new kung fu king

Chapter 305 The Era of Comedy Kung Fu Movies

What can five Hong Kong dollars do?It is equivalent to the salary of Wang Xiaohu and Yuen Biao who used to work hard on the set for a day, and it is equivalent to the food expenses of an ordinary family in the 70s for two days.

Today, five Hong Kong dollars represent more than that, it represents a TV, a radio, a bag of rice, a box of .
Buying a movie ticket can not only watch the movie, but also participate in the lucky draw. This method Wang Xiaohu came up with completely stimulated the anti-gambling factor in Hong Kong people. In just one day, citizens surrounded 70 movie theaters. The number of people going to participate in the lottery has reached tens of 10, and the number is still increasing!

If no one got a TV set, someone might stand up and accuse Wang Xiaohu of cheating, but there are really some people who proudly carry the TV set home under the envious eyes of tens of thousands of people, which is even more exciting For those citizens who were not drawn, they joined the queue again, holding that even if they failed to win a TV, at least they had to get a radio as a consolation prize.

According to incomplete statistics, there were 50 people participating in the lottery activity that Wang Xiaohu detonated this time, and none of them bought at least 2 movie tickets. The number of movie tickets sold has reached 500 million!
500 million!

Run Run Shaw felt his heart was beating excitedly today, it was stimulated by Wang Xiaohu!
"Grandma, it's too bad. If this goes on, I'll have to go to the hospital!" Run Run Shaw pressed his heart, took out a small medicine bottle from his pocket and took it with water, and then his breathing became stable.He pointed at Wang Xiaohu with his finger and said, "Hey, it's too late if you don't accept it, the formation you made up, you brat, scares me to death!"

"Sixth Uncle, you are growing strong now, don't say anything unlucky." Wang Xiaohu said with a smile.

"Don't be modest!" Run Run Shaw leaned forward and said, "In the years since the opening of Hong Kong films, they have always been screened first and then released. I haven't heard of a film that was screened without a screening Start robbing money, and one robbing is 500 million! Boy, I admire you, I really admire you to death!"

"Hehe, didn't I say that this is an extraordinary method used in an extraordinary period. It will work the first time or two, but after more times, and everyone gets used to it, it will be meaningless."

Run Run Shaw shook his head and said: "No, no, it should be said that in our circle, there is no one who is as prodigal as you. You spent more than 30 yuan for publicity, which is more than twice the cost of filming. Yes, and no one dares to have such confidence and courage!"

Wang Xiaohu smiled and said nothing. In fact, if you think about it carefully, what Shaw said is not wrong at all. In the entire Hong Kong film circle, no one has realized the importance of publicity expenses for a film.

Whether there is publicity work or not, and the quality of the publicity work is good or bad, can directly affect the number of movie audiences.This is related to both social benefits and economic benefits. The view that "the audience is God" is increasingly accepted by Hong Kong film workers.The high-quality publicity work is to attract more audiences, increase the attendance rate, and achieve the purpose of increasing screening income by mobilizing more publicity methods and rationally arranging publicity expenses.

Wang Xiaohu knows that in some western countries, producers, distributors and exhibitors often use a lot of publicity methods in order to earn huge profits, and the publicity costs are several to ten times higher than the production costs.

Just like "The Prodigal Boy", the total cost of the film did not exceed 20 Hong Kong dollars, but Wang Xiaohu spent nearly 40 Hong Kong dollars for publicity. No one would believe it when he said it. The title of the movie is the same, some people have secretly called Wang Xiaohu a "prodigal boy", and they all think that this guy was stimulated and broke his family fortune.

For example, after Zou Wenhuai saw the headlines in the newspaper, he sniffed and sarcastically said: "Wang Xiaohu will definitely lose money this time!" But his gloating did not last long. Broken his so-called "experience talk".

"The scene was crowded with people, and the atmosphere was very hot. Everyone was like crazy, staring at the TV with red eyes. Some people bought more than 20 movie tickets before they got a few bags of washing powder and rice. When they saw someone After winning the TV, they joined the queue without thinking."

"Then how many movie tickets do you think they can sell?" Zou Wenhuai frowned, feeling his heart beating wildly again, which was a kind of panic and uneasiness.

"According to the data sent back by several other eyeliners in the company, it is conservatively estimated that this number can be reached." Du Huidong stretched out five fingers while speaking.

Zou Wenhuai felt his eyes go dark, and strong dizziness hit his retina. He knew that it was not 5000 yuan, nor 5 yuan, nor 50 yuan, it was 500 million yuan!

Seeing this, Du Huidong hurriedly gave him first-aid medicine: "Mr. Zou, you must be steady. Don't fall down at this time, otherwise Wang Xiaohu and the others will watch the fun even more!"

"I know, I know." Zou Wenhuai's lips were a little purple, and his face was ugly: "Go get in touch with Warner and urge Goros to complete the post-production of "Game of Death" as soon as possible. We must follow Wang Xiaohu This whirlwind, try to grab it hard!"

"Okay, I'll arrange it now." Du Huidong nodded and returned after walking a few steps: "Mr. Zou, how much will we spend for publicity?"

"How much did Wang Xiaohu invest?"

"About 40!"

"Hiss! So many!" Zou Wenhuai couldn't help twitching the corners of his eyes when he heard this. This amount has exceeded his imagination. If calculated according to the ratio of 2:1, "Game of Death" invested more than 100 million Hong Kong dollars, at least 200 million To do publicity, but if you still smoke the TV, isn't it a bit unintentional?
Zou Wenhuai's consideration is not without reason, because Wang Xiaohu had cooperated with Shaw Brothers to send the TV set, who would cooperate with him if he gave the TV set, by the way, Li's TV station. "First plan 40 yuan to do it. The momentum must surpass Wang Xiaohu. In addition, get in touch with Li's. I want to meet their boss."

"By the way, arrange some tabloid reporters to go to the theater. Regardless of the quality of "The Prodigal Boy", all you have to do is criticize, criticize, criticize! You must suppress Wang Xiaohu's momentum!"

The morale within the Xiehe company was on the rise. Whether it was Wang Xiaohu and Zhao Yazhi, or members of the Seven Little Fortunes such as Sammo Hung and Yuen Biao, they were all immersed in unprecedented joy. Bruce Lee's death brought a heavy blow to Xiehe. They have been passive for the past four months Beaten, now the film has won 500 million box office data before it was released, how can you make them unhappy.

On the contrary, Yuen Biao was a little panicked after being excited. He scratched his head and said to Wang Xiaohu: "Ah Hu, do you think "The Prodigal Boy" will hit the street like Aaron's "Snake-shaped Hand"?"

"Probably not!" Wang Xiaohu said with a smile.

"But you said the same thing last time, but in the end, "Snake-shaped Hands" was still criticized, and I felt a lot of pressure!" After all, it was Yuen Biao's first time playing a leading role, and Jackie Chan's failure experience is still vivid in his memory. , the current Yuen Biao still lacks confidence.

"A Biao, believe me, the last time will never happen this time!" Wang Xiaohu patted him on the shoulder and said very seriously: "If I still hit the street this time, then all my hard work in the past four months It's all in vain."

What did Wang Xiaohu do in the past four months?The core members of Concorde are all well-informed.They all know that Wang Xiaohu has made a lot of small moves a while ago, and the purpose is nothing more than one: to concentrate all the imitation trends in a short period of time, sufficiently disgusting the audience, and making all the audience lose their appetite for movies that imitate Bruce Lee. Let's usher in a new era of Kung Fu Comedy!

"Ah Hu did it, and at the same time, he hurt all the citizens of Hong Kong. So he immediately used a lottery to comfort the citizens, and gave the citizens the greatest profit to regain their confidence in the film." Yuen Biao thought in his heart. Think like this.

The lottery continued until 10:30 in the evening. When "The Prodigal Boy" was about to be released, another 5 TV sets were drawn. Although 30 TV sets were more than the 5 that Wang Xiaohu planned, Wang Xiaohu was also very happy. He didn't blame Yang Shenghua, the publicity manager, and even gave him a big red envelope of 5000 yuan. Now, student Yang was so happy that he wanted to see through Wang Xiaohu's flattery.

A group of more than 20 people from Xiehe Company still sat in the front row of the New Century Cinema. Even when "Serpentine" hit the street, they kept this habit.

The film started to play, and the yin and yang Tai Chi fish representing the Jeet Kune Do symbol rolled slowly. The audience hadn't calmed down during the lottery draw. The so-called money had already been spent. No matter whether they won the lottery or not, they always wanted to watch this movie. Yes, otherwise you won't even get any spiritual comfort, it's a loss, isn't it?
Lin Zhengying, who shaved his eyebrows, appeared on the screen in a female role. His superb singing skills fascinated the audience. Once upon a time, Peking Opera and Cantonese opera were all the rage in Hong Kong. However, with the rapid development of movies in recent years, these entertainment projects of that year It was gradually forgotten by people, so after seeing the stunning appearance of "Pan Jinlian" on the screen, all the audience began to applaud.

In the last month, Hong Kong movies broke their hearts, and the audience was overjoyed when they first saw the nostalgic Beijing opera.

Wang Xiaohu took a peek at Lin Zhengying, who had just grown eyebrows, and said in his heart, "Zhengying, your glory days are coming! After comedy and kung fu movies are on the right track, I'm going to promote your zombie series!"
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When I paid my salary today, I learned that the company deducted 200 yuan for no reason last month!Nima, it's hot!
(End of this chapter)