Island Tycoon

Chapter 132 Acquisition of Theaters
mid March.

Shaw Brothers, Jiahe, and Princess Jin are as agreed beforehand.It's obviously not a good schedule, but the movies released are getting stronger and stronger.Golden Harvest's "Master Dragon", Princess Jin's "Chasing Girls", and Shaw Brothers' "A Thousand Kings Fight Thousand Tyrants", each of which can be called elaborate production.

Therefore, the box office competition among the three can be described as a fight between dragons and tigers.The box office of "Chasing Girls", produced by Shi Tian, ​​which was released first, already exceeded one million on the first day. If you look at the results, it is not difficult to break through 1000 million in the final box office.

It's a pity that this movie only dominated for three days. "Master Dragon" is a movie starring Cheng Long and supervised by million-dollar producer Ye Jingcheng.Once it was released, it completely stole the limelight, and the box office on the first day broke 150 million.

Depending on the situation, it is possible to break the record of "Wrong Yin and Yang" and become the runner-up of the annual box office.

When the two families were fighting inextricably, Shaw came out with a dark horse two days later.A gambling film "A Thousand Kings Fighting Thousand Tyrants" written and directed by Huang Jing was released.The first-day box office of this film was only 60, which was instantly overshadowed by the previous two films.

However, it abandoned Shaw Brothers' usual martial arts signature. At the same time, Shaw Brothers is no longer as passive as before. This time it can be said to be proactive.Under unexpected circumstances, Jiahe and Princess Jin bit off a large piece of the cake that was originally divided between the two of them.

But for the audience, this March will be blessed.

With three such high-quality films, they can watch this one today, watch that one tomorrow, and switch to the third one the day after tomorrow.Watching one in turn every day, life does not know how much fun it is.

In the end, "Master Dragon" took the top spot in this battle, with a total box office of 290 million."Chasing Girls", which ranked second, also successfully exceeded [-] million in total box office.

This made Zou Wenhuai and others feel very depressed. On the surface, Golden Harvest was better than Princess Jin, but in fact, the cost of "Master Dragon" was 300 million more than the other party, and the final profit was Princess Jin.

One of the most direct reasons is the ticket price. The ticket price of Golden Harvest’s theaters is still [-] yuan a piece, while the Golden Princess has raised the ticket price to [-] yuan a piece, but the number of viewings has not been affected.

It can be seen that the living standards of residents on Hong Kong Island have risen significantly.Not only will the price increase of movie tickets not cause dissatisfaction among the audience, but it will also help the film's box office growth.

Zou Wenhuai admitted that this time it was indeed a mistake. If "Master Dragon" had been sold at a higher ticket price before it was released, the total box office would have increased by at least [-] to [-] percent. Now it can only stand in third place in the annual box office.

At the bottom of the list, "Thousand Kings Fighting Thousand Tyrants" was suppressed by Golden Harvest and Princess Jin, with a total box office of over 400 million.But for Shao Yifu, it was a very good start.Because the Shaw Brothers, who were originally defeated, regained the ability to face their opponents head-on.

In this matter, Shao Yifu also considered the fare issue.The reason why Golden Princess has the confidence to raise prices is that all its theaters have undergone renovations and renovations, and the environment is definitely the best among the three theater lines.

As for Shaw Brothers, an 'old antique', its theaters have a history of several decades, not to mention a comprehensive renovation and refurbishment, but there are not many renovations on weekdays.Unless it is a small price increase, otherwise this effort must be indispensable.

Time has entered April, and after this time of box office competition, the theaters that should have been in a period of exhaustion have each produced a transitional film for release.

Unexpectedly, Hong Jinbao, who had not been seen during this period of time, took advantage of the aces of the three theater lines to end one after another.Taking out the latest "Beware of Little Hands", I picked up a big bargain in the next schedule, and grabbed the audience from the other two theaters.

"This Hong Jinbao, it's no wonder that he was secretive some time ago, and turned out to have hidden a killer weapon." In the office, He Guanchang looked at the data in his hands. The box office of "Beware of Little Hands" on the first day was nearly one million, undoubtedly another blow for Golden Harvest .

"Don't you wonder if there is an inside story about this matter? His previous films were hits, but the first-day box office didn't exceed 60."

Zou Wenhuai thought to himself, no wonder Hong Jinbao played low-key with him during this time, so he was still hiding such a trump card.I just don't know if it's his own thinking or someone else's opinion.

"You mean..." He Guanchang was thoughtful, and suddenly thought of someone.

"Forget it! This young man is probably short of money."

Zou Wenhuai shook his head, preconceived to excuse Ye Jingcheng, after all, he dug a hole for the other party at that time, making the bank press the other party's loan.Changed the subject and said: "However, Hong Jinbao has become more and more unruly during this period. Ah Chang will find some time to remind him. Don't overdo things, otherwise you will only ask for trouble."

"But at this time... Are you afraid that Shaw Brothers or Princess Jin will take the opportunity to win him over?" He Guanchang said with some scruples.Now the three theater lines are poaching each other, and the move is very big.It is very likely that the staff who just transferred today will hand in their resignation letter tomorrow morning.

"That's why I want to say it, otherwise you won't know when he's gone."

Zou Wenhuai patted him on the shoulder and comforted him: "You can rest assured about this, Hong Jinbao is the person who cares about face the most. It is easy for him to go alone, but it is not so easy for the brothers to take away, and they may not follow him. , everyone wants a way out.”

"Understood, what about the celebration banquet?" Originally, the celebration banquet of "Master Dragon" was two days later.Now it seems that Hong Jinbao's film needs to hold a celebration banquet.

""Master Dragon" is postponed for a few days, and when the weekly box office of "Beware of Little Hands" comes out, let's do it together." No matter what, it's good to be superficial.

……

Knock-knock--

After receiving permission, Li Ying walked into the office and reported: "Boss, Princess Jin is holding a celebration banquet tonight, and I called to invite you to attend."

"Push it for me, just say I don't have time." Ye Jingcheng put down the work in hand, and there was a draft in front of him waiting for him to deal with, a deal about the acquisition of Li's TV station.

"Okay." Li Ying nodded, he was pragmatic in doing things, no matter what Ye Jingcheng told him to do, there was no need to ask why.He continued: "In addition, Jiang Zhiqiang is here."

Ye Jingcheng put away the draft and said, "Well, let him come in."

"Ye Sheng!" Jiang Zhiqiang walked in. Judging from his tone, he had already surrendered to Ye Jingcheng.

"How is the implementation of the theaters?" Ye Jingcheng gave Jiang Zhiqiang the first task, which was to ask him to go to each theater to see which theaters were willing to sell.

According to the plan of Jiang Zhiqiang Cinemas, the establishment of a temporary theater only needs to be negotiated with the theater owner, and the right to use can be obtained according to a certain share or rent.

But Ye Jingcheng didn't want to be controlled by others, the theater was in the hands of others after all.In the early stage, the other party may be thinking about the interests of the moment, but there will definitely be differences later.If coupled with the instigation of the opponent, one sentence can not rent him the theater.

"According to your request, there are only three houses that are sincerely sold. Although there are several other houses with low asking prices, but the location is not very good, I have kept a copy of the data." Jiang Zhiqiang handed over more than ten houses, and basically every house would give offer.It's just that some of the asking prices are purely perfunctory, or the prices are several times higher than the market value.

"All three are small theaters?" Obviously, Ye Jingcheng was not satisfied with the result.

"No way." Jiang Zhiqiang smiled wryly, and said, "Speaking of which, you are the one who caused the trouble, Ye Sheng. All the films worth tens of millions are related to you. Now everyone who has a theater in their hands is optimistic about the future."

"Small theaters are the next best thing. What about the big theaters?" The three small theaters only have [-] seats at best.It was more than ten times short of the scale Ye Jingcheng needed.

"I've asked about all the four major theaters, except for Xinguang Theater, which is the easiest to buy. The asking price of Taiping Theater is twice as high as the market value. There are also Litai Theater and Yau Ma Tei Theater. According to your idea, these two theaters can be excluded. They are willing to rent and share. He just refuses to sell it." Jiang Zhiqiang shook his head.

"Yeah!" Ye Jingcheng pressed his temple and said, "Let's do this, Xinguang Theater will be settled first. Then we will hand over to Taiping Theater as much as possible, and try to increase the market value within [-]%."

Ye Jingcheng looked through several remote theaters, and finally ticked two of them.In this way, he has four small theaters and one medium-sized theater in his hands. If he acquires two more large theaters, there will be about [-] seats.

In addition to the department store and two commercial centers under construction, it can provide a medium-sized movie theater and two large-scale movie theaters. The number of seats in this theater line in his hands is already around [-], which is considered to be a large scale.

However, the construction period still needs half a year, and he and Lei Juekun's better deadline is three months.Even with 36 seats, ten films are arranged every day, and each movie ticket costs [-] yuan, and the box office can only support up to [-] yuan a day.

Calculated in this way, the monthly box office can reach 1000 million, but this account is not calculated in this way.First of all, it is impossible for theaters to release a film for a whole month. Doing so will only cause more audiences to be lost.

Secondly, how many people watch the movie depends on the current popularity.When the film was first released, the popularity was naturally the highest because of the bonus of publicity.After this stage, whether the audience has watched it or not, the attention of this film will plummet.

The other thing is the popularity of the theater chain. If Golden Harvest and Shaw Brothers released blockbuster films, he would also have no competition.Because these theaters are too scattered, audiences may not be able to find a place to watch them, so they naturally go to other theaters to watch them.

Therefore, the highest single-day box office of 36, excluding a series of factors, a film can bring in a total box office of about 500 million at most from its release to the end.This is a problem that must be faced directly. Is there any way to solve it?Or do you really want to be slaughtered like a fish in water? .
(End of this chapter)