The world's greatest get rich bible

Chapter 32 In the Reincarnation of the Rich and the Poor, Tend to the latter 5
Volume 2 Chapter 5 In the reincarnation of the rich and the poor tend to the latter [-]

It is better to make large profits and sell more than small profits but high sales
Small profits but quick turnover is to put shackles around one's neck, and only with large profits and marketable profits can it last forever.

--"Talmud"

"Huge profits are marketable" can be said to be an unbreakable business law in the business circles of many countries.But the Jews are on the contrary. Their slogan is "you can make money if you make a lot of money."

In the eyes of Jewish businessmen, rare goods are available, and high prices must be taken as the basic principle.Odd goods include new products, rare products, and even brand-name products.Famous brand products, focusing on fame.In other words, fame is capital, and these fames are all based on price.

The marketing of brand-name products is generally based on the high-price method, which can consolidate the noble status of the brand, maintain its superior social status, and maintain its supreme advantage and excess profits.

The criteria for commodities in short supply are: famous brands, absolutely excellent quality, and promising market demand.For this kind of goods, the common practice of the Jews is to first find out all the information to explain how right it is for them to sell at a high price.They even produced and published statistical materials, brochures, cards... People who had business dealings with the Jews received various materials from the Jews every day.Jews often say to you: "Please use the information I gave you to convince consumers." But they never ask questions about prices and discounts.

The Jews believe that: lowering the price means that you have no confidence in your products. "Never sell our goods cheaply" is the creed of the Jews.

Why do the Jews do the opposite when other merchants say "to carry out the price reduction to the end"?They said that the war of small profits is carried out among the peers, and they always set their prices lower than other peers, so that everyone lowers the prices of each other, so where is the profit of the commodity?Although the small profits lead to more sales, the capacity of the market is so large. A large number of cheap products enter the market, and finally the market is saturated and cannot accommodate more products. What about the products produced in the future?

The Jews believe that the effect of "small profits but quick turnover" is that the profit from selling 3 items is only the profit of 1 item. Small profit competition will cause a large number of manufacturers to close down, and everyone's survival will become more and more difficult.The best strategy is to sell 1 item and get the profit of 1 item, or even the profit of two or three items.In this way, various operating expenses can be saved, and the stability of the market can be maintained, and the other two commodities can be sold at a high price quickly.

The Jewish businessman's marketing strategy of "high profit and marketability" focuses on the rich and huge business.Only the wealthy can afford expensive jewelry, diamonds, and gold ornaments.On the contrary, if the price of goods is too low, it will make them suspicious.This is how the Jewish merchants grasped the psychology of consumers and carried out the marketing strategy of "high profits and marketable".

The high-priced and high-profit marketing strategies of Jewish merchants seem to focus on the wealthy, but in fact, the products they sell will become popular in the middle and lower classes in about two years.The reason is very simple, the middle-income people between the rich class and the lower class always want to enter the rich class. In order to meet their psychological needs or for reasons of face, they always have to look up to the rich.Therefore, they also buy fashionable and expensive new products.People in the lower class are often powerless and cannot afford expensive products, but advocating psychological effects will always drive some people who admire them to act, and they will buy them at any cost.With such a chain reaction, expensive commodities have also become popular in society. It can be seen that the Jewish businessman's "huge profits and marketable" strategy is still focused on the big market of the whole society.

For the marketing strategy of "high profit and marketable", some people vividly compare it to "squeezing oil", that is, start from the fattest place and benefit from the "fat customers" in the market.This is a wise move. Keeping an eye on these "fat customers" will not only have a fixed market and will not get lost in the business war, but also make a lot of profits.

(End of this chapter)