new kung fu king

Chapter 380 The King of Green Leaves - Uncle Da
It is not too much to describe the TV series "Fist of Fury" as popular on TVB. Wang Xiaohu only used the preview of one episode and the next episode to increase TVB's ratings by 38 percentage points. It is still increasing crazily when replaying.

This made Run Run Shaw very happy, but he understands the long-term operation policy, and even agrees with Wang Xiaohu's rebroadcast plan. In this way, almost no other methods are needed, and the old rival Li's TV station has been suppressed by the rebroadcast alone. , and without any suspense, widened the gap in ratings, and firmly maintained its position as the leader of Hong Kong's TV industry.

At the board meeting this morning, Run Run Shaw praised the TV series without concealing his joy, and asked other directors to let go of their so-called old qualifications and learn more from Wang Xiaohu.

Another benefit brought about by the increase in ratings is the increase in advertising costs. In the past, TVB TV station did not have a lot of advertising agents, and the agency fees were generally low, but now it is different. Many merchants value the prime time period. Competing to shoot business representatives to TVB Building to sign the advertising agency contract.

As a permanent shareholder of TVB, Wang Xiaohu saw that the advertising department was overcrowded when he went to the TVB building the next day. There were all kinds of businessmen who came to seek agents, including department stores, stationery companies, record companies, electrical appliances companies, and even lenders. The scene of usury is extremely hot.

Wang Xiaohu roughly got the agency price from the manager of the advertising department, and directly pushed away Run Run Shaw's president's office, only to see Run Run Shaw on the phone.

"Oh, okay, easy to say, we have been friends for many years, and this matter will be settled for you." Run Run Shaw hung up the phone with a happy face, and after calling Wang Xiaohu to sit down, he asked the secretary to serve good tea for him. He smiled and said, "Little Tiger, that's amazing. Now that TVB's ratings are rising steadily, the company spends more on advertising in one day than in the past three months."

"That's why I came to you." After taking a sip of tea, Wang Xiaohu smacked his lips and said, "Uncle Six, the advertising expenses must be adjusted. The current price cannot bring the maximum profit."

"Still adjusting?" Run Run Shaw was startled when he heard the words, he swallowed and said, "But I informed the manager of the advertising department last night to raise it three times!"

"Three times is too little!" Wang Xiaohu said with a smile: "According to what I mean, we should classify the other company according to the size of the other party's company, and also divide the price according to the time period. There is an easier way, auction!"

"Auction!" Run Run Shaw rolled his eyes, and asked with some doubts: "Advertisement is not a real commodity, how can it be auctioned? If it spreads, won't it be laughed out of the mouth?"

Wang Xiaohu smiled. It's not that Run Run Shaw is so rare. After all, this kind of behavior of auctioning advertisements is also learned from CCTV. Back then, the advertising fees of CCTV Spring Festival Gala were fired at sky-high prices, especially the advertisements before and after the clock struck zero can scare people to death. , Just relying on advertising agencies, CCTV earns a lot of gold leaf every year, not to mention the advertisements of Shenwu V and Shenliu ascending to heaven, and Chang'e flying to the moon. The advertisements in a few tens of seconds can reach hundreds of millions.

"If you don't take this opportunity to make some money, I'm afraid it will be even more difficult to raise the price in the future." Wang Xiaohu half-jokingly said.

Run Run Shaw fell into deep thought when he heard the words, and after a while he asked cautiously: "What kind of auction method are you talking about?" Obviously, Wang Xiaohu's words were very tempting, but Run Run Shaw has become more and more cautious over the years. The rapid expansion of the two companies is not unrelated. After all, the company feeds tens of thousands of people, so he has to be cautious.

Wang Xiaohu did not directly say how to auction, but answered some questions about the characteristics of TV advertisements: "TV advertisements are a unique media advertisement, and no other advertising media can have such audio-visual integration power. No matter where TV advertisements are presented The reality or illusion in front of your eyes, its flowing images and sounds can always control your sight, touch your heart or arouse your emotions. This is what other media cannot do, and it is also the reason why TV can become a super sales tool. .”

In this era, the concept of TV advertising is not yet mature, and TV advertising is also relatively simple, just a simple picture or the company's logo with a few words. The rental price of an advertising space in TVB used to be 500 Hong Kong dollars per month, but now it is rising every month. The price also reached 2000 Hong Kong dollars.

The advertising concept that Wang Xiaohu mentioned was based on his experience in his previous life. A few simple words, but revealing a lot of mystery, Run Run Shaw couldn't help but his eyes lit up when he heard it.

"You don't need to specify the price of the gold file. Just ask the manager of the advertising department to sort out the information of the companies that come to seek agents, determine the auction list according to the financial resources of each company, and then pull them to the conference room to organize the auction. The one with the highest price will win, until The price will not change after the TV series is broadcast.” Wang Xiaohu thought for a while and said: “As for the price of the replay, you can change it once a week or two, and merchants who have not been represented don’t have to worry, we don’t have many opening and closing prologues. As for the blank space, you can completely modify it to place an advertisement, the number of words in the advertisement and the size of the merchant’s logo are directly linked to the money.”

As Wang Xiaohu talked endlessly, Run Run Shaw listened with relish. As Wang Xiaohu talked deeper and deeper, the golden light in Shao Runfu's eyes became brighter, and he wished he could fall into Qian's eyes.

Undoubtedly, Wang Xiaohu's agency advertising fee plan is highly operable and has completely subverted the traditional cognition in the Hong Kong TV circle. As for the development of the group, it can be predicted that if this plan is strictly followed, TVB will recover the investment cost of the previous few years in less than five years.

"Grandma's." Run Run Shaw felt his blood boil, and he couldn't help swearing. When he looked at Wang Xiaohu again, his eyes were full of admiration. "Little Tiger, you are simply a rake for making money, you can make money as soon as you put something in your mouth!"

"Look at what you said, Uncle Six, if I'm so good, wouldn't it be possible for Dongdong to make money just by talking about it?" Wang Xiaohu said with a smile.

"Almost, almost!" Run Run Shaw nodded happily, and sighed, "How much money does this have to make!"

"Remember to give me a part of the commission, I came up with the idea!" Wang Xiaohu joked.

But Run Run Shaw chuckled, pretending to be a bachelor, and said, "If you want money, I will die."

"You cling to the old and sell the old." Wang Xiaohu simply omitted the latter words, throwing a few big white eyes in response to Run Run Shaw.

Sixth Uncle laughed and was not as knowledgeable as him. If a few words of scolding could be exchanged for a lot of money, I believe many people would be willing to do so.

The old and the young joked for a long time, and then Wang Xiaohu said seriously: "I want to borrow some actors from you."

"Don't talk about borrowing between us." Run Run Shaw was in a good mood today, and it was rare for him to be so generous. He shook his hand and said, "If you value anyone, you will be taken away. If you are a newcomer, you will be exempted from the rental fee, just treat it as a It's training."

"Not to mention, I'm really a newcomer this time." Wang Xiaohu said with a smile: "Wu Mengda."

"Dazai?" Run Run Shaw frowned slightly when he heard the name. He had heard of Wu Mengda before, and his grades in the third artist training class were not bad. He acted as the second leading actor in several TV dramas, "but...his behavior seems a bit too that, relying on his cleverness, he is never serious in filming and not punctual, his private life is even more unruly, and he is more addicted to gambling. I heard that I owe a lot of debt, are you sure he is the one you want?"

"How much do you owe?" Wang Xiaohu asked with a smile. He had heard about Wu Mengda's gamble a long time ago. Counting Wu Mengda's life in detail, he has been in the film industry for more than 30 years and has never starred in a movie in the true sense. , all appearing as a foil, he is willing to be a green leaf, and has been doing green leaves for big-name stars such as Stephen Chow, Chow Yun-fat, Andy Lau, Tony Leung, Liming, Aaron Kwok, etc., especially with Stephen Chow for a long time in comedy films, becoming the "funny man No. [-]" in the Hong Kong film industry ".

According to the development of history, at this time Wu Mengda has not yet made a fortune, and it is impossible for his heart to swell to the point where he cannot control it. If he said that he helped Wu Mengda when he was the poorest, it might make Wu Mengda cry with gratitude. Speaking of which, now I don't want to watch a good actor go downhill.More importantly, I hate being a savior now, it's very tiring, isn't it?

"About tens of thousands of yuan, oh, what a pity." Run Run Shaw shook his head regretfully, "If you want to borrow it, you can do whatever you want, I don't want to receive a bankruptcy notice from the court one day, which will affect TVB's image. "

"Then I really want him!" Wang Xiaohu said with a smile, when he got Chow Yun-fat to establish a good relationship with Wu Mengda and Ren Dahua, he could have succeeded in abducting them, but later he exchanged shares with TVB and joined forces. So this matter has been stranded for more than two years. Now Shao Liushu is like sending a piece of goods. Not only does he not charge any fees, he even gives it up directly. You can imagine how bad Wu Mengda must be now!

It doesn’t matter if it’s bad, as long as people are willing to endure hardships, they will definitely be saved after thinking about their mistakes. At least Wu Mengda cheered up and became one of the important actors in Hong Kong. , How can it be a hopeless generation?
(End of this chapter)