Island Tycoon

Chapter 356 Annual Meeting

Li Ying simply made a summary of the administration department, and then the subordinate department manager made a report.

At present, the administrative department is basically operating normally. After the big hit of "The True Colors of Heroes", the financial department has received feedback from the overseas box office, and the funds are absolutely sufficient.

The human resources department still has some minor problems that have not been resolved. Although the main personnel positions have been satisfied, the manpower has not been properly arranged.

The existence of this problem is due to a small part of the reason of Zeng Zhiwei, the leader, but it is mainly because the company has set up a certain threshold, which leads to the lack of recruitment of qualified personnel.

But this point is indeed not allowed to be sloppy, and Ye Jingcheng also does not allow black apples to appear in the company.So Ye Jingcheng didn't blame Zeng Zhiwei, but just told him to do it well with all his heart.

The two major departments of operation and film production have also reported one after another, but it is inevitable that some of the departments have some problems due to the newly established problems.

For example, because the planning department does not have enough experience, there is no way to make a complete business plan in a short period of time.Another example is that the production department has been unable to solve the problem as expected in terms of communication.

And how to solve these problems can only be gradually figured out by looking at the future development.The Great Wall wasn't built in a day, and Ye Jingcheng's company couldn't be on the right track in a day.

The one-and-a-half-hour annual summary finally came to the issue of the company's future planning.Ye Jingcheng first announced a new policy - integrated film promotion.

What is integrated film promotion?It is to let singers walk on the screen of the movie, or to market the movie and the music of the movie as a whole.

The general public in this era thinks that celebrities are artists who shoot dramas and movies, and singers are a different category.But Ye Jingcheng's plan, to put it simply, is to incorporate singers into it, and then release albums related to singers with Dongfeng while the movie is selling well.

This bundling marketing plan is very common in later generations. There are often singers participating in TV and movie programs, and then promoting their own records at the end of the film.

But in this day and age, it has not become a very common practice, or Ye Jingcheng is the first person who has a comprehensive plan. When talking about this idea, he has to mention New Art City.

As the trump card of the Golden Princess, New Art City's success is definitely not due to any accident, or it can be said that the two major film companies, Shaw Brothers and Golden Harvest, were merciful.

Because in addition to launching "Best Partner", a film that showed great power and laid a certain foundation for the company, New Art City has made the most achievements in integrated film promotion.

In the movies produced by New Art City, it is not difficult to see some popular singers appearing on the stage.Such as Tan Yonglin, Chen Baiqiang, Ye Qianwen, BEYOND and so on.

Because the New Art City in the original space-time was the first to apply this policy to movies.The first planning case is "Happy Ghosts on Summer Vacation" filmed by Huang Baiming.

First, the "Happy Girls Group" composed of newcomers Yuan Jieying, Luo Meiwei, Chen Jialing and others was launched.Then the album was released at the same time as the film was selling well. As a result, not only was the film a huge hit at the box office, but the album "Happy Girls" was also a smash hit.

After the success of the first bundled marketing plan, New Art City decided to form a record company.So he cooperated with PolyGram to create a record company called Xinyibao.And Xinyibao has also given full play to its commercial use, sharing a lot of survival pressure for Xinyi City.The subsequent business is booming, and the market performance is comparable to that of the partner company Polygram.

This 'Happy Girls Group' was also Ye Jingcheng's first plan, because compared to the already famous singers, firstly, it is more convenient in operation, and secondly, it is absolutely safe in terms of cost, and does not require the company to invest too much resources.

Now that Huang Baiming has transferred to his own company, the first part of "Happy Ghost" has been drawn a few months ago, and it is only natural to shoot the sequel "Happy Ghost on Summer Vacation".

As for the members of the happy girl group, it is relatively difficult to find the original members.Because the movie "Happy Ghost on Summer Vacation" was filmed in 85, and now the leading actors like Yuan Jieying are only eleven or twelve years old at most.It's okay to gather one or two, but it's impossible to get all the members together.

As for the heroines of the previous "Happy Ghost", Zeng Yuqian and Wen Bixia, to be honest, they have no musical talent.Especially Zeng Yanqian, that terrible feeling can definitely make people unable to eat.

Ye Jingcheng has two candidates, one is Akina Nakamori and the other is Kumiko Takeda.But the former was quickly rejected by him because he wanted Akina Nakamori to debut as an independent singer.

And Kumiko Takeda has a very good singing voice, the problem is that she can't speak fluent Cantonese.You can try to get her a Cantonese special training in a short period of time, and if she succeeds, she will join the team, otherwise just find another person to replace her.

"Integrated film promotion." Sure enough, Huang Baiming was most interested in hearing about the new policy.

"Manager Huang, what do you think?" Ye Jingcheng asked.

"Actually... In fact, I also had a vague idea before, and the general idea is similar to what you said, Ye Sheng." Huang Baiming was a little embarrassed.

After all, he waited until Ye Jingcheng revealed the overall plan before he said that he had this idea before. It is inevitable that in the eyes of others, he would think that he wanted to claim credit, so he had this kind of 'afterthought' approach.

"Hmm." Ye Jingcheng threw the question to Huang Baiming and said, "Be more specific."

"I think this plan is feasible, and other factors are not considered for the time being. Let's talk about the production cost of the film. If it can be shared, the pressure on the production team will be greatly reduced."

"Of course, the production of records also requires a certain cost, especially for cooperation with some big-name singers, the cost is likely to exceed the film itself. This is not to share the cost of the film, but to create an additional burden."

"My idea is to try it with newcomers first, and then find some famous singers to cooperate with after confirming that the plan is feasible. How can I say that their albums also have data for reference, and the other one will also have a certain appeal to the box office."

Huang Baiming spoke out the organized words in one breath, and after he finished speaking, he looked at Ye Jingcheng's reaction and saw that the other party nodded silently. He knew that his suggestion had been recognized.

"Who can't say it, you have to be able to do it." A discordant voice made Huang Baiming's smile stiff.It was his old rival in the company, Zheng Shishi. The two had joined Ye Jingcheng around the same time, so they didn't like each other.

And Zheng Shishi had been suppressed by Huang Baiming earlier, until Zheng Fangshi won the Golden Horse Award for Best Supporting Actor from Dawan, he often held the trophy in front of him.I have been insinuating that Huang Baiming's films are only slightly better than him, but when it comes to the recognition of the film industry, Huang Baiming's films have not even won awards, not even nominations.

"Ye Sheng, I want to apply for the filming of the sequel of "Happy Ghost", and at the same time use this integrated film promotion." Huang Baiming said with a serious attitude after glaring at Zheng Shishi.

(End of this chapter)