorite drinks of Hong Kong people. Its sales volume was second only to Coca-Cola and Pepsi. Healthy eating Hong Kongers throw away.

The stock of Baddeley Soda Company has also fallen again and again, and now it has often hovered at the bottom.Moreover, the actual asset of this company is the factory building, which is not worth much now, so generally no one wants to make an idea of ​​it.

The reason why Xu Guanwu chose Baddeley Soda Company was not only because of its factory in Jordan, but also because its stock was cheap enough. It only cost 1000 million to acquire Baddeley Soda Company. No need to bother, those shareholders are eager to sell their shares.

Of course, there are also shareholders who refuse to sell because they think that someone will finally buy this company after so many years, so they want to make a fortune along with it. At worst, they want to inflate the price of the stock in their hands, and then pay a big price to the acquirer. Make a fortune.

However, Xu Guanwu did not demand more from the stocks in their hands, and stopped buying after the acquisition reached [-]%, and then released the news immediately, "The Yide convenience store chain acquired [-]% of the shares of Budley Soda Company, successfully buying a shell and going public. "

As soon as the news came out, it immediately shocked the Hong Kong stock market. You must know that Xu Guanwu is known as a golden hand, and the profitability of his companies is very high, which makes people jealous.The Hong Kong securities company urged Xu Guanwu to list his company several times, but Xu Guanwu just ignored it. Unexpectedly, he quietly acquired Budley Soda Company and then listed his Bianyi De convenience store. It was beyond everyone's expectations.

After the news was released, the share price of Buddley Soda Company, which had been hovering at a low level for many years, immediately began to soar rapidly. for surprise.And those shareholders of Badley Soda Company who sold their stocks before are even more regretful. If they knew why they should sell them all, it would be great to keep some.

The stock of Badley Soda Company was subsequently renamed Xu's Supermarket, and then announced that it would issue new shares.Because the Bianyide convenience store chain has now become the largest chain convenience store in Hong Kong, with more than 3000 convenience stores, annual net profit of more than 20 million Hong Kong dollars, and a turnover of more than [-] billion, so once such an excellent financial report is published When it was released, it immediately attracted many investors.

You must know that the bank interest rate is only 5.00%, and the annual profit of ordinary business is 15.00%, which can already be called profitable. Therefore, the annual profit rate of Yide convenience stores exceeds [-]%. Such a sharp profit rate is naturally sought after by shareholders.Therefore, the new shares issued are also frantically sought after.

After the issuance of new shares, the Xu family accounted for only 20% of the shares of Bianyi De Convenience Store, but the other [-]% was purchased by Xu Guanwu, which not only took the opportunity to drive up the share price of Bian Yi De Convenience Store, but also firmly held Bian Yi De Convenience Store. Store control in hand.After the issuance of new shares, although the stock price of Yide Convenience Store dropped slightly, it was still stable at a high level of five yuan, which was dozens of times higher than before, which was only a few cents.The convenience store, which originally had a market value of about [-] million Hong Kong dollars, has now become a large company with a market value of more than [-] billion in Hong Kong, especially with an astonishing amount of cash.

However, after Yide Convenience Store received a huge amount of cash, it did not open new stores or build factories in the New Territories. Instead, it invested all the money in the stock market, buying blue-chip stocks with stable returns.

(End of this chapter)

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