game trailblazer

Chapter 132
After talking with Zhao Haiguang, Zhang Lexing happily went back to wait for the good news.Unexpectedly, only two days later, Zhao Haiguang called.

"Lexing, I'm sorry, Zishan..." Zhao Haiguang's apologetic voice came from the phone.

Zhang Lexing couldn't help feeling tense when he heard that, could it be that she disagreed, so he hurriedly asked: "Brother Zhao, is Zishan unwilling?"

"That's not true. I've been busy these two days, so I haven't had time to mention that matter."

"Brother Zhao, what's going on?"

"Le Xing, Zishan's supervisor called. I don't know what to say, but I heard from Zishan that there seems to be some new changes in some research. Zishan has to go back immediately, so it's not good. Let’s talk about it again. But don’t worry, Zishan will be on summer vacation in two more months, and she might be back in early June.”

That being the case, Zhang Lexing didn't want to say anything, but asked Zhao Haiguang to take him to say hello to Chen Zishan on the phone, and then hung up the phone.

It is said that there are always one or two unsatisfactory things in life, so in Zhao Haiguang's view, the things that should have been safe and secure ended without a problem, and Zhang Lexing felt a little disappointed because of this.

……

After more than a month, the matter that Zhao Haiguang had been brewing for a while finally came to fruition. He asked Zhang Lexing to go to Kabu Coffee again.The scene is the same, but the people are slightly different, except for Zhao Haiguang, there are two other young people.

As soon as I met Zhao Haiguang, I couldn't wait to say: "Lexing, now I have officially become the president of the video game branch."

"Brother Zhao, congratulations, you can make great achievements in the future."

"Let me introduce you," Zhao Haiguang stepped back and said, "Le Xing, the two who are coming with me are the new vice presidents, who are game fans just like me. This guy should be bigger and bigger." The man named Wang Bo, and Wang Shuo of this store are brothers, and they used to work in an electronics factory under the Ministry of Electronics Industry. The man next to him is Yan Xiaowei, who used to work in a publishing house."

Then Zhao Haiguang patted Wang Bo and Yan Xiaowei's shoulders affectionately, and said, "You two, he is the Zhang Lexing I mentioned to you, and Tianzhiyuan is the company he opened. If you want to play games, you have to play hard." Kiss him."

"Brother Zhao, what are you talking about..." Zhang Le walked up two steps and shook hands with Wang Bo and Yan Xiaowei: "Since I'm a friend of Brother Zhao, you can also call me Le Xing."

After exchanging a few pleasantries, the four picked a coffee table and sat down.Before the coffee was served, Zhao Haiguang leaned over and said, "Lexing, this video game machine branch has just changed its leadership, so why don't you delay the name change and wait until the work is on the right track."

"It's inappropriate." Zhang Lexing shook his head and said, "The domestic game industry is actually very weak now, and there are relatively few interests involved. In fact, this is just the best time to rectify the name. Maybe hiding in the China Software Industry Association There is a good opportunity to enjoy the shade under the big tree under the banner of Ganda, but the China Software Industry Association does not only have a branch of electronic game consoles, how much energy will it pay attention to the game industry. Now the domestic game industry is actually a piece of chicken ribs for many people. Not many people care about it, but once the game industry develops, when the chicken ribs become cakes, there will be more people who want to take a share, and at that time, it may be difficult to change the family."

"Le Xing, then what do you think we should do?"

"Brother Zhao, the first step is to find a way to separate the electronic game console branch and establish a Chinese game industry association; the second step is to set up the dream venture fund we mentioned last time, maybe there are already people who want to engage in games. There are people who develop the industry but lack funds; the third step is to further develop the member units of the China Game Industry Association and gradually establish corresponding industry norms; the fourth step is to seek preferential policies from relevant state departments. In other words, it can also be in the form of a game industry park, where you can enjoy tax relief for a certain number of years, which should be relatively easy. Among them, the foundation can also be bundled with the park policies, for example, companies that live in the park can Enjoying the funding from the foundation and preferential policies at the same time, we can also grasp the situation of the applicant company and avoid unnecessary waste of funds.”

Zhao Haiguang patted the table and said happily, "Okay, let's do it!"

Immediately, Wang Shuo's voice came over: "Zhao Haiguang, hit the table again, don't you listen to me?"

Zhao Haiguang quickly got up and apologized repeatedly: "Brother Shuo, don't be angry, I was too excited just now, I will pay attention to it in the future."

……

The so-called three fires for a new official to take office, Zhao Haiguang made repeated moves in the next month or so.First of all, the first fire was to instigate the Electronic Game Machine Branch to break away from the China Software Industry Association and establish an independent association. As Zhang Lexing predicted, it did not cause much trouble at all. Even the China Software Industry Association felt a little impatient. This may have nothing to do with video games. The reputation is not as good as it used to be.This incident did not cause much movement in the weak game industry in China, and in the same weak game-related media, it only got a tofu-sized report in a certain newspaper.

In the second fire, less than three days after the electronic game machine branch was renamed the China Game Industry Association, Zhao Haiguang held a small press conference with a high profile, and called the only few game media in China (professional and non-professional, Even those in preparation were invited) and some media from the IT industry were invited.At the meeting, Zhao Haiguang announced that the China Game Industry Association and a Hong Kong company will jointly establish a venture capital fund called Dream Venture Fund, which will be used to fund companies interested in the game industry.

At the meeting, Zhao Haiguang said excitedly: "...a great country with 5000 years of history and culture has a long history, but now the games on the market are basically foreign games. Among them, there are good ones, and some bad ones. There are some that are suitable for us, and some that are not suitable for us. In this case, why don’t we use our own games to occupy this market... Based on the idea of ​​revitalizing the domestic game industry and developing domestic games, after receiving the strong support of Hong Kong Oriental Group, the dream Since then, the venture fund has been established. In order to support the development of the domestic game industry, Dongfang Group invested 4000 million yuan in advance. Companies willing to engage in the game industry can apply to us. In the future, according to the development of Dream Venture Fund, Dongfang Group may continue to inject capital ... Next, please welcome Ms. *, the representative of the Eastern Group, to speak!"

*Came to the speech booth, looked around, and then said with a smile: "It's not the first time I've come to mainland China, but it's the first time I've been surrounded by so many news media... The development of the foreign game industry is in the ascendant, and we in the East The group also has a number of game companies in Hong Kong, RB, and the United States. It can be said that it deeply feels the bright future of the game industry. Relatively speaking, the game industry in mainland China is still in its infancy, but it is also backed by profound historical and cultural accumulation. Said to have huge potential... In order to enable the game industry in mainland China to keep pace with the development of the world as soon as possible, under the leadership of President Zhao Haiguang, the Dream Venture Fund was established. The original intention of establishing the fund is to allow more people and The company is willing to devote itself to the mainland's game industry...Finally, I wish the mainland's game companies can make great achievements and the mainland's game industry can thrive."

At this point, the brief press conference ended, and the news of the establishment of the Dream Venture Fund, as Zhao Haiguang and Zhang Lexing wished, was passed on to the north and south by the media present.

The "Game News Eye" column in the first issue of "Electronic Game Software" wrote: "...Dream Venture Fund was established, and the domestic game industry has since then had professional venture capital. Domestic games are no longer just a dream..."

"Computer News" wrote in a newspaper in May: "...the domestic game industry is in a big storm. Ms. Yan, the manager of the dream venture fund, said that many companies interested in engaging in the game industry have submitted applications..."

The May issue of "Computer" magazine wrote: "...Dream Venture Fund was established in BJ, not far from the day when the first domestic game will be launched..."

The media reports suddenly made the Dream Venture Fund famous in the small game circle. As the "Computer News" said, several companies planning to engage in the game industry have submitted applications to the China Game Industry Association. Including Bian Xiaochun from Pioneer Cartoon.

After Pioneer Cartoon bought the Nintendo Famicom development technology from Tianzhiyuan, it originally wanted to make some original games, but there was no game script (that is, the game planning book), so it first listened to the opinions of some players, and then I contacted the film director (thinking that the film script and the game script have the same place), and finally went to college students to find creative scripts. For this reason, I also organized a prize-winning activity. Although the prize is only a Renault ballpoint pen, for college students at this time , the activity of providing game ideas alone is attractive enough.However, for a whole year, Pioneer Cartoon’s harvest is just some suggestions. People who can play games don’t necessarily know how to change it. As a result, they still don’t know how to make a fun game.

There is no way, the equipment invested in the early stage and the people who have returned from the training cannot be wasted, so Pioneer Cartoon chose a simpler path, directly Chineseizing the games of the Nintendo Famicom.The first target was "God of Gamblers", a game that claimed to have entered the RB video game sales chart fifteen times and was the originator of RPG dice games.Soon, the Chinese version of "God of Gamblers" was launched, and Pioneer Cartoon produced 20000 "God of Gamblers" cassettes for the first time, priced at 150 yuan per disc. After "God of Gamblers" was launched, Pioneer Cartoon gathered forces to Sinicize "Reloaded Robot" and "Swallowing World 2", but it took more than half a year for "God of Gamblers" to be released in advance, and it only sold less than 3000 copies. In the second round, Pioneer Cartoon was unlucky and suffered a lot of losses. By the way, "Heavy Machine Soldier" and "Swallowing World 2" that have just completed Sinicization are also disasters.

Suffering successive failures (the first time was to make cartoons, the second time was to make games), there was a rumor from the Pioneer Group that they planned to end Pioneer Cartoons, and Pioneer Cartoons’ hearts were floating for a while.Bian Xiaochun and some of his colleagues were unwilling to leave the game business they love, so they planned to leave Pioneer Cartoon and set up a new company to engage in game development.Originally Bian Xiaochun was worried about where the new company’s funds would come from. Later, he accidentally heard that the China Game Industry Association had set up a dream venture fund, which just solved his imminent funding problem. Therefore, Bian Xiaochun and his team Became the first applicant of the Dream Venture Fund.

……

In mid-May, the first game of Creative Workshop will be released soon, but it is not the highly anticipated "Legend of Sword and Fairy", but it contains more than 20 small games (including Diamond Love, Lianliankan, Variation Cube, Spot the difference, jigsaw puzzles, crosswords, etc.), these small games are actually accumulated in the first practice project of the new employees, and the higher level ones are selected from them. Mix it up to make a disc game similar to "The Seventh Visitor".The creative workshop did not spend much effort on this game. The reason why it was released at this time is to let the marketing department practice their skills and understand how the game is released in mainland China, so as to prepare for the next release of "Legend of Sword and Fairy" prepare in advance.

With the efforts of Chen Jingyi and others from the marketing department, relevant information has been continuously fed back.It was only then that Zhang Lexing discovered that it was quite simple for the game to go public at this time, as long as the copyright registration was done, and then any disc factory could be found to press the disc, which was completely different from his impression that he needed a version number and needed to cooperate with a publishing house.Zhang Lexing hurriedly arranged for someone to investigate. Sure enough, the "Interim Regulations on the Administration of Electronic Publications" hadn't been issued. There were basically no shackles on the game, but the corresponding piracy was also easier.

The compression of game discs is very simple, but the software sales channels at this time are still very confusing.The streets of Zhongguancun are full of sales signs of various software. It is difficult to distinguish the real ones from the fake ones. Some even sell pirated copies with high-sounding advertisements, and the prices are often more expensive than the genuine ones. Everyone dared not contact casually, for fear of sending sheep to the tiger's mouth.At this time, those famous software sales chains in the future are not yet in place. Lianbang Software Chain (also called Federal Software at this time) has just started to set up a store at this time. At this time, the software is still selling messy things such as game controllers, stock cards, and self-developed software.

I learned from Lianbang Software that three sales stores will be established in BJ, Wuhan, and Chengdu at the same time in September. A scheme for placing mail order advertisements.I plan to try selling it through mail order, and the selling price is tentatively set at 9 yuan.In this way, we can not only establish a cooperative relationship with these media, but also not have nothing to do during this period, which can be regarded as killing two birds with one stone.Although Zhang Lexing wanted to change this situation, but the reality is that it cannot be easily solved, and there is nothing he can do about it.

(End of this chapter)