new kung fu king

Chapter 304 The film has not been screened, but the box office is already hot

"Hey, have you heard that there is a lucky draw in 70 movie theaters in Hong Kong!" a Hong Kong citizen said to his companion in the teahouse.

"Lottery draw? Draw what!"

"I don't know the general meaning. It seems that if you buy a movie ticket, you can get a chance to draw a lottery. There are many prizes, ranging from daily necessities to TV sets."

"Then why don't you go to the lottery!"

"I don't know if it's true or not. How about, why don't we try our luck?"

"Forget it, I have lost any confidence in Hong Kong movies now, and I don't want to spend even a dime on them. If you are tempted, go by yourself."

"Well, well, I'll go by myself." After the citizen finished speaking, he walked to a nearby theater and found that a huge banner had been hung at the entrance of the movie theater, on which were written the rules and prizes of the lottery.

"Every citizen who buys a movie ticket for a movie theater under Xiehe or Shaw Brothers will get a chance to draw a general for free. The prizes are very complete, ranging from a bag of washing powder, soap, toothbrush, toothpaste, as large as firewood, rice, oil, salt, soy sauce, vinegar tea, and even There is a TV set recently launched by Pingba Electric." A theater worker was speaking loudly to the surrounding citizens through a loudspeaker.

"Is the TV real?" A citizen asked.

"Of course it's true! Agui, lift up the TV so that everyone won't think we're lying!" The staff member said to his colleague, who immediately ran into the theater, and after a while, followed another A colleague "carrying" a small TV came out.

"See, this package has the seal of Pingba Electric Industry. This is a brand new and unopened TV. As long as you invest 5 Hong Kong dollars to buy a movie ticket, you will not only be able to watch wonderful movies, but also have the opportunity to watch this TV. Move the TV back home!" Seeing the crowd watching at the entrance of the theater talking more and more, the staff became excited and shouted loudly: "Such a great opportunity is rare. When you move back to the TV, you can also I will get a free one-month TVB TV program viewing time, after this village, there will be no such shop, this opportunity is rare, action is worse than heart, what are you waiting for!"

Some citizens in the audience were a little moved by what he said, and whispered.

"Hey, what kind of trick do you think they are playing, are they really going to let us move the TV home?"

"That's right, how can there be such a good thing in the world, you know, even if our family doesn't eat or drink, we have to earn three years to buy a TV. Anyway, I don't believe it's true!"

"Why don't we try it? It's only 5 Hong Kong dollars. Even if you can't get a TV, you can still watch a movie."

"Wow, haven't you been disgusted yet? How can you watch the current movie? It will kill you!" The citizens nearby heard that this person wanted to be the first person to eat crabs. He is sad.

"Actually, I feel that although Wang Xiaohu's film is not very good, it is still a hundred times better than other companies' films, so I decided to give it a try!" So in the sympathetic and gloating eyes of everyone, this brave citizen finally stood up , strode onto the stage, spent five Hong Kong dollars to buy a movie ticket, and was led by the staff to a big box.

"Citizen, I am very glad that you are the first friend in this theater who dares to stand up for the lottery draw. Thank you for your support to Xiehe Film Company." Seeing the business coming, the staff said some polite words according to the company's instructions.

After explaining the rules, the staff asked him to put his hand into the big box, and reminded him: "My friend, you can only catch one ball. If you catch two, we will give you a prize with the smallest face value."

"I know, I know." The citizen scratched for a long time, and finally withdrew his hand while everyone in the audience waited anxiously, holding a small ping pong ball in his hand.

"Come and let me see what the award is. Wow, congratulations to this friend. You have won a radio sold by Pingba Electric Co., Ltd. this time. Haha, congratulations!" The staff held the citizen tightly Said with his hand, the expression on his face seemed to be as excited as if he had won a prize.

"Wow! There are really prizes!" The citizens swallowed their saliva enviously after seeing the beautifully packaged radios presented by the staff, wishing that they were the ones who just drew the lottery.

Although the citizen didn't get the TV he wanted, he felt good about getting a radio. After all, the price of the radio is more than three hundred Hong Kong dollars. It is worthwhile to exchange five Hong Kong dollars for a radio, so he took it with satisfaction. The radio went off the stage and went home to announce the good news.

"Are there any friends who want to draw a lottery? Just now, that friend has already taken away a radio. Let me tell you that we have a limited number of high-end electrical appliances such as radios and televisions. Each theater only provides three. One radio, one TV, limited quantity, rare opportunity, now there are two radios and one TV waiting for you to come and get them!"

In fact, there was no need for the staff to say anything at all. The audience in the audience was already overwhelmed, and rushed up together, causing the scene to be extremely hot, "Everyone take your time, take your time and line up!"

"Wow, congratulations to this citizen, you got a bag of washing powder!"

"Oh, this citizen will try harder, I hope you will be better next time!"

"Let me see, wow, that's amazing, this citizen won the second radio!"

This is the first day of publicity. In order to test the reactions of Hong Kong citizens, Wang Xiaohu only arranged for two theaters to carry out promotional lucky draws. The statistics that were calculated that night surprised Run Run Shaw: the citizens took away a total of about 5000 yuan However, they earned nearly 2 yuan. Apart from the salaries of the staff, they also made a net profit of 3000 yuan. What a bargain!

Run Run Shaw stared at the statistics table with his eyes wide open, and said in a trembling voice: "That is to say, there were 4000 audiences gathered around the two theaters to participate in the lottery, and we sold 4000 movie tickets! Before the movie was released, the TV Before it was taken away, we made a profit of 3000 yuan, my God!"

Run Run Shaw felt that this was faster than robbing a bank to get money, but Wang Xiaohu shrugged indifferently and said, "Uncle Six, you have to calm down. If the 70 movie theaters open the lottery tomorrow, the number will definitely be even more!"

"Oh, how can you calm me down? If we follow this trend, the box office results will already be released before our film is released. You won't lose money!" The wrinkles in the corners of Run Run Shaw's eyes jumped out again, he touched his chin, looked at Wang Xiaohu with bared teeth, and said, "Stinky boy, you are so skilled, Uncle Six, I have spent most of my career in the film industry. This is the first time in my life that I have met a young man like you who is earning money without losing money. Damn, luckily I am not your opponent like Zou Wenhuai, you are a fucking freak!"

"Uh, Uncle Six, I don't want you to be scolded." Wang Xiaohu rubbed his nose in a little depression and said, "To be honest, we can only use this method once. I just accurately grasp the psychological operation of Hong Kong people who love to gamble." , but if we really want to bring the audience back to the theater, we filmmakers need to show our true skills and make good movies, otherwise the audience will not be fooled next time!"

"Well, what you said is very reasonable, but others may not understand this kind of reasoning. I think after we succeed, other companies will follow suit and imitate us, and then there will be another bad trend." Run Run Shaw couldn't help feeling a little bit worried.

"Don't be afraid of following the trend, and don't be afraid of the wrong trend, as long as we keep walking in front of them, being imitated all the time, and never being surpassed, it's OK!" After Wang Xiaohu finished speaking, he stood up and called the company's publicity manager: "Hey, Yang Shenghua, let me know and lower the winning rate tomorrow."

"Brother Hu, why is this? The atmosphere at the scene today is very hot, and I feel that the popularity will be even stronger if it continues." Yang Shenghua asked puzzled.

"Oh, I still need to teach you about this kind of thing. Our publicity effect has already been achieved. "The Prodigal Boy" will be released in two days. All you have to do is control the chances of winning the lottery on the TV. Tomorrow, you will be drawn at most ten times." Taiwan, let them taste the sweetness, until the last day they will be drawn a total of [-], anyway, not more, if there are too many, we will lose money!!!”

"Well, Brother Hu, I understand, I will personally watch this matter!" Yang Shenghua hung up the phone and was a little puzzled, 70 TV sets were thrown in the company's warehouse, why did he ask for only 40 TV sets to be drawn? ?How did he know that the remaining [-] TVs were of other use to Wang Xiaohu.

"Oh, brat, I praised you for being so generous just now, but now you're going to play behind the scenes. You are worth hundreds of millions, and you still care about that little money!"

Wang Xiaohu hummed and smiled without explaining.
On the second day, Hong Kong was fried. All the citizens rushed to the entrance of the nearby Shaw Brothers or Xiehe theaters early in the morning. There was a long line of people waiting for the lottery to start. Although no TV was drawn yesterday. , but the radio, washing powder, toothbrush and so on are drawn a lot. After returning home, those winners kept promoting to the neighbors and neighbors, telling how good Xiehe Company and Shaw Group are. Give everyone benefits, so they spread it to ten, ten to a hundred, and rushed to the TV to kill each other. They always thought that they would be the next lucky one, so after the lottery, they didn't think others were drawing a lottery. They were all so nervous that when others didn't win or won other prizes, they all took a big breath, there was still a chance
(End of this chapter)