Hypnosis: Psychological tricks in life

Chapter 25 Hypnotic Tricks in Life (12)
"Shelf" can actually be understood as a "sense of distance".Many bosses consciously keep a distance from their subordinates to make subordinates realize the existence of power hierarchy and feel the dominance and authority of their bosses.And this kind of authority is absolutely necessary for the boss to consolidate his position and promote his own policies and ideas.If the boss is too accommodating and does not pay attention to establishing the authority over the subordinates, the subordinates are likely to be lazy, procrastinate or even sabotage deliberately because of belittling the authority of the boss.Therefore, it is beyond reproach for the boss to show his power through "airframes" and then effectively exercise the power. It is also very necessary for the boss to perform his duties well.

Leaders can make themselves appear more mysterious by "putting on airs".Because leaders are at the focus of various interests and contradictions, if they want to achieve their goals, they must know how to hide themselves so that their scheming will not be seen through.If a subordinate can easily figure out the psychology of the boss, he is likely to use this to achieve some purpose of his own, thereby endangering or destroying the realization of the boss's intention.The best way not to expose yourself is to increase the distance with your subordinates, reduce contact, and keep yourself in a state of mystery.

The biggest headache for many bosses is that they have to deal with everything in person, and what they hope more is to spare time and energy to deal with major issues.And easy-going words and deeds will give subordinates an illusion: This boss is easy to talk, should I let him solve my problem... In this way, many subordinates will inevitably ask the boss for personal instructions with a fluke mentality. Will feel resentful again.Therefore, using this "shelf" of "easy and inaccessible" can avoid the annoyance of small and trivial matters, and devote more brain power to planning big things.

Putting airs in the air is also a way to establish authority.A good way to defeat the other side without showing it is to pretend to be powerless to their demands. This obstructive powerlessness can also create an impression of "power".

"I have no right to...", "It would be irresponsible for me to do this", "I don't think it is appropriate to do this", these three sentences respectively give people the impression of authority, responsibility and decency, and further say , this claim is unlikely to be challenged.

Of course, you don't have to explain your principles in a hostile manner. You should show your regret, and even supplement it with sympathetic tears if necessary.

The following sentences can show your sympathy without losing the principle of doing things:

"Personally, I sympathize with you, but you know the rules...";
"I wish I could help you...";
"I've racked my brains, but I can't do anything...";
"You also know that the regulations in this area are very strict...";
"Unfortunately, we have no regulations in this regard...";
"Sorry, I can't do it...".

The advantage of these language skills is that they are applicable to all people, and even the lowest subordinates can give the other party an impression of power.People with a sense of power eventually establish their authority.Only by establishing one's own authority among subordinates can one achieve the goal of controlling subordinates, because only with authority can there be awe and obedience.

Control your subordinates so that he doesn't dare to make mistakes.

The hearts of subordinates are elusive, and they accompany the leader at any time, which has a major impact on the decision-making of the leader.At this time, the leader might as well adopt some strategies to intimidate the subordinates without knowing it, so that they will not dare to make mistakes. This is also a kind of hypnosis method that affects the psychology, and it is a method of strong paternal hypnosis style.

Hachisuka is the founding father of the Tokushima vassal clan in the four countries of Japan. He is very good at controlling his subordinates. We can still see some records about his insight into people's hearts in some barnyard official histories. He often uses a strategy and heuristic method .

On a certain cold winter day, Hachisuka said to a retainer next to the attendant: "In such a cold weather, your feet must have been frozen. I wanted to find out my old pair of socks and give them to you to keep warm." , but I searched and searched, and only found one, although one sock can’t be worn, but in order to show my sincerity, I hope you can accept this single sock.” About a month later, one day bee Suga suddenly found the retainer again and told him: "I found another sock cover, now you take out the original sock cover, and you can make a pair and wear it."

The reason why Hachisuka did this was to test the loyalty of the retainer from the collection attitude of the retainer to the things he rewarded.

The assignment of duty personnel in Tokushima City is usually done by arranging the order of shifts first, writing a list and pasting it on the wall, and then the retainers dispatch personnel on duty according to the order of the list.As the housekeeper, Hachisuka often uses the method of temporarily changing the order of the on-duty personnel to test the reaction of the retainers.

One day, a member of staff on duty knew that the order of duty had been changed again after going to work, so he blurted out: "Why do you change the order so often? I don't know what the purpose is." Then he replied meaningfully: "If you all know my intentions, what else can I do?"

Leaders must know how to read the hearts of their subordinates, but never let them guess your mind.Maintain a sense of mystery, and you will have authority over your subordinates, thereby easily controlling them.

Doing ignorance of what you know clearly can also achieve the purpose of testing the other party.

During the Warring States Period, Han Zhaohou intentionally put a piece of nail shavings in his hand when he was cutting his nails one day, and then ordered his valet: "I lost the nail shavings I just cut. Please help me find it."

After searching for a while in a hurry, no one was found.At this time, a servant secretly cut off his nails and presented them, reporting that he had found them.From this, Zhaohou discovered that he was a liar.

Another time, Zhaohou ordered his subordinates to patrol around to see if anything happened, but his subordinates reported that there was no movement. After repeated questioning by Zhaohou, he was informed that there were cows entering the dry field outside the south gate and stealing grain seedlings.After Zhaohou listened, he ordered the reporter not to disclose the news, and then sent other people to go out to inspect, and told them: "Recently, it has been discovered that cattle, horses and livestock have violated the prohibition and trampled on dry fields. Go and find out quickly. return."

Not long after, all the investigation reports were submitted, but none of them was about the incident outside the south gate. Zhaohou was furious and ordered his subordinates to conduct a strict investigation again, and finally found out what happened outside the south gate. .From then on, his subordinates were all afraid of Zhaohou's ability to predict things like a god, and never dared to do it carelessly.

Of course, if the leader only interferes and doubts the subordinates, but does not show compassion in other ways, the subordinates may rebel against you because they are disgusted with you.

Throughout the ages, many people in power have often used tactics to test their subordinates in order to consolidate their position and establish their authority.However, when using strategies, don't be static, otherwise it is easy to be noticed by subordinates and fail.

Thirteen. Focus on the psychology and scratch the itch—hypnotic tricks to help you succeed in marketing
The essence of marketing is to sell your products at a high price as much as possible, so that customers can get as much money as possible into their own pockets.But there are not many fools in the world, and few people are willing to suffer. How can we grasp the psychological characteristics of consumers and successfully sell our products?Hypnosis may be a good way.

Use the psychology of clinging to celebrities to open up sales.

When asking someone to do something, you can also subtly use the other person's clinging heart.When you really don't have a suitable lobbyist around you, you can also find one from a celebrity.Find a celebrity that the other party admires very much, borrow his status and reputation, and act as a medium for you to communicate with the person you are seeking.

Most people have the heart of clinging, and who doesn't want to have a famous friend: a star, or just a big man.If he can join their ranks, he will be honored, and his value will be greatly increased in the eyes of others.

An Arab named Abudu, who was originally poor and penniless, used this method to ask the world. Not only did he ask many famous people to be friends, but he also asked for millions of fortunes for himself.

This is what Abdu did. He pasted photos of many world celebrities in his autograph book, and then imitated the celebrities' autographs and signed them under the photos.Abdul traveled with these autograph books, visiting business tycoons and rich men.

"I came to visit you all the way from Arabia in the desert because of my admiration for you. Please post a photo on this "Who's Who in the World", and then please sign your name. We will add a brief introduction, and wait for it Immediately after publication, I will be sending away a copy..."

How would the rich man who was visited by him react when he saw that the photos and signatures in it were all celebrities in the contemporary world?Everyone has a good name, especially the rich love false names.Therefore, most people willingly signed their names and provided photos.

And because these people are very rich and like to show off, the thought of being ranked with the world's famous people will feel infinite glory. In this way, they will pay Abdul a considerable amount of money without hesitation.

The publishing cost of each autograph book is only a few dollars, but the rewards given by the rich often exceed thousands of dollars.Abdul spent 6 years traveling to 96 countries, and more than 2 people provided him with photos and signatures.The most paid to him is 2 US dollars, and the least is 50 US dollars, with a total income of about 500 million US dollars.

Abdu took advantage of the clinging heart of those rich and famous people to earn a lot of money for himself, which shows the great effect of this approach.

In addition, clever use of other people's clinging heart is also because many people admire celebrities.Therefore, if you can hook up your products with a certain celebrity in the business field, the sales will naturally increase.

In the north of Qiongdao in Beihai Park, Beijing, there is an old restaurant called Fangshan Restaurant, which has a history of decades.Although the meals here are all cooked in imitation of the dishes ordered by the Qing court, the business has always been very light.Later, through investigation, they found that most of the foreign tourists had a strong interest in the emperor's daily diet, so they decided to use "meals eaten by the emperor" as a feature of the imitation meal to promote it with great fanfare.They collected many legends and related anecdotes about court dishes, compiled them into stories, and let the waiters memorize them, and introduced them according to different customers and occasions when ordering and serving dishes, and the business suddenly became prosperous.

Once, the black mayor of Washington DC held a thank-you banquet here. During the banquet, the waiter brought a plate of dim sum and politely introduced: "The Empress Dowager Cixi dreamed of eating minced meat pancakes at night, and the chef happened to prepare them for her the next morning. The minced meat biscuits were served, and she was very happy, thinking that this is a symbol of good luck and good luck. What you eat today is the minced meat biscuits that the Empress Dowager Cixi dreamed of. I wish you all the best in the future. Step auspicious..." The American guests were amused by the words.The mayor of Washington happily toasted the waiter a glass of wine and said, "Next time I come to Beijing, I would like to be your guest again!"

Nowadays, there are many commercial advertisements that like to use celebrities and do not hesitate to spend a lot of money. In fact, they are doing business by taking advantage of others' clinging hearts.People who have achieved fame like to use things, and ordinary people can easily agree psychologically: "I and so-and-so use the same brand." The same is consumption, and there is an extra layer of aura of "climbing the dragon and attaching the phoenix". Naturally, many people are willing to take advantage of this light .

Most people in the world have the heart to climb the dragon and attach to the phoenix, which provides a way for us to ask for help and do more things.Therefore, when we are asking for help, we can consider using this method to achieve our goals.

Give him face, so that he can't refuse the high price.

There is a saying: "When you open the door to do business, you should be high or low." At the beginning of your business, don't set yourself too low, especially when pricing your products, don't think that cheapness can sell well, and cheapness can attract customers However, in reality, the more expensive it is, the more it attracts customers.

In life, we often encounter such a situation: a pair of leather shoes with similar styles and leathers can be sold for 80 yuan in ordinary shoe stores, but can be sold for hundreds of yuan at the counters of large shopping malls, and there are always people willing to buy them. Spectacle frames worth 1.66 yuan, commemorative watches worth 6.88 yuan, and top-level pianos worth 168 million yuan, these almost "sky-high" commodities are often popular in the market.

People often have a stubborn idea that the more expensive the better, regardless of whether its quality and price are really proportional.

An interesting thing happened in Arizona, USA: In an Indian jewelry store, the owner was worried about purchasing a batch of beautiful emeralds that he couldn’t get rid of. It's cheap and can't be sold.Finally, because the boss was eager to go to other places to discuss business, the night before he left, he left a note to the salesman angrily: "The emerald is sold at twice the original price." The boss planned to liquidate the warehouse at a loss.

A few days later, the boss came back from other places and found that the batch of emeralds had been sold out. He checked the price again and was overjoyed.For the gems were not sold for half the low price, but for twice as much.It turned out that the clerks mistook the instructions left by the boss for selling at 1 to 2 times the price.They didn't expect that after the price increase, more and more buyers would come, and the emeralds that they thought would be overstocked became a hot commodity.

In fact, this phenomenon is called the "Veblen effect" in psychology. Many consumers buy high or low goods. They often have a mentality of acquiring identity and showing their social status by purchasing high-priced goods. .The purpose of their purchase of goods is not only to obtain direct material satisfaction and enjoyment, but to a greater extent to obtain a kind of psychological satisfaction.

With the development of social economy, people's consumption will gradually transition from the pursuit of quantity and quality to the pursuit of taste and style with the increase of income.Knowing the "Veblen Effect", we can use it to explore new business strategies.For example, with the help of media publicity, a high-level image is attached to the product, giving people the impression of "precious" and "extraordinary", thereby strengthening consumers' goodwill towards the product.

This kind of value conversion is completely possible when consumers transition from the quantity and quality purchase stage to the emotional purchase stage.Especially in economically developed regions, perceptual consumption has gradually become a fashion. As long as consumers have the ability to make such perceptual purchases, the "Veblen effect" can be effectively transformed into a marketing strategy to increase market share.

Entrepreneurs should be good at taking advantage of the consumption psychology of consumers and actively adjust their marketing strategies in order to obtain greater benefits.

Pretend to save him money and let him buy the most profitable items.

A product is purchased for 0.10 yuan, and it can only be sold for 0.12 yuan to make a profit, but the PriceSmart member store can still make a profit by selling 0.09 yuan.Why is this?PriceSmart has a slogan called: Always save money for customers.

From a certain point of view of doing business, behind this slogan is "by saving him money, earning his money".Following the business philosophy of "always provide members with the best quality products and always save money for members", Pricesmart Membership Store provides low-priced high-quality brand products and services, with the purpose of establishing a "loyal members' purchase" model.

Customers are God, and under no circumstances should any customer be offended.Because, behind every customer, there are about 250 relatives and friends. If you win the favor of a customer, it means you have won the favor of 250 people; 250 customers.This is the famous 250 law.

(End of this chapter)