new kung fu king

Chapter 379: One episode a day is not enough to watch

"Every night at 08:30, lock on TVB channel, watch how Chen Zhen, played by Wang Xiaohu, is all-powerful on the screen, and awaken the dream of a man in your heart!"

"Oscar's best director pays tribute to Bruce Lee's masterpiece, Xiehe and Shaw Brothers join forces, the most luxurious cast, the most classic "Fist of Fury", a different Chen Zhen!"

This is the advertising effect of TVB wireless TV broadcasting in multiple time slots every day since January 75. This advertisement is done very skillfully. It also uses Bruce Lee's remaining prestige, but it is particularly able to attract the audience's attention. .

The first is Wang Xiaohu's appeal. He used to be Bruce Lee's brother. Everyone knows that the four most classic Bruce Lee movies were all completed by him. From the script to the action, and even to the theme song, each one broke He broke the box office record of Hong Kong movies, and he even swept four statuettes in Hollywood in April last year.

The same is "Fist of Fury", a movie, a TV series, the starting point is different, and the advertising effects caused are also different.

What's more, this advertisement directly uses the opening and prologue of "Jing Fu Men" as a trailer, combined with Wang Xiaohu's "Jing Wu Heroes" with Changhong's vigor, together with the familiar stars, exciting and exciting martial arts action scenes, all of these will be The desire of the audience was successfully seduced.

Since New Year’s Day, Hong Kong’s Pingba, Intertek, Ruixing and other electrical appliance companies have suddenly more than doubled their turnover. People who came to buy TV sets are overcrowded, and the TV sets that were originally in stock were sold out in one morning. , Looking at the market where supply exceeds demand, the bosses of several commercial firms gritted their teeth and took loans from the bank to purchase thousands of TV sets in one go, but they sold them for less than two thousand.

At the beginning, the bosses of these commercial firms couldn’t figure it out. After asking a few customers, they found out that the reason why everyone bought TVs crazily was because they were anxious to watch the TV series "Jing Fu Men" filmed by Wang Xiaohu. It can drive the crazy sales of TV sets. These bosses wish they could hold Wang Xiaohu and eat them hard. Wang Xiaohu is simply their lucky star.

The bosses still vividly remember the TV promotion two years ago. Wang Xiaohu took the lead and exchanged five Hong Kong dollars for a TV. Although the sales of TVs in Hong Kong had increased at that time, it was not as direct as it is now. crazier!

Such a crazy action in Hong Kong is naturally indispensable to the attention of the news media. Yi Xiujia received a notice from Jin Yong today to go to Pingba Electric Appliances Company for interviews. As soon as he walked into the door of the company, he saw dozens of citizens queuing up to buy. , Yi Xiujia didn't waste much effort, and found Cheng Bintie, the owner of the firm, with his companions.

Cheng Bintie was sitting in the office at this time and using an abacus to verify the accounts. When he was interviewed by Yi Xiujia, he was 33 years old and already a little fat. Mile."

"Boss Cheng, don't be nervous, we just chat like ordinary friends." Yi Xiujia is very good at adjusting the atmosphere of the interview, and after chatting for a few words, he asked, "How many TV sets does your firm sell every day?"

"Wait for me to check the account book." After Cheng Bintie took out the account book for the past few days and glanced at it, he said with a secret joy on his face: "On average, less than [-] units are sold every day. Last year, everyone made a small fortune in stocks. Now the stock market It’s not good, there must be some savings, and Wang Xiaohu’s appeal is so strong, I believe that after the TV series starts broadcasting, this number will break through.”

"Has this happened before?"

"No, absolutely not! I can say with certainty that the phenomenon of one person or a TV series driving the crazy sales of TV sets is definitely a precedent for Hong Kong's electrical appliances industry."

"What do you think of this TV series that hasn't aired yet?" Yi Xiujia continued to ask.

"My son wants to see Wang Xiaohu, my wife wants to see Zhao Yazhi and Wang Mingquan, and Weng Meiling, my father wants to see Wang Xiaohu, my mother wants to see Li Xiuxian and Zhou Runfa, my sister." Cheng Bintie told his relatives, Yixiu Afraid that he would talk endlessly, Jia interrupted with a smile: "Can it be summed up like this, that is, this TV series has gathered screen stars that everyone likes now, and that's why it has received such high attention?"

"That's right, that's what I meant just now." Cheng Bintie slapped his thigh and said, "Actually, what I want to watch most is "Fist of Fury". I'm also a fan of dragons, and I also know that Wang Xiaohu is Bruce Lee's brother. The TV series you shoot should be very good."

According to statistics from "Ming Pao" in the past half a month, as of January 1th, the second anniversary of Bruce Lee's death, before the broadcast of "Fist of Fury", Hong Kong had at least 20 new TV users. Families without TVs have long been squatting in front of the sofa, and citizens without TVs have also gone to neighbors and relatives’ homes to watch TVs. In short, they are all looking forward to the countdown to the start of "Jing Fu Men" in the lower right corner of the TV screen.

When the countdown on the TV screen showed zero, it was exactly 08:30 in the evening, and an advertisement that had been inserted on the screen quickly disappeared, and then a piece of white appeared.

Just when the audience was puzzled by the white color, the Jeet Kune Do slogan "Taking the lawless as the law, and the infinite as the limit" began to appear slowly. There was a big word "武" written in the middle of the screen, and at the bottom There is a line of handwriting that is not too big or too small to be read clearly, "Salute to Mr. Bruce Lee, a generation of Kung Fu master and international movie star."

Then a burst of music that made everyone sound like their blood was burning, came from the small TV speakers, the gorgeous beginning, a loud bang, and then all the drums, cha, and suona were used. There is a feeling of blood boiling.Wearing a coarse long gown, Wang Xiaohu walked with a lion head on his back, surrounded by a group of people.

Although the citizens have seen this prologue many times, this time, they know that it is not just a prologue, they know that there will be a real drama to watch today.

The long-awaited TV drama finally unraveled the mystery. The plot of the first episode was very exciting for citizens who are used to watching ordinary TV dramas. In the words of many people, "It's like watching a movie!"

That's right, one of the most important features of Wang Xiaohu's kung fu films is his unique editing style. When making TV dramas, he implemented this good habit very well. People are mesmerized and intoxicated, which makes people have a clear impression of Huo Yuanjia: Martial arts are strong and he cares about the country. In the face of national crisis, he stood up to fight against all differences and established Jingwumen. Such a patriotic martial arts master, let everyone see In the shadow of Bruce Lee.

Afterwards, the leading actor Chen Zhen appeared on the stage, and in a few scenes, he vividly portrayed the character of the naughty country poor boy who loves martial arts and is crazy.

In the TVB building, Wang Xiaohu and Run Run Shaw sat in the studio hall, watching the broadcast.

"Xiaohu, how much will TVB's ratings increase after tonight?" Run Run Shaw asked with a smile.

Wang Xiaohu didn't have an intuitive impression of such things as ratings. After thinking about it for a long time, he shook his head and said directly, "I don't know."

Run Run Shaw originally thought that he could answer a number that satisfied himself, but he didn't expect this guy to say that he didn't know in disappointment, and couldn't help but laugh and cry. "You boy, as a major shareholder of TVB, you actually say you don't know. If it gets out, it will definitely make people laugh out loud."

"I only pay attention to the box office revenue. The concept of ratings is too abstract!" Wang Xiaohu shrugged and said disapprovingly: "Besides, I am only in charge of filming TV dramas. How to publicize is something you have to worry about. It only shows that your propaganda work is not in place.”

"Hehe, you still beat me up." Run Run Shaw scolded with a smile: "Sometimes I hate you very much. You speak too directly and easily hurt people. This is not good."

"Hey!" Wang Xiaohu sighed, stretched his waist and said, "I don't know about other things, anyway, this TV series will definitely refresh TVB's previous ratings."

Wang Xiaohu spoke out loud, but Run Run Shaw didn't mean to refute. After a long time, he nodded and said, "Talking to you is so boring, there is no suspense at all!"

While the two were talking, the phone in the studio rang suddenly, and the staff responsible for answering the phone grabbed it, and heard a loud voice coming from the phone: "Hey, TVB, why do you only broadcast TVB tonight?" One episode, we are enjoying ourselves watching it!"

It turns out that the first episode has already been broadcasted at this time, and the preview of the next episode is playing on the screen, as well as the schedule of the broadcast. The audience is addicted to watching it, but TVB is stingy and only broadcasts one episode. How can you let the audience accept it? up.

"Sorry, this is an arrangement in our station."

"Don't talk about the arrangement or not, you guys hurry up and broadcast another episode, otherwise we are all hopeless!"

The staff had no choice but to report their opinions to the higher-ups as soon as possible. Just after hanging up the phone, another call came in. It was also to urge the broadcast of the second episode. So, this staff member experienced the experience of joining TVB On the first busy night since then, he kept answering the phone and kept recording the audience's opinions and requests, but all the opinions can be summed up in one point: one episode a day is not enough to watch, ten episodes a day is almost the same!
"Mr. Shao, what should we do? Citizens are now strongly requesting to broadcast an additional episode." The staff reported the compiled opinions with a bitter face, and Run Run Shaw was surprised for a long time. This phenomenon is unique in TVB. The brat got it right, and after a gratified smile, Run Run Shaw said: "Tell them, from now on, one episode will be played at 08:30 every night. After the advertisement, the first episode will be played again, and the second episode will be played at 08:30 the next morning." set."
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There is no charge for a digression: the company arranged Xiaomi to a new construction site. The new project has 12 single buildings, and Xiaomi is responsible for 3 of them. Hey, I ride a motorcycle to work 7 kilometers away at 50:7 every morning and go to work at [-]:[-] in the evening. To tell the truth, Xiaomi is really tired after clicking home and typing.

In the past, it was the end of the project, and the workload was not much. There was plenty of time left for Xiaomi to code. Now the workload is three times that of before, and Xiaomi’s monthly salary also increases by 5 yuan a day for gasoline due to the long distance to work. , If you calculate it like this, mother, the monthly salary is only 1000 yuan, so I am entangled with Xiaomi, I am entangled!I am struggling with a question, whether to resign for a full-time codeword, resign for a full-time codeword, or resign for a full-time codeword. Friends, give me an answer!

(End of this chapter)